Lauren Haver
Healthcare Marketing Executive
Savannah,GA
Summary
A creative, forward-thinking Healthcare Executive highly regarded for unique versatility, exponentially increasing revenues by solving complex sales, operations and internal challenges with clearly defined strategies that drive profits in competitive markets. Out-of-the-box, analytic thinker known for a solid clinical research background with the ability to educate and demonstrate complex concepts, products and services to diverse individuals across the healthcare spectrum. Promoted to positions of increasing authority and responsibility due to strong leadership skills, multi-faceted product insights and overall performance. Exceptional experience with establishing commercial launch strategies for novel disruptive technologies.
Overview
20
20
years of professional experience
Work History
Global, Senior Field Marketing Manager, General Surgery
GE Healthcare/BK Medical
04.2022 - Current
- Establish and execute a global downstream marketing strategy for the General Surgery business, with revenue of $70+ million annually.
- Develop and deliver go-to-market strategies, and sales enablement training for all GEHC commercial regions, globally.
- Manage a global team to implement the commercial strategy and launch new products and procedures in all direct and distribution regions.
- Own all KOL relationships globally, from development to partnership.
- Lead the development and execution of integrated marketing campaigns to enhance lead generation, and implement metrics-driven performance assessments to evaluate campaign effectiveness and ROI.
- Generate high-quality leads for sales conversion through peer-to-peer education, brand visibility events, and successful creation of account-based marketing initiatives, targeting high-value prospects for increased revenue potential.
- Analyze and report on KPIs to validate and demonstrate the success of all campaigns.
Senior Event Marketing Manager
Brainlab, Inc.
04.2012 - 04.2022
- Owned the complete event planning process for 2,000 branded events, reaching approximately 1 million attendees for a spend of roughly $35M, while ensuring seamless execution of events and adherence to timelines.
- Successfully launched numerous products at international tradeshows through targeted campaigns, innovative branding, and external product training and briefings.
- Analyzed market trends and attendee feedback to refine future event marketing strategies for improved outcomes, and leveraged data-driven insights to deliver exceptional ROI while overseeing diverse event portfolios.
- Developed and managed the Event Marketing budget of $3 million annually.
- Managed vendor relationships, negotiated contracts, and secured services to optimize event budgets and resources, and coordinated cross-functional teams to ensure seamless collaboration in event planning and execution.
Program Manager
Aramark National Events
11.2011 - 04.2012
- Developed and implemented strategic initiatives to enhance client satisfaction and operational efficiency.
- Led cross-functional teams to execute large-scale event logistics and operational plans, and managed vendor relationships, ensuring alignment with service standards and contractual obligations.
- Coordinated project timelines, resources, and budgets to meet organizational goals effectively.
Catering Manager
Millennium Knickerbocker Hotel
10.2007 - 11.2011
Built and refined sales and contract negotiation skills.
Event Manager
Marriott International, Inc
06.2005 - 08.2007
Recruited out of university to respected Marriott Management Development Program and promoted twice in 2 year tenure.
Education
Bachelor of Science - Hospitality Business Administration
Pennsylvania State University
University Park, PASkills
- Strategic Planning
- Key Account Management
- Go-to-Market Strategy
- Change Management & Restructuring
- KOL Relationship Ownership
- Marketing Strategy Development & Execution
- Executive & Stakeholder Collaboration
- Expansion Strategy & Market Development
- International Commercial Leader & Keynote Speaker
- Global Partnerships
- Budget Management
- KPI Tracking & Reporting
- Data Driven Decision Making
- Revenue Growth
- Talent Development & Leadership
- New Product Launches
- Campaign & Trade Show Management
- Competitive analysis
Accomplishments
- Created and executed go-to-market strategy to successfully drive procedural expansion in five (5) key global markets and grow business segment revenue by 46% YoY
- Developed and delivered global sales training leading to 34% increase in confidence level among sales reps company wide
- Expanded global KOL network by 150% and fostered important end user partnerships through clinical knowledge, market expertise and strong relationship management skills to support global business
- Demonstrated track record of elevating revenues consistently by 12% YoY within $37M USCAN business and 4% within $33M OUS business
- Manage, support and collaborate with global team on daily basis through ownership and execution of marketing strategy for all GEHC sales regions globally (USCAN, EMEA, ASPAC, LATAM, Australia, & China)
- Serve as subject matter expert in reimbursement and healthcare economic data to support sales team in targeting and drive incremental growth in General Surgery clinical segment
Timeline
Global, Senior Field Marketing Manager, General Surgery
GE Healthcare/BK Medical
04.2022 - Current
Senior Event Marketing Manager
Brainlab, Inc.
04.2012 - 04.2022
Program Manager
Aramark National Events
11.2011 - 04.2012
Catering Manager
Millennium Knickerbocker Hotel
10.2007 - 11.2011
Event Manager
Marriott International, Inc
06.2005 - 08.2007
Bachelor of Science - Hospitality Business Administration
Pennsylvania State University