Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
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Lauren Heffernan

Lauren Heffernan

Hebron

Summary

I am a first year student at the University of Hartford with a strong background in social media marketing, and a strong skill set in brand development and market analysis. I am passionate about creating a network for myself with a dynamic approach to content creation and brand collaboration across my social media platforms driving sales within my current brand, while also working towards a bachelor's degree and pursuing a career involving marketing.

Overview

3
3
years of professional experience

Work History

Brain Freezers
Hebron
10.2033 - Current
  • Selling ice cream flavors, driving customer engagement and boosting sales.
  • Implemented creative marketing strategies to differentiate the small company in a competitive market.
  • Launched and managed social media presence across Instagram and Facebook, creating engaging content to showcase new flavours and promotions, expanding customer reach.
  • Analyzed market trends and customer preferences to introduce targeted promotional strategies
  • Developed and executed creative marketing campaigns establishing strong social media presence and enhancing customer engagement through targeted content creation.

College Mailroom
West Hartford
12.2024 - Current
  • Manage mail distribution system, sort incoming packages, and maintain accurate delivery records
  • Coordinate with departments to streamline mail delivery processes, resolve routing issues, and implement efficient tracking procedures.
  • Monitor delivery patterns and develop solutions for mail distribution efficiency.

Social media influencer

08.2024 - Current
  • Create engaging content for Tik Tok and Instagram, growing follower base and driving brand partnerships.
  • Analyze trends to stay ahead in social media landscape.
  • Develop and execute social media strategies, resulting in increased engagement rates and follower growth.
  • Managed online communities by responding to comments and messages promptly.
  • Utilize analytics tools to track performance stats, optimize content strategy, and maximize reach.
  • Collaborated with brands to develop tailored marketing strategies.
  • Identified opportunities for cross-promotion between different influencers or brands.
  • Conduct audience research to see what content does best and reaches a larger audience.
  • Engage with followers to build a loyal community and increase retention rate.
  • Created engaging content for multiple social media platforms daily.

Travelers Internship

Scott perez
Hartford
06.2025 - 08.2025
  • Supported team in preparing project documentation and reports.
  • Assisted in data collection for analysis and presentation purposes.
  • Participated in team brainstorming sessions to generate new ideas and solutions.
  • Assisted with event planning, support and execution of virtual and in-person engagements.
  • Maintained project schedules and tracked progress on assigned tasks.
  • Collaborated with colleagues to streamline communication processes.
  • Conducted research to gather relevant information for ongoing projects.

Chick fil a
Glastonbury
03.2023 - 03.2024
  • Company Overview: What attracted me to work for this company was their strong focus on customer experience & satisfaction. Like no other fast food restaurant, CFA cared more about the food quality, cleanliness of the facility, and guest satisfaction than anything else.
  • Practice prompt, friendly interactions and efficient order processing
  • Maintained high standards of food safety and cleanliness, contributing to Chick-fil-A's reputation for quality and hygiene.
  • Work with team members during operating hours, coordinating efforts to meet customer demands and maintain smooth operations.
  • Accurately handle cash transactions and operate POS systems, ensuring financial integrity
  • Developed creative solutions for queue management during rush periods, resulting in improved customer feedback.

Education

Bachelor of Arts - Marketing

University of Hartford
West Hartford, CT
06-2028

Skills

  • Customer Engagement
  • Cash Handling
  • POS Operation
  • Social media marketing
  • Content creation
  • Data analysis
  • Trend analysis
  • Brand collaboration
  • Organization and time management

References

Rick Heffernan | RHEFFERN@travelers.com | (401)-487-9139

Languages

Spanish
Limited
English
Native/ Bilingual

Timeline

Brain Freezers
10.2033 - Current

Travelers Internship

Scott perez
06.2025 - 08.2025

College Mailroom
12.2024 - Current

Social media influencer

08.2024 - Current

Chick fil a
03.2023 - 03.2024

Bachelor of Arts - Marketing

University of Hartford

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Lauren Heffernan