Summary
Overview
Work History
Education
Skills
community
Software
References
Timeline
Generic

LAUREN HODGES

Vandalia,MI

Summary

Experienced creative leader with 15+ years cultivating and implementing Marketing initiatives for purpose-driven brands. Insightful and forward-thinking in developing and managing proactive campaigns, strategies and dynamic creative content while supporting, tracking and growing brand impact consistently.

Overview

22
22
years of professional experience

Work History

MARKETING DIRECTOR

Coachmen RV [Forest River Inc.]
12.2020 - 11.2023
  • Created bespoke 60th Year brand with PR campaign to support new company President [2023]
  • Developed Brand Ambassador Program and increased UGC of company’s product releases, gaining brand exposure at B2C events
  • Collaborated with 8+ team marketers internally leading to increases of 3%+ Dealer foot traffic at RV Open House annually
  • Cultivated relationships with key stakeholders to ensure successful product launches and promotional activities.
  • Managed photo/video studio to capture product content of 400+ RV units annually
  • Spearheaded market research initiatives to identify trends and opportunities for growth
  • Achieved average 4% organic growth annually on social media followers and reduced Member Association e-mail bounce rate to less than 2%

CONTRACT WORK: dba ART CAN’T HURT, LLC

Tangent Technologies
06.2019 - 11.2020
  • Contracted as acting Creative Director and implemented re-branding of previously established HDPE lumber for B2B2C awareness of company’s new manufacturing capabilities and innovations (US & Canada)
  • Advised creative direction on website, OEM sales kits and tandem digital/print social media campaigns
  • Scripted storyboard for corporate branding video and oversaw creative production on-site
  • Implemented internal updates for process integration with new platforms and lead retrieval for online order entry with private OEM/Dealer portals
  • Directed e-comm onboarding with Costco (CA) and debuted product at Mart (Chicago) and managed initial OEM publicity collaborations across the US
  • Strengthened communication skills through regular interactions with staff on-site and remote

CREATIVE DIRECTOR

Lippert Components, Inc.
02.2014 - 06.2019
  • Responsible for developing & implementing strategic vision of creative content for Marketing campaigns, Trade shows and Corporate agendas to achieve LCI’s brand goals as the lead supplier of products within the RV, Marine and Recreational Lifestyle industries
  • Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints culminating most notably with Aftermarket sales increasing by 14%+ annually
  • Designed interiors within over 10 company plants including: all new 22,000 sq ft Marketing building with 30’x50’ cyc wall photo/video studio & offices (Cooper Drive, Elkhart), LCI Corporate West (Edison Lakes) and 490,000 sq ft Mattress/Furniture manufacturing facility & showroom (LCI Plant 50, Goshen)
  • Championed a trade show culture of creativity, encouraging team members to take risks and push boundaries in showcasing new innovations
  • Contributed content & feature articles within industry publications, Lipper's B2C publication: RV Open Road / H20 Lifestyle
  • Reported to Executive team on Marketing strategies with Corporate acquisitions (domestic and international) while spearheading all Marketing efforts to onboard Marine Industry acquisition, Taylor Made (Gloversville, NY)

ART DIRECTOR

Poly-Wood, Inc.
01.2011 - 02.2014

ART DIRECTOR

Identity Advertising & Design
02.2005 - 12.2010

OWNER / CPF

Accents Designs, LLC
02.2002 - 12.2010

Education

Marketing -

Purdue University
2000

Design & Fine Arts -

University of Indianapolis
1996

Skills

  • Creative Direction
  • Cross-functional Team Leadership
  • Brand & Project Management
  • Trade Show & Event Marketing
  • Email Campaigns
  • Social Media Strategies
  • Analytics & Paid Ads

community

  • CCYC [Campus Center for Young Children], Goshen, IN, Chairman, Board of Directors, 2018, present
  • DLCC [Donnell Lake Conservation Club], Goshen, IN, Pro bono design & events, 2021, present
  • RVWA [RV Women’s Alliance], Mentor, 2021, present

Software

Adobe Creative Suite

Microsoft Office

Agorapulse

Brandwatch

Asana

HubSpot

Constant Contact

References

References available upon request.

Timeline

MARKETING DIRECTOR

Coachmen RV [Forest River Inc.]
12.2020 - 11.2023

CONTRACT WORK: dba ART CAN’T HURT, LLC

Tangent Technologies
06.2019 - 11.2020

CREATIVE DIRECTOR

Lippert Components, Inc.
02.2014 - 06.2019

ART DIRECTOR

Poly-Wood, Inc.
01.2011 - 02.2014

ART DIRECTOR

Identity Advertising & Design
02.2005 - 12.2010

OWNER / CPF

Accents Designs, LLC
02.2002 - 12.2010

Marketing -

Purdue University

Design & Fine Arts -

University of Indianapolis

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