LAUREN HUNDLEY

• Lead a high-performing sales team of seven account executives, driving enterprise revenue growth, operational rigor and strategic client expansion
• Grew a $110MM+ enterprise portfolio and achieved 18% YoY growth, outperforming targets in a challenging market
• Partner cross-functionally with product, marketing and operations teams to bring innovative CTV, programmatic and data driven ad solutions to enterprise clients
• Successfully onboarded proprietary measurement solution, driving significant incremental revenue for pharma partners and increasing YoY investment levels
• Solely partnered with Legal & Privacy teams to onboard multiple 3P Health Data vendors ensuring compliance, reducing revenue risk and expanding data capabilities
• Represented Samsung Ads in multiple industry forums and client panels (CHPA, MM+M, CTCA, and J&J Leadership Summit), positioning the company as a thought leader in health and CTV innovation.
• Recipient of Samsung’s first-ever President’s Cup award (2024), recognized as a top manager for sales leadership and impact
• Developed and executed strategic sales plans to drive revenue growth across enterprise accounts.
• Cultivated relationships with key stakeholders, enhancing partnership opportunities and client satisfaction.
• Analyzed market trends and competitive landscape to identify potential growth areas for Samsung Ads initiatives.
• Led cross-functional teams in the development of integrated advertising solutions tailored to enterprise clients' needs.
• Collaborated with marketing teams to optimize product positioning and promotional strategies in the marketplace.
• Mentored junior sales staff, fostering professional development and improving overall team performance.
• Presented data-driven insights to executive leadership, influencing strategic decisions and resource allocation.
• Spearheaded initiatives to streamline sales processes, resulting in improved efficiency and customer engagement.
• Recruited, trained and mentored salesforce of six incoming sales managers.
• Spearheaded contract negotiations, ensuring favorable terms for both parties while maintaining strong professional relationships.
• Recruited, trained and mentored salesforce of six incoming sales managers.

PDrove strategic growth across high-profile pharmaceutical accounts including Merck, Eli Lilly, and Boehringer Ingelheim, Idorsia, CTCA and Astellas

• Top performing sales manager with consistent track record of exceeding quarterly sales quotas
• Secured $16MM Upfront with CTCA, delivering 142% YoY in revenue and setting a new standard for category growth.
• Expanded partnerships with new advertisers and agencies, unlocking $4.3MM+ in incremental revenue through CTV and programmatic innovation.
• Worked closely with various internal teams to develop a customized, client specific rate card resulting in 98% YoY campaign performance and ROI.
• Partnered cross-functionally with product, marketing, and operations to create tailored solutions that elevated campaign performance and ROI.
• Worked with A&I and marketing to create multiple Pharma case studies, aimed at driving incremental revenue
• Selected for Samsung’s Strategic Subcategory Lead Program, developing national go-to-market frameworks and best practices for the Pharma vertical.
• Volunteered for various internal projects including STVP, SCI committee involvement and mentored five incoming sales managers, preparing them effectively for the market
• Mentored incoming sales managers and led training initiatives on solution selling, category strategy, and campaign measurement.

• Achieved multimillion-dollar growth for Vagisil, Arm & Hammer, and Ricola brands.
• Surpassed 2019 revenue quota by 16%, generating $4MM+ in annual revenue.
• Secured $1.5MM+ in incremental business through innovative branded content programs.
• Renewed $2MM+ annually via bundled media, ensuring long-term client retention.
• Represented WebMD at major industry events, enhancing brand visibility and networking.
• Received WebMD Sales Attainment Awards in 2015, 2016, 2018, and 2019.

• Increased Amazon’s media investment from $10MM to $150MM through strategic planning.
• Developed KPI dashboards for data-driven budget allocation and messaging optimization.
• Managed two direct reports while collaborating with leadership on performance reviews.
• Provided insights that guided strategic allocation of significant media budgets.

• Optimized $300MM+ media spends through strategic planning across digital, TV, print.
• Created executive presentations, performance analyses for C-suite and brand teams.
• Enhanced campaign delivery via audience analysis and deficiency reporting techniques.
• Presented Upfront strategies to Optimedia's executive suite and brand teams.
• Collaborated with cross-functional teams to align messaging with marketing objectives.
• Analyzed audience insights to inform strategic decisions and improve targeting effectiveness.
• Managed media planning and buying across various platforms to optimize campaign performance.
• Mentored junior planners on best practices in communication strategy development.