Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Lauren Ing

Seattle,WA

Summary

Detail-oriented wordsmith with over 10 years of experience crafting compelling, high-conversion content for both consumer and B2B audiences. Proven expertise in SEO optimization and managing multi-channel projects that drive lead generation and accelerate customer journeys through the funnel.

Overview

10
10
years of professional experience
1
1
Certification

Work History

ApartmentIQ

Content Manager
03.2024 - Current
  • Increased the company’s social media engagement by 18%.
  • Created and launched an off-page SEO strategy, increasing organic site traffic by 22%.
  • Introduced ABM strategy and personalized landing page, yielding $60,000 MRR lead in pipeline.

AVOXI

Content Marketing Manager
10.2022 - 01.2024
  • Developed methodical and engaging high-quality content assets, including eBooks, blogs, and webinars, resulting in 15% YoY MQL growth between 2022 and 2023.
  • Conceptualized and executed horizontal-led campaign messaging, audience persona, and channel orchestration to improve lead nurture. 
  • Facilitated content strategy and research discussions with Product and Sales experts to create stage-specific webpages, checklists, and case studies.
  • Analyzed brand awareness and engagement metrics, refining content as needed based on outcomes relative to business goals. 

Senior Content Specialist
10.2021 - 09.2022
  • Utilized SEO best practices to optimize blog and webpage content to improve organic search rankings. 
  • Developed vertical-led content strategy using Customer, Leadership, and Sales expertise. 
  • Crafted and refined Brand Style Guide, including brand story, tone of voice, audience persona, and formatting, aligning with the current business direction.
  • Introduced new content types and improved social media engagement by 31% YoY between 2021 and 2022.    

Content Marketing Writer
07.2020 - 09.2021
  • Managed content and social media calendar and deliverables.
  • Created profitable search-optimized blogs, resulting in $20,000 in supplemental revenue. 
  • Researched and developed competitor analysis, identifying content gaps, to leverage unique value and topic opportunities. 

Pinnacle Promotions

Content Marketing Manager
08.2019 - 03.2020
  • Developed e-commerce social media strategy, audience personas, and social selling LinkedIn strategy.
  • Collaborated with the merchandising team to develop content assets and messaging to grow their accounts and leads.
  • Ensured all copy was compliant and adhered to brand guidelines, style, and tone of voice.
  • Analyzed channel-based metrics; refining content and messaging as needed.
  • Managed Pinnacle Promotions and NetKnacks social media accounts and activity, making improvement recommendations to the executive team.

CoStar Group

Copywriter
04.2018 - 08.2019
  • Researched and created unique, search-optimized blog and website content for multifamily division subsidiaries: Apartments.com, ApartmentFinder.com, ForRent.com, and Landlordology.com.
  • Maintained subsidiary editorial calendars with content topics that support the business's brand awareness and authority goals.
  • Tracked content marketing success using Google Analytics and Tableau dashboard.
  • Developed Missed Apartment Connections blog that turned into a four-part video series with Jeff Goldblum. 

Marketing Communications Specialist
12.2016 - 03.2018
  • Wrote original content for internal newsletter, press releases, acquisition announcements, company updates, and employee engagement articles. 
  • Produced marketing and sales-enablement materials, such as flyers, pitch decks, press releases, and whitepapers, for the company's multifamily division brand, Apartments.com.
  • Coordinated trade show promotional items and marketing materials for annual conferences, roadshows, and customer visits. 

Social Media Specialist
09.2014 - 12.2016
  • Spearheaded ApartmentFinder.com's social media campaigns, creating a strong brand presence across its social media accounts.
  • Utilized platform analytics to track and report channel metrics and online reputation.
  • Wrote original website copy for FinderSites' clientele to boost their local online presence and increase qualified renter leads.

Education

South Seattle College
Seattle, WA

Georgia State University
Atlanta, GA
07-2014

Skills

  • Writing & Editing

  • Critical Thinking

  • Campaign Management

  • SEO

  • Storytelling

Accomplishments

Finalist in Best Multi-Author Blog Content Marketing World Awards September 2019

  • Our small team of copywriters was a finalist in the category for our Renterverse blog. The judges voted based on engagement metrics and user experience.


Best Project Execution AVOXI January 2022

  • Our four-person team won 'Best Execution' of our Alert Me feature in a bi-annual company Innovation Week. This project was voted based on customer needs, added value, cost analysis to build and sell, deployment projections, and a fully baked demo.

Certification

Graphic Design University of Colorado Boulder https://www.coursera.org/account/accomplishments/certificate/RDR4DUHB9T3M January 2024

Four-week course to learn the fundamentals of graphic design, applying those ideas to create inspired content in a virtual forum setting. 

Timeline

ApartmentIQ

Content Manager
03.2024 - Current

AVOXI

Content Marketing Manager
10.2022 - 01.2024

Senior Content Specialist
10.2021 - 09.2022

Content Marketing Writer
07.2020 - 09.2021

Pinnacle Promotions

Content Marketing Manager
08.2019 - 03.2020

CoStar Group

Copywriter
04.2018 - 08.2019

Marketing Communications Specialist
12.2016 - 03.2018

Social Media Specialist
09.2014 - 12.2016

South Seattle College

Georgia State University

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