Lauren Johnson
Moline,IL
Summary
Dynamic Regional Marketing Manager with 12 years of expertise in launching successful marketing campaigns, developing strategic plans, and driving business growth. Proven track record in digital media, brand management, and client relationship building. Adept at leveraging analytics to optimize campaigns and enhance ROI.
Committed to exceeding organizational goals through innovative marketing solutions.
Overview
12
12
years of professional experience
Work History
Regional Marketing Manager
Kunes Auto Group
2023.04 - 2024.07
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Implemented market research strategies to uncover consumer insights, driving 20% improvement in marketing campaign effectiveness
- Executed SEO strategies to improve online visibility, resulting in 30% increase in organic search traffic
- Leveraged data analytics to identify target customer segments and optimize campaigns
- Utilized social media platforms for content distribution and lead generation
activities - Tracked ROI of marketing initiatives and provided regular updates on progress
Mid-Market Account Executive
Triptease
2022.07 - 2023.02
- Scope of accountability includes strategic planning, competitive analysis, market positioning, new business development, building strategic partnerships, and building/maintaining client relationships
- Provide direction on revenue management and digital marketing strategies to increase hotel clients' ROAS and direct website conversion
- Maintain Salesforce hygiene and accurately forecast on monthly and quarterly basis
- Naturally proactive and positive member of Sales team, while also working cross functionally with Customer Success, Product Development and Marketing
- Building brand awareness of Triptease's global capabilities through participation in industry events, sales blitzes, cold calling and custom Loom marketing videos.
Relationship Manager
JetClosing Title Company
2020.11 - 2022.04
- Set company record by closing largest deal ($9 million) in Jetclosing’s history within first 30 days of employment
- Juggle multiple tasks and responsibilities including: cold calls, one-on-one meetings, hosted office meetings, sales presentations, and sponsored events
- Prospect and generate new business opportunities over telephone, through networking and LinkedIn
- Create daily records of territory activity in CRM system to continuously improve customer service, company collaboration and organize territory
- Create, maintain, and cultivate business relationships resulting in increased number of transactions
Marketing Manager
Trajan Wealth
2019.11 - 2020.11
- Planned and managed more than 10 successful in-person and virtual events with budgets ranging from $10,000 to $20,000
- Oversaw all aspects of event planning and management from scheduling to presenting
- Transitioned to virtual environment during COVID-19 lockdowns, using Zoom and Microsoft Teams to manage team of 4
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Optimized email campaigns to increase open and click-through rates
- Created and managed social media campaigns to increase brand engagement
Director of Sales & Marketing
Hilton Garden Inn
2018.06 - 2019.11
- Lead client strategy and negotiations for Hilton Garden Inn, resulting in exceeded room revenue goals, booking nearly 100% of rooms during weekdays, through identifying key opportunities and aligning client’s needs with hotel’s services.
- Developed strategic sales plan to support outreach to social, military, educational, religious, and fraternal (SMERF) groups with focus on weddings and military due to proximity to third-largest military base
- Conducted competitive market analysis to identify growth opportunities
- Planned, managed, and executed several wedding and military trade show events to highlight hotel's event space and catering capabilities
- Negotiated rates and supported guests through event-planning activities
- Recruited, hired, and onboarded sales and catering staff
Director of Sales & Marketing
C-TWO HOTELS
2016.02 - 2018.06
- Joined hotel prior to launch and established all processes and procedures from ground up, including sales and marketing, budgets, and operations
- Brand evangelist sharing vision with future guests to create excitement
- Conducted all outreach and PR efforts, including giving tours, partnering with local businesses, trade shows and doing on-air promotions
- Hired and trained stellar staff of 30 across front desk, housekeeping, maintenance, and breakfast during strong economy
- Established brand recognition, even with local wine and tea bar sharing same name, by directly calling on local businesses to create awareness and share benefits of property
- Earned respect within community during 2-month construction delay by communicating all date changes and being flexible with reservations to create win-win solutions
Sales & Catering Manager
C-TWO HOTELS
2016.02 - 2017.06
- Turned around hotel from failing to thriving within 1.5 years, following 3 years of not meeting goals
- Oversaw sales and catering, primarily as sole team member until new director of sales was hired
- Attended networking events and trade shows, conducted market and competitive research, and managed all outside sales efforts
- Negotiated room and event rates for private and corporate events
- Met with clients to outline desired goals and prepared quotes for overall catering costs
- Developed unique events and special promotions to drive sales
Group Sales Manager
HOTEL BLACKHAWK
2015.05 - 2016.02
- Prospected and qualified all social, military, religious and fraternal group business by conducting regular market drives, utilizing reports and in-house guest lists
- Planned and conducted monthly sales blitzes to solicit new accounts with face-to-face sales calls
- Responded to sales leads as provided by hotel, client referrals, and Meeting Broker/Cvent
- Built networking opportunities and represented hotel's interest in local issues by regularly attending Chamber of Commerce, Convention & Visitor's Bureau, hotel associations and trade shows
- Worked closely with United States Secret Service to arrange hotel rooms, catering, and event space for presidential candidates for Iowa Caucus
Sales Coordinator
HOTEL BLACKHAWK
2013.12 - 2015.05
- Conducted marketing and sales activities to identify and secure new business for room and event bookings
- Prepared proposals, contracts, and orders for banquet facilities for private and corporate events
- Efforts included outside sales, cold calling, direct mail, trade shows and networking outreach
Casino Host
ISLE OF CAPRI CASINO & HOTEL
2012.05 - 2013.12
- Managed book of 300 clients as personal concierge, learning unique likes and interests to create targeted marketing solutions
- Consistently ranked #1 or #2 among up to 9 casino hosts for meeting or exceeding sales by developing and implementing targeted incentive programs
- Directed all public relations and community outreach to create and maintain professional brand image
- Planned events, networked on behalf of property, and gave presentations to area groups
- Successfully increased gaming revenue for targeted clients by creating and implementing player-development events to attract new clientele while maintaining relationships with existing clients
- Consistently ranked #1 or #2 among up to 9 casino hosts for meeting or exceeding sales by developing and implementing targeted incentive programs
Education
Bachelor of Arts (BA) - Communication Studies
Western Illinois University
Macomb, IL05.2012
Skills
- Digital Marketing
- Customer Segmentation
- Campaign Management
- Creative Direction
- Social Media Engagement
- Marketing Plan Development
- Team Collaboration
- Brand Management
- Strategic Planning
- Project Management
- Content Creation
Websites
Community Service
KANDA FARM SANCTUARY, Director, Board of Directors
Timeline
Regional Marketing Manager
Kunes Auto Group
2023.04 - 2024.07
Mid-Market Account Executive
Triptease
2022.07 - 2023.02
Relationship Manager
JetClosing Title Company
2020.11 - 2022.04
Marketing Manager
Trajan Wealth
2019.11 - 2020.11
Director of Sales & Marketing
Hilton Garden Inn
2018.06 - 2019.11
Director of Sales & Marketing
C-TWO HOTELS
2016.02 - 2018.06
Sales & Catering Manager
C-TWO HOTELS
2016.02 - 2017.06
Group Sales Manager
HOTEL BLACKHAWK
2015.05 - 2016.02
Sales Coordinator
HOTEL BLACKHAWK
2013.12 - 2015.05
Casino Host
ISLE OF CAPRI CASINO & HOTEL
2012.05 - 2013.12
Bachelor of Arts (BA) - Communication Studies
Western Illinois University
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