Summary
Overview
Work History
Education
Skills
Timeline
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Lauren Kang

Lauren Kang

Jersey City,NJ

Summary

Creative and strategic Lead Product Manager at the intersection of design and product strategy. Proven track record of launching successful creative tools by blending design expertise with product vision. Skilled in leading cross-functional teams, driving roadmaps, and leveraging emerging technologies to deliver scalable, forward-thinking, and user centric-solutions that transform abstract ideas into compelling digital experiences.

Overview

13
13
years of professional experience

Work History

Lead Product Manager

Celtra: A creative automation software
NY, NY
06.2022 - Current
  • Promoted from Lead PM for the Animation tool to Lead PM of Creative Production, overseeing creative production, workflow, and end-to-end delivery.
  • Led the product vision for Celtra’s creative production ecosystem, launching its video editing and animation product, and later owning the full creative automation suite.
  • Championed and launched Figma and Photoshop integrations, increasing company profits, and driving a 30% uplift in retention.
  • Led AI-focused workshops to elevate Celtra’s offerings, initiating efforts to build a foundation for AI-powered creative variations.
  • Shaped product roadmaps around market trends, customer needs, and business priorities.
  • Directed two cross-functional teams (engineering, design, and QA) to deliver innovative, high-quality products.
  • Conducted market and client research, leveraging stakeholder feedback to prioritize initiatives, and accelerate delivery.
  • Applied data and analytics to optimize performance, boosting engagement, and retention.
  • Managed multi-channel product launches (in-app, email, direct client outreach) that drove adoption.
  • Tracked and analyzed key metrics to guide strategy and growth.

PRODUCT MANAGER OF CREATIVE PRODUCTION

Animoto: An Video creation platform
02.2020 - 06.2022
  • Led end-to-end product development across video and animation tools.
  • Defined strategic goals, KPIs, and a 2-year product roadmap to drive growth and innovation.
  • Launched key features, including voice-over, screen recording, and video templates, driving a 15% increase in the adoption of the business creation tool.
  • Built an internal production studio for product tutorials, reducing support requests by 19%.
  • Partnered with cross-functional teams to deliver high-quality releases on schedule.
  • Awarded the “Big Impact Award” (June 2020) for driving year-over-year growth.

Design Director

Animoto
New York, New York
02.2019 - 02.2020

Lead Motion Graphic Designer and 3D artist

Animoto
NEW YORK, NY
03.2012 - 02.2019

Education

MFA - Design & Tech

New York University
New York, NY
NYC

Bachelor of Science - Art and Technology

Ohio State University
Columbus, OH
Columbus, OH

Skills

  • Product management and development
  • Project management and roadmapping
  • Creative direction and design
  • Cross-functional collaboration
  • Team leadership and problem solving
  • Competitive analysis and stakeholder management
  • Design thinking and execution
  • Motion graphics and 3D design

Timeline

Lead Product Manager

Celtra: A creative automation software
06.2022 - Current

PRODUCT MANAGER OF CREATIVE PRODUCTION

Animoto: An Video creation platform
02.2020 - 06.2022

Design Director

Animoto
02.2019 - 02.2020

Lead Motion Graphic Designer and 3D artist

Animoto
03.2012 - 02.2019

MFA - Design & Tech

New York University

Bachelor of Science - Art and Technology

Ohio State University

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