Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lauren Kreda

Atlanta,GA

Summary

Driven and successful Social Media Manager with 4+ years of experience in various fields developing and executing campaigns across social platforms. Effectively increases social media reach and digital presence to catapult any brand forward with sustained growth.

Overview

4
4
years of professional experience

Work History

Social Media Community Manager

PGA TOUR Superstore
09.2021 - Current
  • Analyzed and reported social media and online marketing campaign results.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Created and implemented impactful strategies to increase company brand awareness and engagement.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.


  • Worked closely with the Social Media Manager to redesign and implement a social media strategy across all channels. Produced a follower growth of 342% on Instagram and 680% on TikTok from 2021.


  • Streamlined weekly reporting of social media KPI’s for all owned media channels.


  • Collaborated with cross functional teams to develop and execute organic and paid social media content that aligned with overall brand and marketing campaigns, including in-store and vendor activations.
  • Oversaw the launch of Pinterest while designing the strategy and leading content creation in an effort to drive traffic to PGATSS.com and women’s apparel. Produced over 6,500 outbound clicks and 2.9M impressions.


  • Assisted the Senior Manager of Media & Content with Affiliate and Paid Search needs, such as creative deliverables, copy approval, promotional calendars and product priorities.


  • Monitored the online brand presence and company reputation across multiple channels while engaging with users in relevant social discussions. Established policies and procedures to enhance, protect and build the company reputation via social media platforms. Improved the overall company response rate to 90%.

Sports Marketing Specialist, Social and Digital

Mizuno USA Inc.
02.2021 - 09.2021
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Worked closely with in-house design team to develop visuals for content.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Developed relationships with influencers to grow reach of company and create wider visibility.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.

Athletic Communications Assistant

Jacksonville University Athletics
08.2019 - 02.2021
  • Served as the primary media contact for three Division I Athletic Programs while coordinating the fulfillment of all media needs.
  • Led social media and communication efforts across multiple social media platforms while formulating content calendars, conducting feature writing and editing all press releases.
  • Created graphic materials via Adobe Creative Suite for digital and print use.
  • Worked to increase social visibility for all assigned JU athletic programs while engineering JU's 2020-21 social media strategy across all major social media platforms
  • .Established goals and metrics for projects and tracked project progress and impacts.
  • Produced a 12-month follower growth of 400% on the Jacksonville University Women’s Soccer Instagram account. Increased the follower count of Jacksonville University Softball on Instagram by 300% in a 12 -month span through proactive media strategies. Increased the yearly total of Twitter impressions of Jacksonville Softball by 44,000.

Education

Bachelor of Science - Communication Studies

SUNY College At Cortland
Cortland, NY
05.2019

Skills

  • Budget Management
  • Paid Advertising
  • Public Relations
  • Content Creation
  • Audience Engagement
  • Graphic Design
  • Social Media Strategy
  • Customer Service
  • Social Media Copywriting

Timeline

Social Media Community Manager

PGA TOUR Superstore
09.2021 - Current

Sports Marketing Specialist, Social and Digital

Mizuno USA Inc.
02.2021 - 09.2021

Athletic Communications Assistant

Jacksonville University Athletics
08.2019 - 02.2021

Bachelor of Science - Communication Studies

SUNY College At Cortland

Similar Profiles

CREATE PROFILE
Lauren Kreda