LAUREN KURTH
Columbus
Summary
Results-driven account management expert with extensive experience at GumGum, responsible for driving significant revenue growth and enhancing client retention. Skilled in Salesforce CRM and negotiation, focused on developing tailored solutions that align with client needs. Proven ability to cultivate strong partnerships and deliver outstanding value to enterprise accounts.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Manager, Account Management & Customer Success
GumGum
04.2022 - Current
- Own strategic direction, retention, and revenue performance for a $40M enterprise account portfolio.
- Lead account strategy development, customer business reviews, and long-term planning to strengthen relationships and expand footprint.
- Execute structured sales processes including account qualification, funnel management, forecasting accuracy, and opportunity progression.
- Build trust-based relationships with senior customer stakeholders by understanding their business drivers, processes, challenges, and operational goals.
- Collaborate with internal technical, product, and operations teams to design scalable, multi-faceted customer solutions aligned to client outcomes.
- Maintain accurate CRM data in Salesforce, ensuring ongoing visibility into target accounts, pipeline health, and performance to goal.
- Negotiate renewals, pricing, and contract terms to secure long-term agreements and improve account profitability.
- Lead, train, and coach a team of five to exceed quarterly growth, retention, and customer satisfaction metrics.
Lead Account Manager
GumGum
10.2021 - 04.2022
- Managed high-value accounts contributing to 50%+ of regional revenue, owning account plans, opportunity strategy, and relationship expansion.
- Implemented national Salesforce forecasting and revenue tracking tools used to identify growth opportunities and improve account visibility.
- Coordinated resources across sales, data, and operations to support solution design and execution for large enterprise clients.
Senior Account Manager
GumGum
08.2017 - 10.2021
- Drove multimillion-dollar growth across enterprise Financial Services and Retail accounts through strategic planning and consistent execution.
- Led QBRs, presenting value propositions, performance insights, and solution roadmaps to executive decision-makers.
- Qualified customer needs and coordinated technical and analytics teams to deliver optimized solutions that improved KPIs.
- Negotiated renewals, expansions, pricing, and terms to maximize customer lifetime value.
Account Specialist & Sales Planner
Magnetic
06.2015 - 07.2017
- Supported sales organization through solution scoping, opportunity qualification, and proposal development.
- Strengthened customer and partner relationships through responsive communication and data-informed recommendations.
Business Consultant
Grange Mutual Casualty Company
09.2014 - 09.2015
- Conducted business needs assessments to understand operational goals, compliance requirements, and customer challenges.
- Developed strategic communication plans aligned to client objectives and regulatory standards.
Education
B.A. - Communication Management & Political Science
University of Dayton
Dayton, OH05-2014
Skills
- Account strategy and territory management
- Solution selling and customer retention
- Food and beverage industry expertise
- Technical sales support
- Automation concepts and opportunity qualification
- Funnel management and relationship development
- Negotiation skills
- Value proposition development
- Cross-functional collaboration
- Distributor partnerships
- Salesforce CRM proficiency
- Forecasting techniques
- Contract terms and conditions expertise
- Executive communication skills
- Business drivers analysis
- Process improvement strategies
Certification
- Salesforce CRM Proficiency
- Contextual Advertising Certification
Selected Achievements
- Led team managing a $40M+ annual revenue book, surpassing incremental growth goals by 15% year-over-year.
- Achieved 75%+ renewal rate through proactive account planning, value positioning, and effective customer engagement.
- Implemented enterprise-wide Salesforce forecasting and retention model increasing visibility and accuracy in pipeline management.
- Drove multi-year contract extensions and strengthened executive relationships across multiple enterprise organizations.
Timeline
Manager, Account Management & Customer Success
GumGum
04.2022 - Current
Lead Account Manager
GumGum
10.2021 - 04.2022
Senior Account Manager
GumGum
08.2017 - 10.2021
Account Specialist & Sales Planner
Magnetic
06.2015 - 07.2017
Business Consultant
Grange Mutual Casualty Company
09.2014 - 09.2015
B.A. - Communication Management & Political Science
University of Dayton