Summary
Overview
Work History
Education
Skills
Timeline
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LAUREN LAMBERTI

Sales Enablement Manager Strategic Initiatives And Implementation
Woodstock,GA

Summary

Accomplished Sales Enablement Manager that drives new and accelerated growth for technology companies targeting business to business accounts. Committed to driving operational efficiencies and achieving strong foundations for business processes and team alignment.

Overview

4
4
years of post-secondary education
8
8
years of professional experience

Work History

DIRECTOR oF SALES ENABLEMENT MARKETING

LOCUS.SH
Atlanta, GA
10.2019 - 07.2020
  • Researched demand for products/services and identifying target market/customers to increase sales by 20%.
  • Owned product launches to educate and train target customers and sales team.
  • Developed sales collateral & training tools for sales team to better overall strategic positioning and value proposition of products.
  • Created viability measures for effectiveness and drive business decisions based on data analysis.
  • Created awareness and drive adoption of products to potential customers through content, events, and presentations.
  • Headed company conferences, trade shows, and other major events to educate new and existing customers on new product capabilities and best practices.
  • Worked with top executives to develop competitive pricing strategies.
  • Supported sales and lead generation efforts by building brand awareness and positioning through competitor analysis and market research to communicate overall strategic positioning of products.

GLOBAL PORTFOLIO MANAGER

COURIER DISTRIBUTION SYSTEMS
Atlanta, GA
01.2019 - 10.2019
  • Planned, directed and coordinated multi-divisional projects focused on Systems Integration and Business Process Improvement/Management with responsibilities including, program scoping, design, data collection, site visits, data analysis, proposal of new standards, communication of results to senior management nationwide, business action follow-up, and implementation of recommended improvements.
  • Led company IT consolidation by identifying business capabilities and eliminating overlaps in platform functionality to better align IT and information systems infrastructure, resulting in an immediate return of $165k and an estimated annual reduction of 25% in software licensing fees.
  • Created, communicated, and maintained quality control policies and standard work procedures to District Managers to improve maintenance and asset tracking, safety procedures and cost saving metrics.
  • Implemented strategies to monitor allocation of approximately 3100 personnel and 1230 assets across each region ensuring sufficient resources allocation for highest level of customer service.
  • Pioneered end-to-end strategic rebranding initiative and execution to better align organizations overall positioning.
  • Oversaw trade show presence from inception to completion including narrative creation, way-finding booth graphics design, target client identification, client introduction and client on-boarding.
  • Evaluated performance objectives and metrics to determine inbound or outbound productivity requirements to achieve customer goals, exactness, and quality expectations.
  • Responsible for client portfolio and implementing new processes to improve profitability and workflow; Tracked production of client needs to accurately expand national footprint.
  • Built and delivered productivity plans by analyzing company bandwidth, determining productivity requirements, and working with operations managers to ensure labor and resource availability and allocation for successful project performance measures.

CLIENT RELATIONS PROJECT MANAGER / CHIEF oF STAFF

NYSA CAPITAL, LLC
Atlanta, GA
03.2018 - 01.2019
  • Recognized by executive team for efforts in raising more than $53 million in capital for client projects, which resulted a 130% increase in profits and a 61% increase in revenue compared to prior year.
  • Created and orchestrated client engagement structure, process, and procedure, which increased engagements by 95% compared to prior year.
  • Identified opportunities to reduce capital expenditures and operating costs, and implemented a plan to reduce over head expense by more than 18% within the first year.
  • Developed, planed, prioritized, and directed all strategic leadership in administrative and operational activities for Managing Partners and 10+ executive leadership team for optimal execution.
  • Managed client relationships and engagements on real estate acquisition, development, and construction projects.
  • Acted as point of contact between top management and key stakeholders to provide oversight and guidance on all client projects to ensure on-time delivery of tasks.
  • Customized and managed end-to-end implementation of new CRM Platform, which increased company productivity and efficiency.
  • Managed corporate contracts exceeding 300k annually.
  • Rebuilt reporting for operational and administrative office functions.
  • Participated in creation and publication of marketing materials to source debt and equity for client projects.

CHIEF oF STAFF / EXECUTIVE ASSISTANT tO CEO

HOJEIJ BRANDED FOODS
Atlanta, GA
01.2013 - 03.2018
  • Key asset to executive team as this airport food & beverage company increased its sales by 100% from $103M to $200M within four years.
  • Worked directly with HBF's executive team, board members and shareholders in integration planning, tracking and processes for new acquisitions.
  • Managed calendars, travel, expenses, and meetings for CEO, President of Business Development and various other partners efficiently and flawlessly.
  • Organized and assisted with logistics for all company events including company summit with over 1000 people in attendance.
  • Worked directly with Executive Vice President of Learning & Development to create materials for nationwide employee training.
  • Worked closely with executive team to be the first airport concessionaire in the country to complete the U.S. Department of Homeland Security's Image Certification Process.
  • Assisted with implementation of Value Creation plan to strengthen executive leadership team and establish organizational goals.
  • Supervised staff and participated in hiring, training and performance evaluations to establish & enforce policies and procedures for business functions

Education

Bachelor of Science - Psychology Concentration, Pre-Medicine

Georgia State University
Atlanta, GA
08.2009 - 12.2013

Skills

    Excellent facilitation skills and organization skills with the ability to track both working projects and learner progress

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Timeline

DIRECTOR oF SALES ENABLEMENT MARKETING

LOCUS.SH
10.2019 - 07.2020

GLOBAL PORTFOLIO MANAGER

COURIER DISTRIBUTION SYSTEMS
01.2019 - 10.2019

CLIENT RELATIONS PROJECT MANAGER / CHIEF oF STAFF

NYSA CAPITAL, LLC
03.2018 - 01.2019

CHIEF oF STAFF / EXECUTIVE ASSISTANT tO CEO

HOJEIJ BRANDED FOODS
01.2013 - 03.2018

Bachelor of Science - Psychology Concentration, Pre-Medicine

Georgia State University
08.2009 - 12.2013

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LAUREN LAMBERTISales Enablement Manager Strategic Initiatives And Implementation