Summary
Overview
Work History
Education
Skills
Timeline
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Lauren Langenstein

Lauren Langenstein

North Bergen,USA

Summary

Results-driven leader with over 15 years of experience in building and nurturing high-impact alliances that drive revenue growth and market expansion. Skilled in negotiation and strategic planning, consistently forging successful collaborations across diverse industries, specializing in Sports and Entertainment. Recognized for adeptly identifying emerging opportunities and aligning partnerships with organizational goals to enhance competitive advantage. Passionate about leveraging relationships to create value and drive innovation. Excels at simplifying complex products, making them easily understandable for prospects and clients.

Overview

17
17
years of professional experience

Work History

Director of Strategic Partnerships

DROPTHOUGHT, INC.
10.2019 - Current
  • Manages all revenue goals for the entire Fan Experience vertical which includes implementing tracking systems to monitor partnership performance, enabling data-driven decisions
  • Helps teams, venues and leagues track and analyze their fan journey from beginning to end in real-time to ensure the best possible live event experience for both fans and staff
  • Identifies and executes GTM strategy which includes all events and special projects, overseeing all marketing collateral and content, and strategic relationship building in the industry
  • Addresses all gaps in the business development process and implements sales enablement strategies and training programs
  • Negotiates win-win agreements with partners, ensuring mutual benefit and cooperation

Major Accounts District Manager

ADP
08.2017 - 10.2019
  • Focused on growing national partnerships, both internally and externally by networking, hosting events, and other creative outreach campaigns to make the Marketplace more scalable across the US
  • Optimized and grew newly, self-acquired accounts in the following verticals: restaurants, technology, finance, professional services, e-sports
  • Managed full cycle of HCM technology sales from prospecting, setting the initial meeting with decision makers, conducting the in-person demo, writing proposals, negotiating and closing

Client Relationship Manager

MARKETS GROUP
09.2016 - 08.2017
  • West Coast Event Sponsorship Sales Manager, responsible for the full sales cycle whilst building and growing strategic partnerships with C-Level executives at top 200 financial services firms
  • Identified the objectives of the client through a consultative approach and presented creative media packages to demonstrate a clear ROI

Business Development Manager

INCISIVE MEDIA
03.2015 - 06.2016
  • Exceeded sales targets selling complex digital and print advertising packages, event sponsorships, and other media opportunities to C-level executives for the Waters Technology and Risk.net brands
  • Generated over $1 million in global revenue per year with average deal size being $15,000
  • Developed media strategies for clients based on their goals which included digital and print advertising, thought leadership speaking opportunities, webcasts, live events, and general marketing campaigns

Sales/Event Manager

INDEPENDENT CONTRACTOR
06.2013 - 06.2015
  • Single handedly led the initiative to expand the UK based fundraising tech companies into the US market for like DAANA INC. & TEP EVENTS INTERNATIONAL
  • Drove all US product development and business strategies, along with marketing plans and event executions
  • Hired, trained, and managed event staff for 50+ events across the country
  • Offered creative problem-solving techniques when faced with unexpected obstacles during the course of a project.

Sponsorship Sales Manager

GDS INTERNATIONAL
03.2012 - 06.2013
  • Exceeded monthly targets selling industry-leading event sponsorship packages to C-level executives of small, mid, and large cap companies within the Healthcare, Tech, Cyber Security, and Financial Services industries
  • Built and maintained strong relationships with clients to enable repeat sales while monitoring and satisfying customer expectations on-site at events

Business Development Manager

SERMO
06.2010 - 06.2011
  • Assessed feasibility for pharmaceutical market research studies globally by analyzing each relevant market segment and determined cost based on the depth and breadth of the project
  • Built and customized proposals/presentations to prove an ROI based on the business goals

Premium Sales Intern

CHARLOTTE BOBCATS
06.2007 - 08.2007
  • Helped the Premium Sales Team in new business and re-book initiatives to promote and sell suites and court-side seating
  • Assisted a team of administrators in creating a more innovative way to give arena tours
  • Led all VIP tours to assist in selling suites as well as game day suite escorts
  • Helped with event promotions and marketing, specifically sponsorship advertising

Education

BBA - Marketing

The University of Mississippi
Oxford, MS

Skills

  • Data-driven decision-making
  • Technical understanding
  • Product positioning
  • Proposal Development
  • Problem-Solving
  • Competitive intelligence
  • Revenue Growth
  • Networking
  • Customer Engagement
  • Analytical Thinking

Timeline

Director of Strategic Partnerships

DROPTHOUGHT, INC.
10.2019 - Current

Major Accounts District Manager

ADP
08.2017 - 10.2019

Client Relationship Manager

MARKETS GROUP
09.2016 - 08.2017

Business Development Manager

INCISIVE MEDIA
03.2015 - 06.2016

Sales/Event Manager

INDEPENDENT CONTRACTOR
06.2013 - 06.2015

Sponsorship Sales Manager

GDS INTERNATIONAL
03.2012 - 06.2013

Business Development Manager

SERMO
06.2010 - 06.2011

Premium Sales Intern

CHARLOTTE BOBCATS
06.2007 - 08.2007

BBA - Marketing

The University of Mississippi

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