Lauren La Puma
NYC,NY
Summary
Knowledgeable Retail Direcotr with over 18 years of experience bringing planning and problem-solving abilities. Focused on maximizing resource utilization to support scalable operations and increase bottom-line profitability. Organized and systematic with natural relationship-building and leadership talents.
Overview
17
17
years of professional experience
Work History
RETAIL DIRECTOR, EAST COAST USA & CANADA
DIPTYQUE Paris
Manhattan, New York
01.2023 - Current
- Successfully boosted annual sales by 25% L4L in comparison to the previous year's performance in 2023.
- Implemented high level client experience training resulting in a 61% increase in client experience scores and raising them by 5 points in 2023 compared to 2022.
- Developed an innovative program aimed at enhancing the skills and capabilities of assistant store managers and sales supervisors, promoting internal advancement within our organization.
- Promoted and facilitated career progression for twelve employees across the east coast region.
- Co-created and supported a top client experience task force for improved customer satisfaction.
- Developed and executed VIP client events, animations, and gifting initiatives for the network.
- Established and launched five new locations across the East Coast region.
- Grew corporate sales revenue to $550,000 by developing existing client relationships and acquiring new clients through networking and events.
- Opened first Flagship/Maison boutique on Madison avenue. Grew client reachability +5pnts. successfully prepared current team and hired for reopening December 2023.
RETAIL SALES MANAGER, EAST COAST USA & CANADA
DIPTYQUE Paris
Manhattan, New York
06.2021 - 01.2023
- Achieved a remarkable 14% growth in annual sales for 2022, +30% vs 2021 while simultaneously boosting AVT by 4% and enhancing fragrance sales with a notable increase of 10%.
- Elevated store management by hiring the inaugural area manager in NYC, subsequently promoting a store manager to the role of general manager for responsibility over Chicago and Canada. Also led the advancement of 6 managers.
- Established a strong client-centric approach in the east coast region
- Rebuilt Miami market through team recruitment, professional development, store animations, marketing activations, and networking.
- Organized and guided premier private client occasion at La Grand Tour pop-up space
- Presented made to order product concept for all Maisons.
STORE DIRECTOR
St. John Knits
Manhattan, New York
06.2020 - 06.2021
- Implemented client outreach strategies during the pandemic
- Hosted virtual trunk shows for high-profile clientele
- Conducted comprehensive training sessions for team members on new product launches
- Established and monitored goals on a regular basis, including daily, weekly, quarterly, monthly, and yearly targets.
- Ensured inventory integrity by delegating cycle counts and conducting bi-annual inventories with the operations team
STORE DIRECTOR
Fendi
Manhattan, New York
11.2018 - 03.2020
- Increased knowledge of retail team members by providing training content on leather goods, men's business, and acquiring new Chinese clients.
- Transitioned to remote work during Covid19, hosting daily briefings and training new hires on how to serve clients from home, while also facilitating the development of client relationships and implementing effective selling strategies
- Managed back of house operations during store closure, facilitating sales by fulfilling client orders, styling looks, and providing content for the team to clientele.
- Closed all Made to Order leather goods for North America market, ensuring adherence to client contracts and generating $500,000 in sales.
- Hired specifically to attract and recruit potential candidates, while strategically seeking out managers to create a new team.
- Implemented structure and policies to ensure accountability for job descriptions and productivity.
- Partnered with HR to implement Client Advisor trainee program.
- Conducted weekly management meetings to enhance departmental performance, including customer service, systems, visual merchandising, and team development/HR.
- Conducted weekly walkthrough to monitor department performance and identify top/slow sellers.
- Created moments in store for hosting clients, resulting in increased spending power.
- Worked closely with PCR team to drive growth by enhancing client experiences, Defile invitations, and in-store activations resulting in a top 2% increase.
- Achieved a 5% increase in client retention and a 34% boost in sales of leather goods with existing clients from the previous year.
- Developed stretch assignments to enhance team skills and promoted a Client Advisor to Fur Expert position.
STORE DIRECTOR
Fendi
Bal Harbour, Florida
01.2017 - 11.2018
- Exceeded FY17 sales target by 21% compared to the previous year. Achieved FY18 sales target with a 12% increase from the previous year.
- Hired in alignment with business goals, resulting in increased productivity.
- Implemented customer-centric strategies to enhance client experience resulting in increased spending power.
- Hired and promoted Assistant Manager to Store Manager in South Central region within 11 months.
- Implemented clienteling logs to track team members' consignments and appointment schedules, enhancing the overall customer experience.
- Received Most Influential Manager of 2017 for building strong community and boutique relationships.
- Participated in the DARE LVMH program, contributing to a successful team effort aimed at enhancing internal development and succession within the group.
- Provided mentoring and coaching to Managers from across the organization, including a Manager from Mexico who was promoted to a larger volume boutique. Shared best practices and leadership skills to effectively manage a flagship location.
GENERAL MANAGER
IRO
Bal Harbour, Florida
03.2016 - 12.2016
- Opened first boutique in South Florida.
- Hired, onboarded, and trained entire team.
- Implemented sales promotions, customer engagement initiatives, and grassroots marketing strategies to boost daily sales.
- Collaborating with Bal Harbour's marketing team to enhance brand visibility among local traffic.
- Guided clients to the boutique and styled models in IRO during weekends.
GENERAL MANAGER
MICHAEL KORS
Aventura, Florida
08.2015 - 03.2016
- Restructured business to attract and recruit strong potential candidates using various methods.
- Developed an IDP for management team, fostering accountability and enabling future succession planning.
- Lead bi-monthly management meetings to explore and enhance strategies implemented for generating positive outcomes across departments.
General Manager
Michael Kors
Sunrise, FL
09.2012 - 08.2015
- Managed a $25 million sales portfolio and supervised 14 managers and 103 core associates in South Florida.
- Achieved FY15 comp and KPI goals, surpassed FY14 sales plan and achieved 27% in compensation, exceeded FY13 sales plan by achieving 33% in compensation.
- Established and set new selling module and expectations to rectify 6% FY13 end plan deficit.
- Utilize company sales reports daily for coordinating business expansion and merchandising strategies.
- Engaged in weekly corporate visual/allocating calls to effectively communicate and execute presentation and product concerns, driving measurable results.
- Designed and implemented sales incentives, a clienteling program, and product knowledge specialists to enhance daily sales performance.
- Recruited and advanced management candidates, sales, and support within FL district
- Conducted weekly management meetings to enhance departmental performance in customer service, systems, visual merchandising, and team development/HR.
- Exceeded company goal by 260% by effectively managing and reducing inventory shrink.
SENIOR AREA MANAGER
INTERMIX
Manhattan, New York
04.2011 - 08.2012
- Oversaw daily operations and sales totaling $33 million across multiple locations, including NYC, Manhasset, Hampton's, and Connecticut.
- Served as liaison between stores and corporate office, facilitating communication of product issues/needs.
- Led weekly conference calls to discuss business highlights, workable action plans, policies, and procedures.
- Responsible for problem-solving and restructuring teams in underperforming stores; recommended and implemented necessary changes in staffing at both management and sales levels.
- Established and set new goals/expectations for leadership and customer service, enhancing profitability and overall brand presence.
STORE MANAGER
INTERMIX
Manhattan, New York
09.2009 - 04.2011
- Grew sales revenue by 25% within the first year, followed by a 15% growth in revenue in the second year.
- Developed innovative sales events and incentives to enhance recognition and promote a customer-focused approach
- Enhanced store inventory control resulting in less than 1% shrinkage.
- Decreased payroll and implemented systems to control operating expense
STORE MANAGER
INTERMIX
Manhattan, New York
11.2007 - 09.2009
- Restructured business top to bottom, attracting and recruiting strong potential candidates.
- Set standards for management and sales ethics, serving as a role model. Developed succession plans for managers and sales associates to increase potential for growth into new opportunities.
- Achieved a significant increase in business from -18% to 0% within the initial year
Education
B.S. SCIENCE AND ELEMENTARY EDUCATION, CONCENTRATION IN THE ARTS -
UNIVERSITY OF ARIZONA
05.2003
Skills
- Proficiency in KWI, Microsoft office, Retail Pro, BeanStore, Stealth, Datascan, Reymark, Excel, power point
Accomplishments
- Most influential Manager in North America award
Timeline
RETAIL DIRECTOR, EAST COAST USA & CANADA
DIPTYQUE Paris
01.2023 - Current
RETAIL SALES MANAGER, EAST COAST USA & CANADA
DIPTYQUE Paris
06.2021 - 01.2023
STORE DIRECTOR
St. John Knits
06.2020 - 06.2021
STORE DIRECTOR
Fendi
11.2018 - 03.2020
STORE DIRECTOR
Fendi
01.2017 - 11.2018
GENERAL MANAGER
IRO
03.2016 - 12.2016
GENERAL MANAGER
MICHAEL KORS
08.2015 - 03.2016
General Manager
Michael Kors
09.2012 - 08.2015
SENIOR AREA MANAGER
INTERMIX
04.2011 - 08.2012
STORE MANAGER
INTERMIX
09.2009 - 04.2011
STORE MANAGER
INTERMIX
11.2007 - 09.2009
B.S. SCIENCE AND ELEMENTARY EDUCATION, CONCENTRATION IN THE ARTS -
UNIVERSITY OF ARIZONA
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