Lauren Livecareer
Huntington Beach,CA
Summary
Product Marketing Manager with 8+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
5
5
years of professional experience
Work History
Product Marketing Manager
Avocado Green Brands
Los Angeles, CA
05.2020 - 10.2022
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Optimized segment space automation growth by leading marketing strategy and content creation.
- Oversaw product development, marketing and launches.
Marketing Manager
Max Mara
Orange County, CA
02.2018 - 04.2020
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Education
Bachelor of Science - Communications
University of San Francisco
05.2017
Skills
- Customer Relationship Management
- Continuous Improvement Process
- Product Development and Launch
- Training and Development
- Planning and Coordination
- Excellent Communication
Contact
Huntington Beach, CA 92646
Education
San Francisco, CA
Timeline
Product Marketing Manager
Avocado Green Brands
05.2020 - 10.2022
Marketing Manager
Max Mara
02.2018 - 04.2020
Bachelor of Science - Communications
University of San Francisco
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