Lauren Long
Baltimore,MD
Summary
Effective Marketing Communications Professional handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms. Proven leader in strategic communication and project management, excelling in roles at Johns Hopkins University. Leveraged interpersonal skills and crisis management expertise to enhance customer engagement and streamline operations. Achieved significant improvements in team productivity and event execution, showcasing a commitment to excellence and a knack for fostering collaborative environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Communications and Marketing Coordinator
Johns Hopkins University
09.2022 - Current
- Entered data, generated reports, and produced tracking documents.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Gathered and organized materials to support operations.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
- Resolved conflicts swiftly among team members through effective mediation techniques, fostering an amicable working environment conducive to collaboration.
- Spearheaded volunteer programs that positively impacted local communities while showcasing the company''s commitment to social responsibility.
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
- Coordinated volunteer staff, effectively managing resources to meet event requirements within budget constraints.
- Assisted in content creation for event-related communications, helping maintain brand consistency across channels.
- Provided on-site support during events, addressing any issues promptly to ensure a seamless experience for attendees.
- Collaborated with cross-functional teams to develop cohesive marketing messages and visual assets for each event.
- Trained and supervised event staff to complete tasks on time.
- Developed creative themes for events and created related activities to engage attendees.
- Enhanced brand visibility by developing and implementing strategic marketing campaigns.
- Oversaw event planning activities, ensuring flawless execution of trade shows, conferences, and corporate functions.
SEAM Student Support and Outreach Specialist
Johns Hopkins University
03.2022 - Current
- Networked across Hopkins campuses to build new connections and make initial contacts with prospects.
- Recorded, transcribed and maintained confidential client information into applicant tracking system and database.
- Improved overall client satisfaction with timely follow-ups, diligent communication, and attentive problem-solving skills.
- Delivered presentations to interested groups and answered wide-ranging questions about available offerings.
- Enhanced cultural competence within the organization through staff training sessions focused on diversity awareness and inclusivity practices.
- Maintained positive relationships with student consumers and regularly reached out to offer assistance to individuals.
- Managed a caseload of clients, providing personalized support and guidance throughout their journey to access vital resources.
- Built trust with clients by consistently following up on progress and offering additional support when needed, fostering long-lasting relationships.
- Facilitated workshops, trainings, and presentations to educate community members on available resources and services.
- Increased community engagement by implementing targeted outreach strategies and regularly participating in relevant events.
- Represented organization at industry conferences by manning booths and giving polished presentations.
- Developed successful partnerships with local organizations for mutually beneficial collaboration and resource sharing.
Communications and Program Assistant
My Sisters Pathway to Healing Support Group
11.2019 - 03.2022
- Assisted with planning and coordinating day-to-day and special program activities.
- Established rapport with clients through exceptional customer service practices, fostering ongoing relationships built on trust and respect.
- Provided administrative support to department leadership, streamlining daily operations through efficient task prioritization and delegation skills.
- Prepared clearly written and formatted documents and reports.
- Drafted agendas, recorded minutes, and generated documents to facilitate meetings.
- Coordinated event logistics, including venue selection, catering arrangements, and attendee registration processes.
Vice President and Mentorship Coordinator
Queen In You
07.2018 - 05.2020
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Managed blog content calendar, ensuring consistent publication schedule and relevant topics.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Planned and executed internal and external marketing events.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Answered general marketing department inquiries by email, phone, and mail.
Event Assistant and Coordinator
Friendly Loving Opportunities
02.2019 - 02.2020
- Managed event set-up and tear-down, ensuring timely completion of tasks for seamless transitions.
- Participated in pre-event planning meetings, providing input on event themes and strategies for success.
- Provided exceptional customer service to attendees, responding to inquiries or resolving issues professionally.
- Assisted in organizing successful events by collaborating with vendors and suppliers.
- Improved communication between team members with clear instructions, resulting in more efficient task execution during events.
- Improved future events by evaluating successes and failures of previous private and corporate gatherings.
- Coordinated pre- and post-event planning with team of 40 mentors serving 200+ students and families.
- Maximized brand exposure at events through careful placement of promotional materials and signage throughout venues.
Education
Master of Science - Strategic Communications
University of Maryland
Adelphi, MD05.2025
Bachelor of Science - Education
Coppin State University
Baltimore, MD05.2021
Skills
- Customer Engagement
- Crisis Communication Strategy
- Crisis Management
- Social Media Campaigns
- Internal Communications
- Interpersonal Skills
- Project Management
- Strategic Thinking and Communicating
Certification
- Executive Business Communication, Johns Hopkins Carey Business School - May 2024
- Manager Development, Johns Hopkins University
- Supervisor Development, Johns Hopkins University
Timeline
Communications and Marketing Coordinator
Johns Hopkins University
09.2022 - Current
SEAM Student Support and Outreach Specialist
Johns Hopkins University
03.2022 - Current
Communications and Program Assistant
My Sisters Pathway to Healing Support Group
11.2019 - 03.2022
Event Assistant and Coordinator
Friendly Loving Opportunities
02.2019 - 02.2020
Vice President and Mentorship Coordinator
Queen In You
07.2018 - 05.2020
Master of Science - Strategic Communications
University of Maryland
Bachelor of Science - Education
Coppin State University