Lauren Lyons
Denver,USA
Summary
I am a driven professional with demonstrated knowledge and passion for the wine and spirits industry. I have significant experience developing competitive pricing and programming, distributor management, presentation skills and brand/relationship building.
Overview
18
18
years of professional experience
1
1
Certification
Work History
VP of Sales Colorado
Casamigos Spirits Company
04.2016 - 07.2024
- Management of distributor partner to obtain quarterly and yearly strategies to reach sales and distribution goals
- Management and allocation of local budgets and LMF to drive business and grow brand priorities
- Relationship building with On and Off premise accounts as well as distributor partners RNDC, SGWS and BBG
- Local brand building, taking our national programs and executing them on a local level
- Design of creative and effective programs for our distributor teams to support brand goals and objectives
- Increased sales volume and expanded product line to existing and new accounts
- Regular collaboration with both the marketing team and national accounts teams to plan, promote and execute large scale national events
Marketing Manager
Republic National Distributing Company
01.2007 - 03.2016
- Negotiation and management of high-value marketing contracts - Copper Mountain, Winter Park, Live Music Venues, Derby Day, Concert for Kids, Denver Top Taco and more
- Work with suppliers to execute marketing goals/objectives state wide, including management of budgets and marketing/sales priorities
- Plan, promote and execute all RNDC sponsored events
- Redesigned entire field marketing strategy and developed RNDC Colorado Scene Manger app, greatly increasing efficiency of managing/booking promotions, events and all field marketing efforts
- Built and maintained a strong network of internal and external working relationships
- Member of the RNDC Colorado Women’s Leadership group
Education
BA in Marketing and Business -
University of Colorado/Denver
Denver, Colorado08.2003
Skills
- Skilled Contract Negotiator
- Experiential Event Development, Design and Execution
- Excellent Team Builder
- Pricing and Programming
- Highly Outgoing Personality
- Software and App Development
- Proficient in MS Office and Diver
Achievements
Top performer 8 years in a row, consistently in top 5 states for volume and percent growth
Certification
WSWA - Level 1, 2 & 3
Personal Projects
Aloha Lake Social Committee, 01/2020, Present, Chair of neighborhood social committee and all social events
Hobbies and Interests
- Entertaining
- Traveling
- Gardening
- Cooking
- Skiing
- Hiking
Timeline
VP of Sales Colorado
Casamigos Spirits Company
04.2016 - 07.2024
Marketing Manager
Republic National Distributing Company
01.2007 - 03.2016
BA in Marketing and Business -
University of Colorado/Denver
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