Summary
Overview
Work History
Education
Core Skills And Certifications
Timeline
Generic

Lauren Maiden

Atlanta,GA

Summary

Dedicated [Desired Position] with 8 years of experience in digital content management, campaign execution, and CRM optimization. Known for leading cross-functional teams to deliver impactful, data-driven campaigns that enhance brand visibility, improve market reach and retention, and return business success.

Strong expertise in email marketing, website design, digital strategy, automation tools, and client engagement.

Overview

6
6
years of professional experience

Work History

Digital Marketing Project Manager

The Coca-Cola Company
01.2024 - Current
  • Develop and execute high-impact digital marketing campaigns across key industry channels (hospitality, healthcare, retail, travel, amusement parks, food & on-premise)
  • Spearhead customer marketing initiatives using digital assets (email, banners, SMS, social media, landing pages) to drive growth
  • Collaborate with IT & DevOps to design an automated campaign request intake system, streamlining project workflows
  • Lead transition of 225,000+ clients to a new CRM platform, ensuring seamless migration and adoption
  • Partner with legal and compliance teams to ensure all marketing materials align with regulatory standards
  • Created a Service Level Agreement (SLA) to enhance client communication and campaign execution standards
  • Led cross-functional design teams to develop a comprehensive marketing and branding toolkit, incorporating recruitment and onboarding collateral for national clients to support channel marketing goals, improve product penetration, and drive revenue growth.

Email Marketing Coordinator

The Coca-Cola Company
01.2022 - 01.2024
  • Designed and deployed national and regional email marketing campaigns targeting various audience segments via Salesforce, Hubspot, and Marketo
  • Implemented automated email journeys, improving customer re-engagement rates by 40%
  • Led multivariate and A/B testing, increasing email open rates by 8.5%
  • Managed campaign assets, including landing pages, call-to-action design, and HTML email coding
  • Collaborated with analytics teams to create data-driven reports and improve marketing playbooks
  • Boosted sales for Minute Maid® Aguas Frescas by 79%, generating $244.8K in revenue

Project Marketing Coordinator

Edwards Performance Solutions
01.2019 - 01.2022
  • Managed social media content creation, digital ad campaigns, and event promotions
  • Developed SEO-optimized website content, increasing organic search traffic
  • Assisted in video production and editing for digital training and promotional materials
  • Conducted market research to improve digital advertising strategies and client outreach
  • Developed webpages and conducted web design via Word Press

Education

Bachelor of Science - Mass Communication, Journalism & Public Relations

Towson University
Baltimore, MD

Core Skills And Certifications

  • Marketing & CRM Platforms: Adobe Marketo, HubSpot, Salesforce Marketing Cloud, Hootsuite, Adobe Marketing Cloud
  • Project Management: Azure DevOps, Monday.com, JIRA Software, Design & Development: Adobe Creative Suite, WordPress, Bootstrap
  • Analytics & Reporting: Google Analytics Academy Certified, A/B Testing, UTM Tracking,
  • Campaign Management: Automated Trigger Emails, Personalization, Retargeting


Timeline

Digital Marketing Project Manager

The Coca-Cola Company
01.2024 - Current

Email Marketing Coordinator

The Coca-Cola Company
01.2022 - 01.2024

Project Marketing Coordinator

Edwards Performance Solutions
01.2019 - 01.2022

Bachelor of Science - Mass Communication, Journalism & Public Relations

Towson University

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Lauren Maiden