Lauren Mak
Mckinney,TX
Summary
Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Overview
21
21
years of professional experience
Work History
Digital Content Creator
Self Employed Web
Dallas, TX
01.2018 - Current
- Created engaging digital content that resonated with target audiences, enhancing brand visibility and loyalty.
- Developed comprehensive content strategies aligned with business objectives, driving increased online engagement and conversions.
- Managed social media platforms to cultivate community interactions and strengthen brand presence across channels.
- Collaborated with marketing teams to produce high-quality promotional materials that effectively communicated product offerings.
Regional Sales Manager
Circcell Skincare
Dallas, TX
01.2016 - 01.2018
- Drove regional sales performance by developing strategic initiatives that aligned with company goals and market demands.
- Cultivated strong relationships with key stakeholders, enhancing customer engagement and fostering long-term partnerships.
- Led cross-functional teams to implement effective business plans, significantly improving market share across territories.
- Analyzed market trends and competitor activities to adapt sales strategies for optimal revenue generation.
- Directed training programs for sales personnel, elevating their product knowledge and customer interaction skills.
- Collaborated with marketing to launch promotional campaigns that increased brand awareness and customer acquisition.
- Executed territory management strategies that maximized resource allocation and drove sustainable growth in sales performance.
- Orchestrated high-impact presentations for clients, effectively communicating product benefits and aligning solutions with their needs.
- Developed comprehensive reporting systems to monitor sales progress, enabling data-driven decision-making for continuous improvement.
- Established clear sales objectives, motivating the team to consistently achieve or exceed targets set forth.
- Exceeded quarterly and annual sales goals consistently by closely monitoring team performance and adjusting strategies accordingly.
- Forecasted annual, quarterly, and monthly sales goals.
Account Executive
Valeant Pharmaceuticals
Dallas, TX
01.2011 - 12.2016
- National Top Producer
- Accounts in Nordstrom, Sephora and Ulta
- B2B
- Cold calling, presenting line to dermatologists, plastic surgeons, medical spas and retail
- Maintain CRM database
- **Conducted regular account reviews with clients to assess satisfaction and identify growth opportunities.**
- **Facilitated compliance training sessions on industry regulations, ensuring adherence to company policies and standards.**
- **Coordinated with supply chain teams to streamline product availability, enhancing customer satisfaction and retention.**
- **Implemented feedback loops with healthcare professionals, refining service offerings based on client insights and needs.**
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Market Coordinator
Cosmedicine Skincare
01.2009 - 01.2011
- National Top Producer 2009,2010
- Accounts in SEPHORA & ULTA
- Build and Maintain Strong Relationships with all SEPHORA Store Teams and Brand Teams
- Meet SEPHORA Brand expectations
- Partnering with managers and building brand recognition
- Event planning and executing for both accounts
- Train cast and consultants on current products and new products
- Oversee business development and retail growth territory
- Motivates store owners and beauty consultants to reach goal
- Strengthen and build existing relationship with account base
- Communicates regularly with stores to develop sales and resolve issues
- Coordinates stores in execution of promotions and product launches
- Built brand recognition within SEPHORA and local territory through exceptional training and eventing
- Assists accounts with inventory management
- Implement sell-thru strategy including event coordination and involvement
- Monitor, Analyze and Forecast sales of existing and future doors
Account Executive
CARGO Cosmetics
Dallas, TX
02.2005 - 01.2009
- National Top Producer for 2006/2007/2008
- Account with SEPHORA and ULTA
- B2B
- Build and Maintain Strong Relationships with all SEPHORA Store Teams and Brand Teams
- Meet SEPHORA Brand expectations
- Oversee business development and retail growth territory
- Motivates store owners and beauty consultants to reach goal
- Strengthen and build existing relationship with account base
- Communicates regularly with stores to develop sales and resolve issues
- Assists accounts with inventory management
- Implement sell-thru strategy including event coordination and involvement
- Monitor, Analyze and Forecast sales of existing and future doors
- Instruct personnel on quality control and counter cleanliness
- Accountable for sales budget and productivity
- Maintain and update counter image according to CARGO standards
- **Executed targeted outreach campaigns to potential clients, expanding the customer base and driving revenue growth.**
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- ### Missing Responsibilities for Account Executive at Valeant Pharmaceuticals
- **Maintained up-to-date knowledge of competitive products and market trends, adapting sales tactics accordingly for success.**
General Manager
Ralph Lauren
01.2005
- Managed two locations
- 15 million in annual volume
- #1 in District in Company UPT,ADT
- #1 in District in Company managing payroll and percent to plan
- 100+ employees
- Managed all payroll and administration for business
- Directly responsible for managing the business development, sales forecasting, marketing, pricing for stores.
- Develop managers in leadership management skills to teach and teach and coach supervisors and associates to minimize turnover.
- Supervise, motivate and teach 6 direct supervisors to ensure customer satisfaction, maximize productivity and profitability
- Responsible for recruitment, selection, training and supervision of store staff to maximize sales and profit performance
- Develop and motivate all associates to achieve higher levels of performance
- Provide guidance and counsel to leaders and employees with regard to programs, policies and procedures
- Responsible for identifying local customer market demands and working with the store and district teams to make adjustments to assortment and merchandising strategy to meet local customer needs Tracking information and Statistics of the Market
- Accountable for the day-to-day operation of the store which includes but is not limited to, receiving, stocking/displaying merchandise; coordination of staff and workload; inventory, cash handling, documentation, deposits, daily receipts; compiling reports; managing payroll; loss prevention; and compiling and enforcing all company policies, procedures and processes
Secretary
Rhonda Hunter/ Brenda Hull Thompson Law Firm
01.1994
Education
Associate Degree Business And Merchandising - Business And Merchandising
Wade College
Dallas, TexasSkills
- Top Producer for North America
- Developing and Promotion of Sales Team
- Sales and Training Executive
- Leadership and team building
- Problem resolution
- Operations management
- Exceptional interpersonal communication
HONORS AND ACHIEVEMENTS
Dean’s List, President of Fashion Club, Volunteer DIFFA 1996-2007, GPA 3.8
Timeline
Digital Content Creator
Self Employed Web
01.2018 - Current
Regional Sales Manager
Circcell Skincare
01.2016 - 01.2018
Account Executive
Valeant Pharmaceuticals
01.2011 - 12.2016
Market Coordinator
Cosmedicine Skincare
01.2009 - 01.2011
Account Executive
CARGO Cosmetics
02.2005 - 01.2009
General Manager
Ralph Lauren
01.2005
Secretary
Rhonda Hunter/ Brenda Hull Thompson Law Firm
01.1994
Associate Degree Business And Merchandising - Business And Merchandising
Wade College