Summary
Overview
Work History
Education
Skills
Timeline
Professional Highlights
Personal Information
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LAUREN MANDEL

Summary

Strategic Events Leader | Brand Experience | Client Engagement | Revenue Growth | Cross-Channel Execution
Dynamic and results-driven Director of Events with a proven track record of producing high-impact experiences across corporate, nonprofit, and luxury sectors. Expert in end-to-end event strategy, production, and execution—driving brand visibility, client satisfaction, and multimillion-dollar revenue growth. Skilled at translating brand vision into immersive in-person and digital experiences across fundraising galas, corporate receptions, and high-profile celebrations.
Adept at leading cross-functional teams, cultivating strategic partnerships, and managing complex logistics with precision and creativity. Recognized for enhancing consumer engagement, optimizing operations, and building long-term client relationships that expand business reach and prestige.

Overview

30
30
years of professional experience

Work History

Director of Events and Rentals

630SECOND
09.2023 - Current
  • Restored revenue to pre-2017 levels with a 105% increase by revamping the client base, targeting high-value segments, and implementing long-term growth strategies. Key clients include the UN Embassy & Consulates, NYU Langone, local unions, and NYCHA.
  • Directed diverse, high-profile events—including international fundraisers, executive meetings, retirement celebrations, and VIP receptions—for a global client base, enhancing brand visibility and delivering exceptional guest experiences.
  • words of praise from ab
  • Developed and leveraged strategic vendor relationships to enhance operational efficiency, cut expenses, and drive higher event profitability
  • Cultivated industry relationships that expanded the client base and elevated brand prestige
  • Led end-to-end development of comprehensive marketing strategies—including print and digital brochures, a full website redesign, targeted email campaigns, and the launch of a new Instagram presence—resulting in a X% increase in leads, X% boost in web traffic, and rapid social media growth from 0 to X followers with a Y% engagement rate
  • Recruited and trained janitorial and event support staff, building a high-performing team that enhanced operations, streamlined logistics, and boosted referral business

Business Management Consultant

LJQ Consultants
01.2013 - 01.2021
  • Hired to collaborate with leading fashion labels including Windsor Stores, Landau Jewelry and Carol Dauplaise Ltd. to develop trend-driven apparel and accessory assortments aligned with seasonal forecasts and each brand's unique identity.
  • Drove multi-channel growth at Windsor Stores, turning Accessories/Footwear revenue from -24.6% to +10% through strategic merchandising, digital campaigns, and retail partner alignment—elevating brand prestige across all categories.
  • "Lauren provided a much clearer vision into our business. She literally had to teach our buyers how to rethink the business “and modify their buying behavior. I give Lauren Mandel my highest recommendation.” – Ike Zekaria, Windsor Stores
  • Crafted corporate sales strategies, formulated operational plans, architected retail sales report, and directed the development of new categories.
  • Managed P&L for companies, generating in excess of $15 million in annual revenue.
  • Led cross-functional teams to identify operational inefficiencies and drive process improvements.
  • Developed strategic plans to enhance operational performance across various departments.


Chief Executive Officer (CEO)

Sorrelli Inc.
01.2013 - 01.2014
  • Recruited to leverage extensive industry knowledge in order to maximize profits.
  • Directed staff of 7 while improving national distribution, regional penetration, and Chinese factory production — a wholly-owned subsidiary.
  • Optimized operations, production, and financial performance.
  • Skillfully managed all product development, marketing, retail, and wholesale accounts for this vertical business with multi-channel distribution.
  • Increased profits 50% within a year of restructuring business line.
  • Designed new organizational chart to support growth.
  • Grew revenue 28% — bringing it to $10 million+ across the e-commerce site, proprietary boutiques, independent retailers, specialty discounters, and department stores.
  • Boosted e-commerce sales by 30%+. Opened 2 new brick-and-mortar boutiques — bringing the total to 3 — as well as a showroom in the Dallas market — the second one to support new regional expansion.
  • “Lauren proved herself to be a visionary and an analytical growth strategist. Lauren is a result-driven leader and won the respect of her team. She organized Sorrelli to succeed. Lauren is particularly strong in sales and had a specialty with large corporate customers such as Bloomingdale's and TJ Maxx.” – Lisa Oswald, Founder, Sorrelli Inc.

Founder / Sole Proprietor

twoeyes
01.2004 - 01.2012
  • Supervised a cross-functional team of 7 members while delivering fashion-forward eyewear to department/specialty stores, omni-channel retailers, and TV outlets such as Home Shopping Network (HSN).
  • Designed top-selling products and high-impact marketing/PR campaigns.
  • Managed company's P&L and oversaw financing.
  • Achieved $7 million in annual revenue and forged a highly lucrative partnership with Glance Eyewear.
  • Generated grassroots consumer demand by effectively promoting the brand and accelerating distribution through increased retailer acceptance.

Group President, Napier Jewelry, Nine West Jewelry, Victoria & Company

Nine West Holding (Formerly The Jones Group and Napier)
01.1996 - 01.2003
  • Directed and significantly improved sales, product development, marketing, and inventory management divisions.
  • Controlled $100 million P&L for company's largest division while optimizing gross wholesale revenue across domestic and international markets.
  • Managed highly productive staff of 8 while reporting directly to CEO.
  • Initially hired as a consultant.
  • Transformed Napier into an industry leader after turning around this distressed costume jewelry company.
  • Increased annual revenue to more than double from $30 million to $70 million.
  • Successfully orchestrated Napier's sale to Victoria & Co. — then immediately purchased by The Jones Group.
  • “I worked closely with Lauren through the intensity of a turnaround of an under-performing company, which proved to be stellar and resulted in a successful outcome for all. Her leadership and enthusiasm was spectacular. Having worked with many senior executives I believe she is in the top echelon in terms of intelligence, drive, and charm.” – John G. Haggerty, CEO, Argus Management Corp.

Education

Bachelor of Arts - Fashion Buying, and Merchandising

Fashion Institute of Technology (FIT)
New York, NY

Color Stone Certification - undefined

Gemological Institute of America (GIA)
New York, NY

Skills

  • Revenue enhancement
  • Consumer research expertise
  • Product category strategy
  • Expert in talent acquisition
  • Strategic organizational planning
  • Entrepreneurial project development
  • Strategic brand positioning
  • Online sales strategy
  • Visual merchandising strategies
  • Market trend analysis
  • Pricing and brand messaging
  • Inventory management

Timeline

Director of Events and Rentals

630SECOND
09.2023 - Current

Business Management Consultant

LJQ Consultants
01.2013 - 01.2021

Chief Executive Officer (CEO)

Sorrelli Inc.
01.2013 - 01.2014

Founder / Sole Proprietor

twoeyes
01.2004 - 01.2012

Group President, Napier Jewelry, Nine West Jewelry, Victoria & Company

Nine West Holding (Formerly The Jones Group and Napier)
01.1996 - 01.2003

Color Stone Certification - undefined

Gemological Institute of America (GIA)

Bachelor of Arts - Fashion Buying, and Merchandising

Fashion Institute of Technology (FIT)

Professional Highlights

  • Transformed Windsor Stores’ Accessories/Footwear Division from -24.6% to +10% by leading strategic merchandising initiatives and coaching an 8-member team to outperform sales targets.
  • Increased profits by 50% as CEO of Sorrelli, restructuring operations and expanding national distribution while managing a team of 7.
  • Founded and scaled Twoeyes, a fashion-forward eyewear brand, to $7M in annual revenue through innovative design, operational leadership, and cross-functional team management.
  • Repositioned Napier Jewelry as an industry leader at Nine West Holding by directing sales, marketing, product development, and inventory across multiple jewelry brands.
  • Drove 38% year-over-year revenue growth for Made from Coins through targeted sales strategies and market positioning.

Personal Information

Title: Visionary Fashion Executive

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