Lauren Manteiga
Bonita Springs,FL
Summary
Senior-level digital marketing professional with a proven record of driving growth, and delivering measurable ROI through strategic planning & execution of innovative marketing campaigns.
Overview
10
10
years of professional experience
Work History
Senior Account Strategist
Brainlabs
01.2022 - Current
- Established strong relationships with enterprise clients, fostering trust and loyalty while addressing their evolving business needs.
- Maximized ROI for clients by conducting thorough analyses of campaign performance data and providing actionable insights and recommendations.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively targeted key demographics.
- Streamlined internal processes for greater efficiency in managing complex accounts and reducing turnaround time for clients.
- Improved team collaboration and project management skills by utilizing agile methodologies and tools such as Monday.com and Slack.
- Mentored junior strategists, sharing industry knowledge and best practices to foster team collaboration and professional development.
- Ensured seamless onboarding of new clients by developing and implementing customized account setup processes tailored to individual client needs.
Client Strategy Manager
ChannelAdvisor
08.2021 - 12.2021
- Developed and maintained client relationship with agency's top enterprise account, Ulta Beauty. Participated in client meetings providing updates on account performance.
- Enhanced client satisfaction by resolving disputes promptly, maintaining open lines of communication (utilized Monday.com), and ensuring high-quality service delivery.
- Managed bid and budget allocation ensuring optimal spend and hitting ROAS goals. Enhanced return on investment, conducting thorough analysis of campaign performance data.
- Oversaw successful implementation and delivery of promotional campaigns based on client's promotional calendar.
- Fostered partnerships with industry vendors (Google) enhancing company's reputation and creating new business opportunities.
Senior Manager, Paid Performance
Tambourine
03.2020 - 08.2021
- Managed portfolio of accounts for 10-15 independent hotels and agency's destination accounts, The Island of The Bahamas and St. Kitts ensuring optimal spend and results.
- Reduced cost per acquisition through continuous monitoring and adjustment of bids and budgets.
- Improved ad relevancy by implementing continuous testing for social advertising.
- Developed and executed comprehensive paid search strategies to achieve client objectives.
- Trained junior team members on paid search tactics, fostering professional growth and increasing departmental expertise.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
Paid Performance Manager
Tambourine
04.2019 - 03.2020
- Managed a portfolio of 15-25 accounts for independent hotels ensuring optimal spend and results.
- Increased ROAS through continuous campaign monitoring and adjustment of bids & budgets.
- Implemented paid search and social campaigns to achieve client objectives.
Search Engine Marketing Analyst
AutoNation
09.2016 - 04.2019
- Managed enterprise level paid search accounts for central and eastern regions' local dealerships ensuring optimal spend and results.
- Increased ROAS through continuous campaign monitoring and adjustment of bids & budgets.
- Developed detailed monthly reports showcasing campaign results, providing actionable insights for stakeholders.
- Reduced wasted spend through continuous monitoring of account performance metrics and making data-driven adjustments to campaigns.
E-Commerce Marketing Analyst
OperationROI
09.2014 - 09.2016
- Served as main point of contact for SMB e-commerce clients & managed paid campaigns across Google Ads, Bing, Amazon Marketplace, Facebook, and other CSEs to increase ROI.
- clients for a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Collaborated with sales team to identify potential upsell opportunities and expand client base specifically for Amazon Marketplace.
Education
BSBA - Hospitality & Tourism Management
Appalachian State University
Boone, NC08.2013
Bachelor of Arts - Psychology
University of Central Florida
Orlando, FL12.2007
Skills
- Leadership & Team Management
- Project & Client Management
- Forecasting & Planning
- Strategic & Creative Thinking
- Performance Data Analysis
- PPC Management & Optimization for Enterprises
- Bid & Budget Management
- A/B Testing
- Tracking & Reporting
- Proficient in Excel, Google Sheets, GA4 & SA 360
- Proactive Communication
- Fluent in Spanish
Languages
Spanish
Full Professional
Timeline
Senior Account Strategist
Brainlabs
01.2022 - Current
Client Strategy Manager
ChannelAdvisor
08.2021 - 12.2021
Senior Manager, Paid Performance
Tambourine
03.2020 - 08.2021
Paid Performance Manager
Tambourine
04.2019 - 03.2020
Search Engine Marketing Analyst
AutoNation
09.2016 - 04.2019
E-Commerce Marketing Analyst
OperationROI
09.2014 - 09.2016
BSBA - Hospitality & Tourism Management
Appalachian State University
Bachelor of Arts - Psychology
University of Central Florida
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