Summary
Overview
Work History
Education
Skills
Timeline
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Lauren Mashburn

Lauren Mashburn

Birmingham,AL

Summary

Adaptable professional with proven ability to quickly learn and apply new knowledge in dynamic environments. Expertise in leading business development initiatives and driving organizational growth. Committed to continuous learning and effectively managing change. Seeking a flexible role in a results-oriented organization that values dedication and proactive problem-solving.

Overview

27
27
years of professional experience

Work History

Marketing & Communication Executive -

Davis Architects
Birmingham, AL
09.2023 - 01.2025
  • Coordinated company-wide events and planned executive travel itineraries, ensuring seamless logistics.
  • Polished and enhanced publications and proposals in print and digital formats with meticulous attention to detail.
  • Cultivated strong relationships with clients and vendors to elevate company reputation through weekly networking events.
  • Oversaw office administrative functions, including database management, invoicing, and accounts receivable.
  • Met deadlines consistently with high-quality work in line with demanding expectations and objectives.

Sales Manager/Jewelry Stylist/Owner -

LillyBella Jewelry
Birmingham, AL
08.2014 - 06.2022
  • Utilized skills in vision execution to create a profitable wholesale jewelry business, adapting to current trends while maintaining competitive pricing.
  • Created innovative ideas for photo shoots that effectively highlighted jewelry. Executed photography sessions and uploaded images to website to increase engagement.
  • Collaborated with customers to design visual displays enhancing promotion of LillyBella jewelry in stores and on social media platforms.
  • Oversaw comprehensive operations integrating sales, product development, social media, marketing, customer service, and finance.
  • Enhanced customer base by cultivating wholesale clients throughout Southeast, successfully converting 80% of cold calls into new business.

Outside Sales -

Midstate Advertising & Signs
Birmingham, AL
10.2009 - 06.2012
  • Spearheaded territory expansion into Birmingham market to drive revenue growth.
  • Engaged customers through effective verbal communication to identify needs and requirements.
  • Negotiated contracts with clients, closing deals expediently.
  • Cultivated and maintained client relationships to promote repeat business.
  • Ensured compliance with all relevant laws and regulations governing sales practices.
  • Conducted follow-ups post-sale to address customer satisfaction and resolve issues.

Director of Education Administration

Alabama Independant Insurance Agents, Inc.
Birmingham, AL
05.1998 - 03.2002
  • Oversaw approximately 60 meetings annually, negotiating hotel blocks and arranging travel for speakers and attendees.
  • Negotiated vendor contracts for supplies and services to enhance event success.
  • Maintained accurate records of student performance and attendance, ensuring regulatory compliance.
  • Managed advanced event registration and day-of check-in, accommodating high guest volumes.
  • Monitored post-event evaluations to identify improvement areas for future events.

Education

Bachelor of Science - Communications

University of South Alabama
Mobile, AL
12-1994

Skills

  • Sales strategy development
  • Visual merchandising
  • Customer relationship management
  • Photography
  • Creative problem solving
  • Brand building
  • Corporate communication
  • Client engagement and networking
  • Mind for marketing
  • Target audience identification
  • Relationship builder
  • Time management

Timeline

Marketing & Communication Executive -

Davis Architects
09.2023 - 01.2025

Sales Manager/Jewelry Stylist/Owner -

LillyBella Jewelry
08.2014 - 06.2022

Outside Sales -

Midstate Advertising & Signs
10.2009 - 06.2012

Director of Education Administration

Alabama Independant Insurance Agents, Inc.
05.1998 - 03.2002

Bachelor of Science - Communications

University of South Alabama

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