Lauren Mayes
Bowling Green,KY
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
11
11
years of professional experience
Work History
Senior Brand Manager
Lifeguard Press
09.2016 - Current
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Oversees 3 main releases per year, with over hundreds of products across multiple brands
- Established QC process
- Manage and oversee creative projects to drive quality, accuracy and deadline management.
- Consult with multiple teams to enhance products based on customer interest data.
- Analyze customer feedback and market trends to make informed decisions about product and brand messaging.
- Identify opportunities for new products and improvements to existing products to increase sales
- Created product roadmaps to help guide product development processes and align with overall business goals
- Conduct market research to understand customer needs and identify potential opportunities
- Cultivate relationships with key stakeholders, partners, vendors and industry influencers to create positive brand partnerships and continued growth.
- Research market trends to identify customer needs and preferences for strategic planning.
Office Manager
Portland Primary Care, HCA
06.2013 - 08.2016
- Leveraged patient feedback and performed continuous process improvements to streamline day-to-day business operations and patient satisfaction.
- Built highly-efficient administrative team through ongoing coaching and professional development opportunities.
- Developed policies and procedures for effective practice management.
- Managed 8 employees with various personalities and from different cultures for 2-physician practice.
- Assessed processes and procedures, complying with OSHA, and HIPAA regulations.
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
Education
Bachelor of Science - Public Relations
The University of Alabama
Tuscaloosa, ALBachelor of Science - Public Relations
Western Kentucky University
Bowling Green, KYSkills
- Partnership Monitoring
- Client Meetings
- Product Management and Branding
- Customer Preferences
- Retail Knowledge
- Category Growth
- Customer Needs Assessments
- Partnership Building
- Brand Strategy
- Event Coordination
Timeline
Senior Brand Manager
Lifeguard Press
09.2016 - Current
Office Manager
Portland Primary Care, HCA
06.2013 - 08.2016
Bachelor of Science - Public Relations
The University of Alabama
Bachelor of Science - Public Relations
Western Kentucky University
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