Lauren McCardell
Lafayette,LA
Overview
11
11
years of professional experience
Work History
Marketing Coordinator (Part Time)
NORTHWESTERN MUTUAL
10.2023 - Current
- Organize and manage current client services
- New business development
Client Services Manager
BGSF
10.2022 - 10.2023
- New business development
- Contract/interim consulting to meet client needs specializing in Accounting and Finance
- Develop, build relationships, manage and maintain new and existing accounts in Austin, TX, and surrounding areas
SMB Account Executive
GYMPASS
01.2022 - 10.2022
- Developed new accounts, processes and onboarding strategies
- Strengthened relationships and managed customer needs by employing a proactive, collaborative approach
- Learned about clients' businesses, identified client needs and shared information about and the benefits of the company's products and services
US Digital Partnerships Account Manager
GYMPASS
10.2020 - 01.2022
- Manage, retain and expand all digital partnerships on US platform including virtual live classes, personal trainers and on demand classes
- Create and run reports for US digital market to analyze data to ensure highest quality services to users
- Analyze global data to create streamline processes for all markets
Fitness Partnership Director
GYMPASS
09.2017 - 10.2020
- Build gyms’ online profile for aesthetics and optimal representation in order to drive member retention
- Client and customer satisfaction with industry knowledge expertise
Teacher/Educator
Primrose School of Upper Kirby - Houston, TX
08.2016 - 08.2017
Client Relations Director, Outside Sales
Epic Health Services – Houston, TX
01.2015 - 06.2016
- Market, develop business, and grow lines of service including private duty nursing, therapy, DME, enteral and incontinent supplies
- Hit quarterly goal in one month, Increased sales performance by 50%
- Exceed monthly budget daily in relationship building, customer service, marketing, recruiting, time management, organization and paperwork
Account Manager, Sales, Recruiter
Aerotek – Houston, TX
10.2013 - 01.2015
- Sought, secured and managed career opportunities for technical professionals throughout various industries with a focus on oil and gas in the Houston, TX area
- Managed Salesforce, conducted training, mentoring, analyses, meetings and presentations
- Analyzed markets/regions, attended networking events and increased social media presence
Education
Bachelor of Science - Athletic Training
University of Louisiana at Lafayette
05.2012
Skills
- MSO (Outlook, Excel, Access)
- CRM, Salesforce, Metabase, HubSpot, Tableau, Tempworks, Humanis
- Sales - Lead generation, account management, performance reporting, KPIs, cold/warm calls
- Marketing - Market analysis, forecasts, pipeline, networking, social media
- Management/Leadership - Presentations, training, mentoring, quality control
Timeline
Marketing Coordinator (Part Time)
NORTHWESTERN MUTUAL
10.2023 - Current
Client Services Manager
BGSF
10.2022 - 10.2023
SMB Account Executive
GYMPASS
01.2022 - 10.2022
US Digital Partnerships Account Manager
GYMPASS
10.2020 - 01.2022
Fitness Partnership Director
GYMPASS
09.2017 - 10.2020
Teacher/Educator
Primrose School of Upper Kirby - Houston, TX
08.2016 - 08.2017
Client Relations Director, Outside Sales
Epic Health Services – Houston, TX
01.2015 - 06.2016
Account Manager, Sales, Recruiter
Aerotek – Houston, TX
10.2013 - 01.2015
Bachelor of Science - Athletic Training
University of Louisiana at Lafayette