Lauren McGregor-Stewart
Austin
Summary
Innately creative with a trained eye for detail and a data-driven approach. Experienced in go-to-market and account-based marketing strategies for Fortune 500 clients, blending Big Four discipline with brand storytelling, analytics, and automation. Known by C-suite leaders for grit, a growth mindset and steady execution under pressure. Skilled in cross-functional alignment, AI and MarTech optimization, email and event marketing, and creating campaigns that drive visibility, engagement, and business impact.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Account Manager | Key Account Marketing
KPMG
01.2024 - Current
- Championed and built a centralized marketing asset library (location decks, SME decks, onboarding guides, event booklets, automated email sequences) that accelerated execution workflows and reduced onboarding time from one week to one day.
- Planned and executed 25+ high-impact events, including the Executive Women’s Retreat (100% RSVP and attendance), increasing client satisfaction by 25% based on VOC results.
- Built and managed monthly LinkedIn content calendars, driving consistent brand presence and enabling 100+ partners and directors to increase visibility and engagement; led social media strategy sessions and executive workshops to boost brand credibility.
- Launched a quarterly global newsletter and developed client-facing emails (KBYGs, invites, holiday campaigns) to strengthen client communication and internal brand alignment.
- Produced 100+ client-facing RFPs, pitch decks, and onboarding materials, ensuring brand accuracy and elevating executive-level marketing collateral under tight deadlines.
District Manager | Sales & Marketing
ADP
02.2023 - 01.2024
- Detected and resolved a key content discrepancy for an ADP product division by collaborating with Legal, HR, and Product stakeholders to produce accurate, high-impact marketing materials that earned positive C-level recognition, and improved sales enablement.
- Directed 20+ go-to-market and demand generation campaigns targeting enterprise clients by company size, executive role, and benchmark data, increasing lead conversion by ~ 25%.
- Designed and executed over 80 email campaigns, incorporating A/B testing, compelling hooks, and LinkedIn strategies, resulting in measurable increases in pipeline velocity.
- Leveraged industry benchmarks and client insights to develop targeted marketing collateral, such as microsites, client welcome booklets, product guides, and brochures, to support upselling and cross-selling initiatives.
- Delivered 100+ data-informed executive presentations, strengthening regional brand positioning and overall campaign effectiveness.
- Managed dotted line and partner product teams to align campaigns with sales cycles, strategize cross-selling opportunities, and provide product coaching to enhance client engagement and pipeline development.
- Led marketing initiatives across the Dallas–Fort Worth territory, executing targeted campaigns, events, and content to drive pipeline growth and strengthen client relationships.
Marketing Manager
Havana Honey & Co
01.2019 - 08.2023
- Founded and scaled an inclusive luxury brand, leading all marketing strategy, creative direction, and go-to-market planning.
- Directed seasonal campaigns, social media, and email marketing, achieving 45% social engagement growth and a 25% increase in repeat purchases.
- Developed the full brand identity, tone, and storytelling strategy, strengthening customer loyalty and market positioning.
- Led cross-functional teams (designers, photographers, vendors) to deliver campaigns aligned with strategic goals.
- Spearheaded an inclusive campaign initiative, elevating brand perception as culturally aware and community-centered.
Education
Bachelor of Arts - Summa Cum Laude, 4.0
The University of Texas At San Antonio
San Antonio, TXSkills
- Core Marketing Skills: Marketing Strategy & Campaign Planning Go-to-Market (GTM) Execution Account-Based Marketing (ABM) Demand Generation & Lead Nurturing Brand Messaging & Positioning Event Strategy & Experiential Marketing
- Digital & Data-Driven Marketing: Marketing Analytics & ROI Optimization AI-Enabled Marketing MarTech Stack Optimization Marketing Automation (Email, Workflows, A/B Testing)
- Leadership & Stakeholder Influence: Executive Communication & C-Suite Alignment Cross-Functional Leadership Change Management & Stakeholder Engagement
- Client-Facing & Relationship Skills: Client Management Strategic Account Growth Customer Experience (CX) Optimization
Accomplishments
- Praised by account leadership for rapid impact and ownership: “Responsive, quick to follow up, and shows genuine interest in owning her responsibilities.”
- Recognized for high-quality, fast-turnaround content: “These are great!” and “She killed it!”
- Commended for creative marketing execution and collaboration: “You rock so much!” and “Such a pleasure working with you!”
- Received global team praise for communication initiatives: “It looks incredible!” and “WOW, this looks great!”
Certification
Stanford University
Certificate in Change Management: Reskilling in the Age of Analytics and AI (CEU Credit Equivalent)
Sep 2025
Received additional marketing and data certifications from Google, Meta, Hubspot, SEMrush and Harvard from 2023-present.
Timeline
Account Manager | Key Account Marketing
KPMG
01.2024 - Current
District Manager | Sales & Marketing
ADP
02.2023 - 01.2024
Marketing Manager
Havana Honey & Co
01.2019 - 08.2023
Bachelor of Arts - Summa Cum Laude, 4.0
The University of Texas At San Antonio