Lauren McGuinn
Petaluma,CA
Summary
Recent college graduate with a degree in Sociology - Organizational Studies (emphasis in Business and Society) and minor in Communications. Experienced in market research, identifying trends and content creation. Creative, organized, efficient, and a collaborative team player that strives for continuous improvement and growth in everything I do.
Overview
6
6
years of professional experience
Work History
Marketing Intern
Ellen Digital Ventures
11.2023 - Current
- Conducted market research to identify target audiences and optimize marketing efforts.
- Boosted brand awareness by developing creative marketing strategies and campaigns.
- Enhanced social media engagement through regular posting and audience interaction.
Marketing Intern
Resonate Digital Marketing
07.2022 - 10.2023
- Assisted with writing and planning content for clients across social media platforms such as Instagram and Facebook.
- Collaborated and supported weekly team meetings, analyzed and identified marketing trends, and worked to determine strategies for expanding social media presence and company network.
- Drafted monthly engagement reports for Instagram and Facebook accounts
Director of Programming and Events
Alpha Phi International Fraternity - Epsilon Rho Chapter
01.2022 - 01.2023
- Planned and executed robust programming portions for chapter meetings and organized all new member meetings.
- Researched, coordinated, and educated all 130 members on university resources and programs.
- Assisted the VP of New Member Education & Member Experience in educating about 30 to 40 new members on Alpha Phi and campus policies and protective/preventive services.
- Managed Coordinator of Alumnae & Family Engagement and Coordinator of Campus Involvement as well as any campus event coordinators the chapter appointed.
Volleyball Coach
Boys and Girls Club
06.2018 - 08.2018
- Coached two sessions of 40 3rd-4th and 30 5th-6th graders every Tuesday and Thursday
- Planned and collaborated with other coaches regarding drills and games for each session
- Developed and integrated youth volleyball skills through hands-on coaching by providing skills and technique feedback.
Education
Bachelor of Arts - Sociology - Organizational Studies
University of California, Davis
Davis, CA06.2023
Bachelor of Arts - Communications
University of California - Davis
Davis, CA06.2023
Skills
- Content Creation
- Data Collection
- Editing and Proofreading
- Social Media Management
- Social Media
- Market Analysis
- Social Media Marketing
- Customer Service
- Team building and leadership
- Canva
- Comfortable with social media platforms and tools (Instagram, TikTok, LinkedIn, Twitter, Pinterest)
- Planning and coordination
Timeline
Marketing Intern
Ellen Digital Ventures
11.2023 - Current
Marketing Intern
Resonate Digital Marketing
07.2022 - 10.2023
Director of Programming and Events
Alpha Phi International Fraternity - Epsilon Rho Chapter
01.2022 - 01.2023
Volleyball Coach
Boys and Girls Club
06.2018 - 08.2018
Bachelor of Arts - Sociology - Organizational Studies
University of California, Davis
Bachelor of Arts - Communications
University of California - Davis