Lauren McHenry
Jefferson City,Missouri
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
10
10
years of professional experience
Work History
Marketing and Sales Manager
McHenry Group LLC
01.2015 - Current
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized product placement for increased sales and customer satisfaction.
- Improved order accuracy, ensuring correct product placement within the warehouse.
- Increased sales through effective cross-merchandising strategies and product placement.
- Optimized storage space utilization, reorganizing product placement for easy access.
- Grew sales utilizing business-to-business sales tactics.
Social Media Manager
T3 Fitness
04.2022 - 11.2023
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Collaborated with team members to develop creative campaigns for social media platforms.
Chiropractic Assistant
Capitol Chiropractic
09.2022 - 01.2023
- Answered phones to respond to customer questions, provide information and schedule appointments.
- Prepared examination rooms with necessary equipment, promoting efficient appointment flow while prioritizing sanitation protocols.
- Educated patients on chiropractic care benefits, resulting in increased referrals and new client acquisition.
- Managed billing processes accurately and efficiently, ensuring prompt payments from insurance companies and patients.
- Maintained strict adherence to HIPAA regulations, protecting sensitive patient information and upholding confidentiality standards.
- Performed electric muscle stimulation, massage, and mechanical traction.
- Demonstrated proficiency in using various therapeutic modalities like ultrasound therapy or electrical stimulation under chiropractor supervision for better treatment outcomes.
- Contacted insurance carriers to determine patients' coverage and sent invoices for services rendered.
Marketing Manager
Align Chiropractic
01.2019 - 01.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
Account Executive Manager
Division-D
07.2016 - 12.2018
- Devised and implemented strategies to optimize digital marketing campaigns.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Attended networking events to build relationships and identify sales opportunities.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
Sales Manager
AT&T
01.2016 - 08.2016
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
Sales Representative
The Buckle
01.2014 - 01.2016
- Boosted retail sales by developing and executing comprehensive marketing strategies.
- Trained associates on product specifications, merchandising, counter organization and retail sales.
- Increased retail sales by utilizing strong product knowledge and effective upselling techniques.
- Increased sales volume by effectively training and motivating retail sales team members.
- Processed payments for rental equipment, recreation activities and retail sales.
- Improved customer satisfaction through exceptional service and quick response to inquiries.
Education
No Degree - Yoga Therapy And Teacher Training
Yoga Alliance Teacher Training
Columbia, MO06.2020
Bachelor of Science - Marketing
Lincoln University
Jefferson City, MO05.2016
Skills
- Social Media Management
- Digital Marketing
- Customer research
- Business Development
- Sales expertise
- Campaign Development
- Lead Generation
- Digital Media
- Target Audience Analysis
- Client Retention
- Verbal and written communication
- Complex Problem-Solving
- Medical Records Management
- Medical Assistant
- Salesforce Training
- Team Building and Leadership
- Employee Motivation
- Coaching and Mentoring
- Negotiation
Timeline
Chiropractic Assistant
Capitol Chiropractic
09.2022 - 01.2023
Social Media Manager
T3 Fitness
04.2022 - 11.2023
Marketing Manager
Align Chiropractic
01.2019 - 01.2020
Account Executive Manager
Division-D
07.2016 - 12.2018
Sales Manager
AT&T
01.2016 - 08.2016
Marketing and Sales Manager
McHenry Group LLC
01.2015 - Current
Sales Representative
The Buckle
01.2014 - 01.2016
No Degree - Yoga Therapy And Teacher Training
Yoga Alliance Teacher Training
Bachelor of Science - Marketing
Lincoln University
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