Lauren Middleton
Middletown,Connecticut
Summary
Industrious Marketing leader offering 15 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of brand strategy, creative initiatives and project management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Consultant
River Valley Digital
09.2015 - Current
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
- Managed budgets effectively, ensuring all marketing activities were executed within financial constraints.
- Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
- Collaborated with public relations specialists to secure positive media coverage for client products or services.
- Directed marketing plans for 50+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
Membership Manager
Shuttle Meadow Country Club
09.2014 - 09.2015
- Enhanced member engagement by developing and implementing targeted membership programs.
- Collaborated with marketing team to create compelling promotional materials for prospective members.
- Organized successful networking events, fostering connections among members and industry professionals.
- Served as primary point of contact for member inquiries, providing exceptional customer service in all interactions.
- Increased membership retention through effective communication strategies and personalized outreach.
- Analyzed membership data to identify trends and opportunities for growth, informing future strategy decisions.
Marketing Manager
Connecticut Trailers
02.2013 - 09.2014
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Education
Bachelor of Science - Marketing
Southern New Hampshire University
Hooksett, NH04.
Certificate - Graphic Design And Photography
Quinebaug Valley Community College
Danielson, CT04.2004
Skills
- Brand Messaging
- Analyzing data
- Competitive Analysis
- Project Management
- KPI Monitoring
- Strategy Development
- Google Analytics
- Social Media Management
- Content Marketing
- Strategic Planning
- Corporate Communications
- Brand Development
- Copywriting expertise
Accomplishments
- Achieved a 30% increase in product pharmacy by implementing a comprehensive B2B marketing strategy.
- Collaborated with a team of 8 in the management of a successful PR and branding strategy after a crisis.
- Created a membership recruitment and retainment strategy that led to a 40% increase in membership sales and retention.
- Overhauled pages on a nonprofit's website, increasing site visits 30% and new visitor hits by 98%.
Certification
- Google Analytics, Certification - 2020
Affiliations
- Middlesex County Chamber of Commerce - Board of Directors
- Chair of Women's Leadership Collaborative Network - Middlesex Country Chamber of Commerce
- Mystic Aquarium - Volunteer of the Year
- Middlesex Country Chamber of Commerce Volunteer of the Year
- Long Hill Estate Board of Directors
Timeline
Marketing Consultant
River Valley Digital
09.2015 - Current
Membership Manager
Shuttle Meadow Country Club
09.2014 - 09.2015
Marketing Manager
Connecticut Trailers
02.2013 - 09.2014
Bachelor of Science - Marketing
Southern New Hampshire University
Certificate - Graphic Design And Photography
Quinebaug Valley Community College
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