Lauren Murphy
Lodi,NJ
Summary
Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as strong team player with exceptional communication skills.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
Work History
Senior Content Writer
Lake B2B
2022.05 - 2022.11
- Streamlined content production processes, resulting in faster turnaround times and increased output.
- Improved search engine rankings by 70% by implementing SEO best practices in all written content.
- Researched relevant industry trends to keep content fresh and up-to-date with current market dynamics.
- Enhanced website traffic by developing engaging, well-researched content for blogs and articles.
- Collaborated with marketing team to develop targeted content strategies that drove lead generation and conversions.
Account Executive
MedVantage
2019.02 - 2020.06
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Managed approximately 80 incoming calls, emails, and faxes per day from customers.
Marketing Manager
Oxford Instruments Healthcare
2018.02 - 2018.06
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Customer Account Specialist
Greyhouse Publishing
2015.02 - 2018.02
- Conducted regular account reviews with clients to assess satisfaction levels and identify areas for improvement.
- Contributed to the development of marketing materials targeted at specific customer segments for maximum impact.
- Facilitated clear communication between customers and internal departments such as billing or technical support for issue resolution.
- Managed approximately 65 incoming calls, e-mails, and web chats per day from clients.
- Leveraged CRM tools to track important client information, enhancing personalization in future interactions.
- Coordinated with sales teams to ensure seamless transition from prospecting to account management stages.
Education
Bachelor of Science - Marketing
Colorado State University
Aurora, CO 2016.07 - Current
Some College (No Degree) - Early Childhood Education
Coastal Carolina University
Conway, SCSkills
- Digital Marketing
- Social Media Marketing
- Market Analysis
- KPI Tracking
- Strong Research Abilities
- Event Planning
- Content Marketing Strategy
- Video Editing
Timeline
Senior Content Writer
Lake B2B
2022.05 - 2022.11
Account Executive
MedVantage
2019.02 - 2020.06
Marketing Manager
Oxford Instruments Healthcare
2018.02 - 2018.06
Bachelor of Science - Marketing
Colorado State University
2016.07 - Current
Customer Account Specialist
Greyhouse Publishing
2015.02 - 2018.02
Some College (No Degree) - Early Childhood Education
Coastal Carolina University
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