Summary
Overview
Work History
Skills
Timeline
Hi, I’m

LAUREN MURRAY

Black Mountain,NC
LAUREN MURRAY

Summary

Results-oriented Marketing Director and Recruitment Manager with a proven track record of leading innovative marketing strategies across diverse industries. Skilled in driving brand growth and executing impactful campaigns that resonate with target audiences. Adept at team leadership and strategic planning, ensuring the implementation of cohesive and results-driven marketing initiatives. Diverse background in staffing, recruitment, team leadership, and strategic project management. Expertise in articulating the vision, mission, and goals of global organizations to diverse stakeholders, ensuring alignment with market growth objectives.

Overview

10
years of professional experience

Work History

Warrior Heart Restoration

Marketing Director
11.2024 - Current

Job overview

  • Grew social media following by 450% and boosted website traffic by 600% by introducing targeted content strategies and SEO optimization.
  • Designed and implemented an integrated platform that streamlined volunteer sign-ups, resulting in over 2,000 volunteer hours logged during peak recovery periods.
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Created content and promotional materials to drive engagement and conversions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.

Jackson Therapy Partners

Retention Specialist / National Recruiter
02.2024 - 01.2025

Job overview

  • Developed and implemented retention strategies to improve customer loyalty and maintain working contracts with Physical Therapist, Occupational Therapist, Speech Therapist and many other healthcare professionals that are on travel assignments through all 50 states.
  • Responsible for the entire international book of business for Physical Therapists from the Philippines. The main contact for the attorneys maintaining the Visa requirements and familiar with all up-to-date needs for the Visa Bulletin.
  • Analyzed customer feedback and behavior to identify trends and areas for improvement, while focusing on an 80% retention rate to keep them on the books of business.
  • Conducted regular follow-ups with clients to assess satisfaction and address concerns proactively. The liaison between the clinicians and credentialing, pay roll and human resources.
  • Practicing in a new hybrid roll where I handle my entire book of business while coming the managers desk while they are on vacations and maternity leave. Bringing on new net business for their books.
  • Provided training and support to staff on best practices for customer retention. Conducting reviews for clients and submitting and interviewing potential travelers.
  • Utilized CRM tools to manage customer interactions and personalize communication.
  • Proficient in using Excel, Google Sheets, Sales Force, Travel Ware and the new system named Jarvis.

Gale Healthcare Solutions

National Market Manager
02.2023 - 09.2023

Job overview

  • Responsible for multi-million-dollar contracts over numerous vital markets as well as the primary contact for all facility functions including all facets of clinician staffing.
  • Generated over 60 new contracts with SNF’s and LRC’s in less than nine months.
  • Established rapport with the CEO of the largest LTC umbrella within the state of Iowa resulting in a multi-million-dollar contract over 44 different locations.
  • Identified key competitors, leading to a 15% increase in market share within the assigned territory. Introduced strategies that resulted in a 10% annual growth in revenue within the market.
  • Elevated team productivity by 30% through improved collaboration and innovative workflows.
  • Achieved a 25% increase in CRM user proficiency, resulting in a 20% reduction in system-related errors.
  • Enhanced organizational efficiency by 25% within six months, reducing project delivery times by 15% through process optimization.
  • Led initiatives that saved $100,000 annually by identifying and eliminating redundant processes.
  • Improved client satisfaction by 40% through enhanced communication strategies and prompt issue resolution.
  • Increased client retention by 20% through proactive engagement and tailored solutions
  • Ran a data driven team, generating reports and providing insights for decision-making and continuous improvement.

Worx Staffing Agency

Market Manager / Recruiter
04.2019 - 04.2020

Job overview

  • Spearheaded an unprecedented surge in operational capacity, catapulting the company's staffing levels from 300 to a staggering 10,000 hours per week within 6 months’ time. This meteoric rise was a testament to proactive forecasting and strategic resource allocation, fueling the company's rapid expansion to meet the escalating demands of long-term care facilities.
  • Engineered a paradigm shift by pioneering an advanced clock-in system that revolutionized workflow management. The implementation streamlined operations across all facilities, bidding adieu to tedious timesheets while turbocharging productivity. This bold move not only saved time but also amplified the company's competitive edge through agile and efficient practices.
  • Championed a culture of excellence by empowering the potential within the workforce. Led the charge in identifying growth opportunities for employees, elevating their performance standards, and fortifying the company's reputation. As a result, not only did the team flourish under nurturing guidance, but decisive action was taken to ensure a top-tier workforce by parting ways with non-compliant employees.
  • As the lynchpin for 33 facility staff, served as a beacon of unwavering support, available 24/7 to navigate and resolve multifaceted challenges, professionally and personally. During the tumultuous era of the COVID-19 pandemic, provided crucial support to affected staff members, navigating the complexities of staffing and scheduling amidst unprecedented adversity.
  • Forged robust communication channels with the broader team, orchestrating seamless coordination and synergy. Regularly delivered comprehensive reports on weekly hours across 26 facilities, spotlighting the company's invaluable contributions. Fostering a collaborative environment, constantly fueling anticipation for future needs and strategically allocated resources for sustained and amplified growth.

Morton Insurance Agency

Licensed Sales Agent
04.2018 - 04.2019

Job overview

  • Implemented a data entry system reducing processing time by 30%.
  • Improved accuracy in filing and follow-up procedures, enhancing office efficiency.
  • Led a customer-centric initiative, increasing client satisfaction ratings by 25%.
  • Implemented personalized follow-up protocols, fostering increased customer loyalty.
  • Overhauled payment protocols, reducing billing errors by 40% and improving on-time payments by 20%. Introduced new methods ensuring seamless transactions and accurate financial records.
  • Mentored and trained administrative professionals, resulting in a 15% increase in team productivity. Strengthened team cohesion and proficiency in data management and customer service.
  • Instituted proactive communication channels, reducing customer inquiries by 50%.
  • Enhanced client engagement and satisfaction through timely updates and improved communication.

Steven Cook

Licensed Sales Agent
02.2015 - 04.2018

Job overview

  • Implemented strategic sales techniques that boosted customer retention by 15% and elevated sales conversion rates by 20% within the market segment.
  • Initiatives to streamline operations, reducing response time by 25% for policy inquiries and enhancing overall service quality by 30%.
  • Designed and executed targeted outreach programs resulting in a 10% increase in policy upgrades and renewals through proactive client engagement.
  • Represented the company at local public forums, elevating brand awareness by 30% in focused market segments and establishing a strong brand presence.

Skills

  • Strategic Planning
  • Market research
  • Team Leadership
  • Marketing Strategy
  • Budget Management
  • Data Analysis
  • Customer Relationship Management
  • Project Management
  • Sales Forecasting
  • Negotiation
  • Brand Management
  • Problem-Solving
  • Cross-functional Collaboration
  • Networking
  • Digital marketing
  • Project planning

Timeline

Marketing Director

Warrior Heart Restoration
11.2024 - Current

Retention Specialist / National Recruiter

Jackson Therapy Partners
02.2024 - 01.2025

National Market Manager

Gale Healthcare Solutions
02.2023 - 09.2023

Market Manager / Recruiter

Worx Staffing Agency
04.2019 - 04.2020

Licensed Sales Agent

Morton Insurance Agency
04.2018 - 04.2019

Licensed Sales Agent

Steven Cook
02.2015 - 04.2018

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