Goal-oriented, multi-channel marketer with a proven track record leading go-to-market strategies and executing KPI-exceeding product launches, exponentially growing revenue via affiliate and influencer programming, owning creative processes, managing agencies, and developing direct reports. Utilizing over five years of brand and growth marketing experience to make lasting impact on company and customer success.
Hi, I’m
Lauren Perry
San Francisco
Summary
Overview
5
years of professional experience
Skills
Go-To-Market Strategy
Campaign Management
Data Analysis
Affiliate Marketing
Influencer Marketing
Media Relations
Multichannel Content Creation
Creative Process
Work History
Splendid Spoon
Sr. Integrated Marketing Manager
02.2023 - Current
Job overview
- Partner cross-functionally to lead and execute product Go-To-Market strategies.
- Designed and deployed landing pages for A/B testing.
- Grew affiliate program revenue by 223% in three months.
- Own and design all content creation - website, ads, email, social, packaging, and collateral.
- Secured brand/product features in the New York Post, USA Today, HuffPost, People , and more.
Sunwink
Growth Marketing Manager
07.2022 - 02.2023
Job overview
- Drove digital content creation process (ideation, briefing, deployment) with creative team and web developer.
- Launched TikTok Ads averaging a 7.63% CVR and $21.10 CPA across campaigns.
- Managed influencer agency increasing site traffic by 34% and sales by 265%.
Sunwink
Marketing Manager
01.2021 - 06.2022
Job overview
- Developed and implemented bi-annual product launch Go-To-Market strategies.
- Led brand's marketing creative process and directed quarterly brand photoshoots.
- Generated over 1M social impressions via influencers across two product launches.
- Increased in-store sales by 35% via influencer marketing in H1 2022.
- Drove 8B press impressions in H2 2021.
Sunwink
Marketing Coordinator
09.2018 - 12.2020
Job overview
- Grew social community by 1000% .
- Designed and deployed creative assets across social, email and SMS channels.
- Worked cross-functionally with sales team to drive 1,400% retail portfolio growth.
- Hosted in-person person and virtual events earning features in US Weekly, Hypebae, Teen Vogue, Nylon, and more.
Education
University of FloridaGainesville, FL
Bachelor of Arts from Business Administration
05.2018
University Overview
- Entrepreneurship Minor
- Spanish Minor
- Dean's List, Warrington College of Business, 2017
- Honor Roll, South Eastern Conference, 2015 - 2018
- NCAA Division I Athlete, Track & Field, Cross Country Team, 2014 – 2018
- Cross Country Team Captain, 2017 – 2018
- Florida Way Award Recipient - awarded to the "athlete who represents the team in the highest manner & is a great teammate," 2018
Timeline
Sr. Integrated Marketing Manager
Splendid Spoon
02.2023 - Current
Growth Marketing Manager
Sunwink
07.2022 - 02.2023
Marketing Manager
Sunwink
01.2021 - 06.2022
Marketing Coordinator
Sunwink
09.2018 - 12.2020
University of Florida
Bachelor of Arts from Business Administration
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