Lauren Northern
Nashville,TN
Summary
Experienced and results driven Independent Sales Representative with a proven track record at Road Runners LLC, where I grew territory sales by 500%. Leveraging strong communication skills and territory management, I excelled in building relationships and understanding customer needs. Achieved status as the top sales rep in the Southeast Market through strategic planning and goal-oriented execution.
Overview
18
18
years of professional experience
Work History
Independent Sales Representative
Road Runners LLC
12.2017 - Current
- Grow and build relationships with new and established customers across the state of Tennessee.
- Understand stores customer base and establish a sales plan based on the stores specific needs and growth potential in new line offerings.
- Represented over 30 lines for the state of Tennessee and maintained growth year over year.
- Grew Territory by 500 percent over the past 7 years
- First sales person in the company to ever sell over two million dollars.
- Currently top sales rep in the Southeast Market and maintained this status for the past three years.
- Previously was a corporate buyer for multiple million dollar chain store with over one thousand locations.
- Understands the need of buyers based on previous buyer experience.
- Establishing and growing trusting relationships with high volume stores across the state of Tennessee.
- Assisted in bringing in new showroom lines based on previous sales and long standing relationships.
- Coordinated in person training programs with stores and specific vendors to grow business and teach store personal the growth potential of their brands.
- Curate specific brand programs based on stores personal needs for sales category.
- Self driven and motivated to grow sales in territory year over year.
- Monthly travel planning to maximize store visits and prospecting in specific areas across the state.
- Establish a weekly check in and growth plan for fast turning lines that need rep maintenance.
- Stopping in stores to taking inventory and build orders to help alleviate buyer maintenance.
- Educated customers by providing hands-on product demonstrations and explaining advantages of selling specific lines
- Conducted daily follow-up calls to maintain store relationships and potential growth opportunites
- Identify potential customers by attending trade-shows, for network opportunities and consistent follow up.
- Growing customer satisfaction by providing tailored product recommendations and demonstrations for store personell.
- Boosted sales by developing strong relationships with clients and understanding their unique needs.
Accessory and Gift Buyer
Genesco-Journeys Shoe Store Division
01.2007 - 12.2016
- Negotiated pricing with vendors, ensuring cost-effective procurement of store goods
- Coordinated with suppliers to maintain inventory levels and prevent any possible stock shortages
- Analyzed market trends by visiting nationwide trade shows.
- Improved supplier relationships by creative strategy meetings on custom products for stores
- Grew relationships with new vendors based on pricing and delivery potential.
- Developed purchasing strategies to align with company goals and yearly planning goals
- Managed purchase orders and contracts, ensuring goods were accurately produced and delivered with company guidelines.
- Collaborated with internal departments to create a cohesive growth plan company wide.
Education
Bachelor of Science - Advertising
University of Tennessee
Knoxville, TN05-2005
Skills
- Goal-oriented
- Self Motivated
- Organized with followup
- Attention to detail
- Time management
- Great Communication
- Upselling
- Territory management
Timeline
Independent Sales Representative
Road Runners LLC
12.2017 - Current
Accessory and Gift Buyer
Genesco-Journeys Shoe Store Division
01.2007 - 12.2016
Bachelor of Science - Advertising
University of Tennessee
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