Summary
Overview
Work History
Education
Skills
Timeline
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Lauren O'Connor

New York,NY

Summary

Professional business development professional skilled in identifying growth opportunities, building client relationships, and driving revenue. Strong focus on team collaboration and achieving goals, adapting to changing business needs. Proficient in sales strategies, market/trend research, and content creation.

Results-driven professional with proven track record in business growth and client acquisition.

Overview

3
3
years of professional experience

Work History

Business Development Representative

Kashable
03.2025 - Current
  • Drive outbound outreach efforts through personalized email campaigns, cold calls, and LinkedIn messaging to connect with HR leaders and benefits decision-makers across target industries.
  • Represent Kashable at conferences, benefit fairs, and networking events to build brand awareness,and develop strategic relationships with prospective employer partners.
  • Collaborate cross-functionally with marketing team to tailor advertisements and create content for social media platforms

Director of Client Communications

For Stars Network
06.2024 - 06.2025
  • Managed public relations by building strong relationships with elite coaches and athletes
  • Developed and activated strategic and creative initiatives to secure NIL ( Name, Image, Likeness) deals, presenting tailored proposals to enhance athlete partnerships and brand visibility

Social Media and Content Manager

Pocock Racing Shells
05.2024 - 06.2025
  • Created dynamic social media content on Instagram and Tik Tok, resulting in boost of product sales
  • Launched companies Tik Tok platform, posted on Instagram 5x a week increasing followers by over 2000 and hitting engagement levels of 130k+

Marketing and Advertisement Lead

Sarasota Crew
09.2024 - 12.2024
  • Lead digital ad campaigns using Canva on Instagram, Facebook, and website boosting program sign ups
  • Recruited new team members through outreach to local schools, expanding rowing participation
  • Lead advertisement campaigns for upcoming events, including creating flyers and Billboard designs


Social Media Marketing Intern

Voice in Sport
01.2023 - 08.2023
  • Produced and distributed weekly content on company's Instagram and Tik Tok to build community engagement
  • Led influencer marketing campaigns by collaborating with elite athletes that aligned with key brand initiatives
  • Conducted weekly outbound recruitment that resulted in increasing of 15-20 weekly program sign ups

Social Media Intern

UPKEY
06.2022 - 08.2022
  • Produced, edited, designed, and distributed weekly content to companies Tik Tok and Instagram, increasing community awareness and consumer interest

Education

Bachelor of Arts - Labor And Employment Relations

Rutgers University
New Brunswick, NJ
05-2024

Bachelor of Arts - Marketing

University of Wisconsin, Madison
Madison, WI

Skills

  • Microsoft Suite
  • CRM Management
  • Market Research
  • Lead generation
  • Canva
  • Photoshop
  • Email campaigns
  • B2B background

Timeline

Business Development Representative

Kashable
03.2025 - Current

Marketing and Advertisement Lead

Sarasota Crew
09.2024 - 12.2024

Director of Client Communications

For Stars Network
06.2024 - 06.2025

Social Media and Content Manager

Pocock Racing Shells
05.2024 - 06.2025

Social Media Marketing Intern

Voice in Sport
01.2023 - 08.2023

Social Media Intern

UPKEY
06.2022 - 08.2022

Bachelor of Arts - Labor And Employment Relations

Rutgers University

Bachelor of Arts - Marketing

University of Wisconsin, Madison