Lauren Panzano
Bellingham,MA
Summary
Dynamic and accomplished marketing professional with 10 years of experience in developing and executing innovative strategies that drive growth and enhance customer engagement. Proven ability to analyze market trends and implement effective campaigns aligned with business objectives. Eager to leverage expertise in a new role, contributing to the long-term success of an organization while delivering exceptional value to customers.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager, Product Marketing
Kaplan
03.2025 - Current
- Developed and executed integrated marketing strategies to enhance brand visibility and engagement.
- Managed digital marketing initiatives, optimizing channels for improved reach and conversion rates.
- Collaborated with sales and customer engagement teams to align marketing efforts with enrollment goals, improving overall effectiveness.
- Managed creative agency relationship effectively to ensure timely delivery of assets while maintaining budget constraints.
Product Marketing Manager
School Family Media
07.2020 - 03.2025
- Developed and executed comprehensive product marketing strategies to drive product awareness, adoption, and sales.
- Oversaw product launches, coordinating with various teams to ensure successful execution, and maximum market impact.
- Reimagined existing B2C product, resulting in a 30% increase in membership year over year.
- Develop, execute, and manage influencer marketing campaigns.
- Arrange and manage expansive corporate expos, encompassing pre-event promotional activities, on-site coordination, and post-event assessments.
- Analyzed product performance metrics, tracked KPIs, and used data-driven insights to optimize marketing campaigns and improve overall product success
Marketing and Public Relations Manager
Davio's Restaurant Group
10.2014 - 04.2020
- Developed and executed comprehensive marketing strategies to enhance brand visibility.
- Cultivated relationships with media outlets, securing coverage for key initiatives and events.
- Managed the coordination of media buying and planning, sales promotions, and campaigns.
- Coordinated and managed sponsorships and sponsorship activation.
- Analyzed media trends and customer insights to inform strategic decision-making processes.
Managing Editor
Scene Magainze
03.2009 - 08.2014
- Developed strategic editorial calendar, ensuring timely delivery of issue themes and topics.
- Assessed the readiness of written pieces, implemented necessary edits, and approved final versions for publication.
- Established relationships with freelance writers and designers, expanding the contributor network for diverse perspectives.
Education
Bachelor of Science - Communications
Lasell University
Newton, MASkills
Marketing Campaign Management
Large-Scale Events Planning
Multi-Channel Marketing Experience
Lead Generation Campaigns
Brand Visibility
Customer Relationship Management
- Media Buying
Product Development and Launch
Vendor Relations
Certification
Master's Certificate, Tufts University
Integrated Nutrition for Communications Professionals
Timeline
Senior Marketing Manager, Product Marketing
Kaplan
03.2025 - Current
Product Marketing Manager
School Family Media
07.2020 - 03.2025
Marketing and Public Relations Manager
Davio's Restaurant Group
10.2014 - 04.2020
Managing Editor
Scene Magainze
03.2009 - 08.2014
Bachelor of Science - Communications
Lasell University