Summary
Overview
Work History
Education
Skills
Community Service
Timeline
Generic

Lauren Peña

TX

Summary

Strategic and results-oriented Growth Manager with deep expertise in business development, market expansion, and operational leadership within the parking and mobility industry. Adept at forging and nurturing high-impact partnerships, driving portfolio growth, and delivering revenue acceleration through data-informed pricing strategies. Recognized for cross-functional collaboration, problem-solving acumen, and exceptional stakeholder communication.

Overview

9
9
years of professional experience

Work History

Growth Manager II Southwest Region

SpotHero
05.2024 - Current
  • - Lead regional growth strategy for the Houston and Southwest markets, expanding SpotHero's footprint through targeted acquisition and onboarding of high-value parking assets.
  • - Serve as primary point of contact for key operator relationships, providing insight-driven strategies to optimize pricing, inventory, and revenue performance.
  • - Execute performance reviews (QBRs) with operators to drive accountability and strategic alignment across reservation channels.
  • - Collaborate cross-functionally with marketing, product, and engineering teams to implement seamless integration solutions for daily, commuter, and event-based parking.
  • - Champion innovation in the field, leveraging market intelligence and real-time analytics to exceed onboarding and performance targets.
  • - Represent SpotHero at industry events, forums, and partner summits to drive visibility and strategic growth.

Project Accounting Manager

WinPark Management
02.2020 - 05.2024
  • - Directed financial operations across a diverse parking portfolio, implementing audit protocols and performance tracking for optimized budget utilization.
  • - Led cross-departmental process improvements, reducing month-end close cycle and improving reconciliation accuracy.
  • - Developed comprehensive forecasting models supporting operational decisions and client reporting requirements.
  • - Mentored junior finance personnel and collaborated with leadership on strategic resource planning.

Senior Accounts Payable Manager

Central Helicopter Service
05.2016 - 02.2020
  • - Managed full-cycle AP/AR, vendor relations, and payroll for a growing aviation service company.
  • - Introduced internal controls that minimized discrepancies and improved audit readiness.
  • - Built scalable systems for vendor management and reconciliation, enabling improved cash flow visibility.

Education

Accounting Coursework

Houston Community College
Houston, TX

High School Diploma - undefined

Goose Creek Memorial
Baytown, TX
01.2012

Skills

  • - Strategic Sales & Account Management
  • - Regional Market Expansion (Houston/Southwest)
  • - Revenue Optimization & Financial Forecasting
  • - Pricing Strategy & Dynamic Rate Modeling
  • - Contract Negotiation & Stakeholder Engagement
  • - Parking Technology Integration (Salesforce, Retool)
  • - Business Intelligence & Performance Analysis
  • - Cross-functional Team Collaboration
  • - Executive Communication & Presentations

Community Service

Candlelighters Houston, Volunteer, 2012, - Long-standing volunteer supporting families impacted by childhood cancer, inspired by personal family experience., - Regularly participate in event planning, support activities, and camp experiences to provide comfort and care to families in crisis.

Timeline

Growth Manager II Southwest Region

SpotHero
05.2024 - Current

Project Accounting Manager

WinPark Management
02.2020 - 05.2024

Senior Accounts Payable Manager

Central Helicopter Service
05.2016 - 02.2020

Accounting Coursework

Houston Community College

High School Diploma - undefined

Goose Creek Memorial

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