Lauren Powers
Mission Viejo,CA
Summary
Senior marketing leader guiding brand strategy, integrated campaigns, and creative execution across digital, traditional, public relations, and emerging media. Leads cross-functional teams of 10-20, manages marketing planning and performance, and aligns programs with business growth through clear collaboration, resource discipline, and consistent brand messaging.
Overview
22
22
years of professional experience
Work History
Senior Director of Marketing
LIVING SPACES
La Mirada, CA
10.2023 - Current
- Lead marketing strategy and execution to support organizational objectives, brand positioning, and business growth.
- Directed integrated marketing initiatives across digital, traditional advertising, public relations, content, and emerging media channels to enhance brand visibility and engagement.
- Oversee brand strategy and consistency across marketing communications and customer touchpoints.
- Lead and develop a marketing team of 1020, fostering collaboration, accountability, and creative innovation.
- Partner with sales, product, e-commerce, and other cross-functional leaders to align marketing programs with business priorities and product initiatives.
- Managed marketing planning, resource allocation, and campaign performance measurement to optimize program effectiveness and alignment with business goals.
- Analyze consumer behavior, competitive activity, and market trends to identify opportunities for brand differentiation and growth.
- Drove development of compelling marketing content and evaluated emerging technologies, including AI-enabled creative tools, to improve content production capabilities.
Director of Marketing
LIVING SPACES
La Mirada, CA
10.2018 - 10.2023
- Led integrated campaigns across advertising, digital marketing, public relations, social media, and retail events, enhancing brand visibility and customer outreach.
- Directed marketing team priorities and execution to ensure consistent brand messaging across channels.
- Oversaw marketing communications and programs that strengthened brand recognition and increased customer engagement through targeted messaging and strategic outreach.
- Developed and executed brand and marketing strategies aligned with company objectives, customer needs, and business priorities.
- Collaborated with sales and product management teams to create go-to-market initiatives, marketing programs, and sales enablement materials that aligned with product launches and sales goals.
- Evaluated competitive positioning, consumer trends, and market opportunities to inform marketing strategy and brand development.
Director of Creative Services
LIVING SPACES
La Mirada, CA
10.2017 - 10.2018
- Led Art Directors and Visual Stylists in translating brand strategy into creative campaigns across television, print, digital, and other marketing channels.
- Translated business objectives into creative briefs, campaign concepts, and actionable direction for internal creative teams and production partners.
- Managed creative workflows, project schedules, and resource allocation, ensuring timely delivery of high-quality marketing assets.
- Collaborated with production, marketing, and e-commerce teams, achieving consistent brand messaging across customer touchpoints.
- Mentored creative talent, enhancing team capabilities and refining creative processes to align with business objectives.
Associate Account Director / Executive Producer Kawasaki Motors Corp., U.S.A. Account
FUSE INTERACTIVE
Laguna Beach, CA
02.2011 - 07.2017
- Managed client production budgets exceeding $2 million annually, following budget growth of more than 250% over three years.
- Coordinated domestic and international initiatives with executive stakeholders across marketing, public relations, racing, product management, legal, and sales in U.S., Canada, Latin America, and Europe, ensuring alignment with strategic goals.
- Expanded in-house production division while managing nine-person team across account management, project management, production, creative direction, art direction, and editing, enhancing overall creative output.
- Directed strategy, planning, and production for over 300 videos, including commercials, technical content, product launches, events, and lifestyle campaigns.
- Oversaw multidisciplinary creative teams and vendors across creative development, scripting, storyboarding, production, post-production, and distribution.
- Guided clients on emerging production technologies including virtual reality, drone cinematography, 360-degree video, and livestreaming, positioning them at the forefront of industry trends.
Account Executive Kawasaki Motors Corp., U.S.A. Account
FREEMAN/MCCUE PUBLIC RELATIONS
Irvine, CA
12.2007 - 02.2011
- Managed media relations and outreach to trade and mainstream publications, enhancing brand visibility and fostering key media partnerships.
- Planned and executed press introductions and media events, including logistics, scheduling, site coordination, and media outreach.
- Developed and edited press materials for print and digital distribution and managed proactive and reactive media requests.
- Oversaw budget tracking, reporting, and media coverage analysis, optimizing resource allocation and ensuring effective advertising rate negotiations.
- Maintained website accuracy and monitored publication circulation and media exposure.
Sales Representative
Standard Pacific Homes
01.2005 - 04.2007
- Generated $140 million in home sales and consistently exceeded quarterly sales goals.
- Ranked top divisional salesperson for customer satisfaction based on Eliant surveys, reflecting commitment to client needs.
- Received nine quarterly loan application and loan capture awards and 10 project customer satisfaction awards for exceptional service.
- Delivered sales presentations and guided buyers through purchasing decisions while supporting upgrade selections and developing in-office marketing materials.
Education
Bachelor of Arts - Communications
California State University, Fullerton
Fullerton, CA01-2004
Skills
- Integrated campaigns
- Brand positioning
- Cross-functional leadership
- Content innovation
- Emerging Media Technologies
- Media relations
- E-commerce collaboration
- Go-to-market strategy
- Budget management
- Team development
- KPI development
- Vendor management
- Asana Slack Brandfolder Aprimo Cision Vocus Emerging Media Technologies
- Innovative Marketing Technologies
Personal Information
Title: Executive Marketing Leader
Timeline
Senior Director of Marketing
LIVING SPACES
10.2023 - Current
Director of Marketing
LIVING SPACES
10.2018 - 10.2023
Director of Creative Services
LIVING SPACES
10.2017 - 10.2018
Associate Account Director / Executive Producer Kawasaki Motors Corp., U.S.A. Account
FUSE INTERACTIVE
02.2011 - 07.2017
Account Executive Kawasaki Motors Corp., U.S.A. Account
FREEMAN/MCCUE PUBLIC RELATIONS
12.2007 - 02.2011
Sales Representative
Standard Pacific Homes
01.2005 - 04.2007
Bachelor of Arts - Communications
California State University, Fullerton