SEO-driven precision marketer obsessed with connecting content and people. Deeply rooted in community. Leads editorial teams with relentless optimism, curiosity, and a passion for aligning action to strategy. I’ve been told that I collaborate like it’s a competitive team sport.
Hi, I’m
Lauren Pritchett
Content Marketing Manager
Raleigh,NC
Summary
Overview
14
years of professional experience
4
years of post-secondary education
Work History
Red HatRaleigh, NC
Manager, Digital Communities
10.2022 - Current
Job overview
- Manage a team of highly skilled editors and technical writers
- Drive editorial strategy for four community-powered publications contributing a total of $257 million in opportunity value
- Establish and lead the global editorial coordination program using agile-inspired methodologies to forge collaboration between content creators, optimizers, and promoters
- Guide content priorities against persona data, marketing KPIs, and overall company strategy
- Develop team charter, values, and professional development paths
- Maintain team documentation
Red HatRaleigh, NC
Principal Managing Editor, Digital Communities
01.2022 - 03.2023
Job overview
- Responsible for daily publishing calendars for Opensource.com and The Enterprisers Project
- Oversaw compliance with style guide, editorial guidelines and brand identity throughout entire publication portfolio
- Synthesized complex marketing analytics into actionable insights
- Conducted editorial meetings with staff members to collaborate on strategy and optimize proposed headlines
- Shared success of community publication model through company-wide presentations, meetings, and communications
- Engaged 200k email subscribers with opt-in experiments
- Managed data analytics intern
- Continued individual contributor responsibilities as I entered a people management role
Red HatRaleigh, NC
Senior Managing Editor, Opensource.com
06.2020 - 01.2022
Job overview
- Edited and published 19 community-contributed articles per week
- Achieved monthly readership record of 3 million page views
- Architected SEO strategy playbook for community publications
- Increased weekly email newsletter subscribers by 45% within a year
- Coached hundreds of community authors
Red HatRaleigh, NC
Content Strategist, Opensource.com
04.2019 - 06.2020
Job overview
- Optimized articles and resources for search and conversions
- Converted SEO-winning articles into downloadable gated assets
- Ran social media handles for Opensource.com
- Delivered daily, weekly, monthly, and quarterly content performance reports to key stakeholders including peers, company leaders, and community members
- Filled content gaps by writing articles aligned to community calendar
Red HatRaleigh, NC
SEO Program Manager
02.2018 - 04.2019
Job overview
- Developed SEO framework for global corporate marketing
- Enthusiastically championed SEO best practices
CitrixRaleigh, NC
SEO Specialist
06.2016 - 02.2018
Job overview
- Implemented a three-prong SEO strategy focused on link building, improving technical health, and creating content
- Partnered with SEO agency to develop strategic content for link building
- Increased SEO-generated MRR by 48% year-over-year
- Trained team members on SEO best practices
CitrixRaleigh, NC
Innovators Program Partcipant
07.2017 - 10.2017
Job overview
- Applied Lean Startup Principles to hypothesize, validate, test, and pitch a use case for voice assistant technology
- Acquired 8 customers for closed beta test
SelfRaleigh, NC
Freelance Website Creation
10.2014 - 06.2017
Job overview
- Used GoDaddy, Squarespace, and WordPress to design and launch client websites
ConsultwebsRaleigh, NC
Senior Marketing Consultant
04.2014 - 06.2016
Job overview
- Managed a team of marketing consultants
- Directed data-driven content strategies for clients
- Executed SEO activities to increase rankings and generate leads
- Delivered monthly campaign reports
- Created training material including documentation and videos
CafePressRaleigh, NC
Marketing Coordinator
05.2012 - 03.2014
Job overview
- Created and curated product and category pages with SEO best practices
- Designed website banners, online advertisements, and social media graphics adhering to brand guidelines
- Optimized email open rates by strategically scheduling promotions and messages to segmented audiences
ImplusDurham, NC
Copywriter
09.2011 - 05.2012
Job overview
- Wrote and edited copy for web, packaging, advertisements, press releases, swag, radio commercials, video, and collateral
- Directed and executed social media content strategy
- Fostered relationships with industry experts to build links to blogs
Rosenberry RoomsRaleigh, NC
Web Merchandiser
10.2009 - 09.2011
Job overview
- Fostered strong vendor relationships to maintain and support business
- Created and maintained product pages on the website
- Attended markets and selected products
- Used SEO best practices when merchandising products online
- Project managed the implementation of the on-site search engine
Education
North Carolina State UniversityRaleigh, NC
Bachelor of Science from Textile And Apparel Management
08.2005 - 05.2009
University Overview
Skills
Tableau, Adobe Analytics, Eloqua, Salesforce, Drupal, Ahrefs, Google Search Console, Google Analytics, Advanced Google Sheets, Advanced Google Slides, Trello, HTML, Markdown, AP style
undefinedAdditional Information
Additional Information
Toastmasters
Treasurer, 2018 - 2022
Wake County Commission for Women
Appointed Member, 2018 - 2019
NC Institute of Political Leadership
Fellow, Spring 2018
Hillsborough Citizens Advisory Council
Secretary, 2015 - Present
Raleigh Citizens Leadership Academy
Graduate, Spring 2017
Raleigh Neighborhood Exchange
Planning Committee Member, 2016
Jane’s Walk Raleigh
Walk Co-Organizer, 2015
Walk Leader, 2014
Raleigh Neighborhood College
Graduate, Fall 2014
Raleigh/Cary Delta Gamma Alumnae
President, 2011 - 2015
Timeline
Manager, Digital Communities
Red Hat
10.2022 - Current
Principal Managing Editor, Digital Communities
Red Hat
01.2022 - 03.2023
Senior Managing Editor, Opensource.com
Red Hat
06.2020 - 01.2022
Content Strategist, Opensource.com
Red Hat
04.2019 - 06.2020
SEO Program Manager
Red Hat
02.2018 - 04.2019
Innovators Program Partcipant
Citrix
07.2017 - 10.2017
SEO Specialist
Citrix
06.2016 - 02.2018
Freelance Website Creation
Self
10.2014 - 06.2017
Senior Marketing Consultant
Consultwebs
04.2014 - 06.2016
Marketing Coordinator
CafePress
05.2012 - 03.2014
Copywriter
Implus
09.2011 - 05.2012
Web Merchandiser
Rosenberry Rooms
10.2009 - 09.2011
North Carolina State University
Bachelor of Science from Textile And Apparel Management
08.2005 - 05.2009
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