Lauren Quinn
Orlando
Summary
Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Orlando Health
05.2022 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns for the urology service line via via direct mailers, email campaigns, website updates, B2B and B2C collateral
- Managed new physician print and digital B2B and B2C onboarding marketing materials via the Orlando Health website, social media channels and events
- Assisted with Orlando Health's biggest commercial series and 5 opening events for the the new Orlando Health Jewett Orthopedic Institute downtown medical pavillion and hospital
- Worked with the brand team to develop content for WKMG's Why Choose Orlando Health segments
- Contributed to the marketing, social media, video efforts and opening events for the new Orlando Health Neuroscience Institute downtown pavillion
- Managed marketing tactics for the 8th and 9th annual Orlando Health Heart and Vascular Symposium
- Identified appropriate marketing channels to target customers for service line campaigns
- Streamlined communication processes, leading to improved collaboration between the marketing team and service lines.
- Developed spreadsheets for best practices and action items for all marketing teams to manage upcoming events
- Collaborated closely with subject matter experts (SMEs) for SME videos
- Managed service line physician video biographies for physician web profiles
- Oversaw Graduate Medical Education websites and video production to market to incoming fellows and residents
- Built and maintained relationships with external partners, vendors, and media outlets to support service line marketing efforts.
- Developed strategic integrated marketing plans that aligned with the organization’s business goals
- Tracked key performance indicators to measure success of campaigns.
Brand Management Coordinator
Wily Education Services
09.2021 - 05.2022
- Collaborated on multi-institutional branding and marketing campaigns to drive client lead generation.
- Supported the launch of degree programs, asset updates, optimization, data collection, and reports.
- Oversaw the management of client landing pages and marketing for events and webinars.
- Assisted in project management for promotional campaigns through email, surveys, web content, and print materials.
APPLICATION ADVOCATE
Wiley Education Services
01.2020 - 09.2021
- Managed student application and data entry process for 6 universities
- Strategic partnership and communication resource between Wiley and university admissions team
- Problem solveed to meet a common goal with internal and external team members.
DIRECTOR OF COMMUNICATIONS
All Saints Episcopal Church
01.2019 - 01.2020
- Increased Instagram "Likes" 39%; implemented IG videos
- Grew total Facebook "Likes" by 13% over 3 months
- Created first-ever visual annual report
- Developed first-ever live stream worship service via Facebook Live and Vimeo during COVID-19 pandemic
- Solicited feedback from parishioners and implemented input to improve e-mail and website communications
- Responsible for all communication vehicles to internal parishioners and external community including local TV station websites, Chamber of Commerce, Facebook, Instagram, Constant Contact, church bulletins, and visual campus communications
- Represented church at Winter Park Chamber of Commerce.
MARKETING/SOCIAL MEDIA INTERN
The Dean's List
01.2020
- Managed Mailchimp account
- Constructed bi-weekly newsletter for subscribers
- Created social media content for LinkedIn that benefited the community.
RETAIL SALES ASSOCIATE/MARKETING ASSISTANT
Good Crowd
01.2019 - 01.2020
- Aided with marketing and social media
- Handled retail purchases, exchanges, refunds, and inventory.
SOCIAL MEDIA SPECIALIST
Emily Osburne & Company
01.2019 - 01.2020
- Created and researched content for the company's clients
- Managed timelines for digital storytelling content on clients' websites and Facebook accounts.
Education
Bachelor of Arts - Communications
Queens University of Charlotte
05.2019
Skills
- Workfront
- Social Media/Digital Marketing
- Marketing Communications
- Public Speaking
- Salesforce
- Content Curation
- Event Marketing
- Brand Awareness
- Marketing Analytics
- Cross-Functional Communication
- Performance Tracking
- Campaign Planning and Creation
- Creative Idea Development
- Relationship Building
- Customer Service
- Branding Campaigns
Research
SENIOR CAPSTONE, 2018, Queens University of Charlotte, Nonverbal and Verbal Communication in Doctor-Patient Relationships
Awards
- James L. Knight School of Communication Scholarship
- Queens University of Charlotte Merit Scholarship
- Lambda Pi Eta, Communications Honor Society
Affiliations
- Women in Communications
Timeline
Marketing Specialist
Orlando Health
05.2022 - Current
Brand Management Coordinator
Wily Education Services
09.2021 - 05.2022
APPLICATION ADVOCATE
Wiley Education Services
01.2020 - 09.2021
MARKETING/SOCIAL MEDIA INTERN
The Dean's List
01.2020
DIRECTOR OF COMMUNICATIONS
All Saints Episcopal Church
01.2019 - 01.2020
RETAIL SALES ASSOCIATE/MARKETING ASSISTANT
Good Crowd
01.2019 - 01.2020
SOCIAL MEDIA SPECIALIST
Emily Osburne & Company
01.2019 - 01.2020
Bachelor of Arts - Communications
Queens University of Charlotte