Lauren Ricci Miguez
Cincinnati,IA
Summary
Dynamic sales and marketing leader with over 20 years of experience driving revenue growth and enhancing profitability in competitive environments. Consistently surpasses revenue targets at Hyatt Regency while cultivating high-performing sales teams through effective mentorship and tailored training programs. Strong advocate for collaboration, fostering an atmosphere that prioritizes exceptional customer service and engagement, while demonstrating expertise in analyzing market trends and implementing innovative strategies. Proven ability to establish enduring relationships with key stakeholders, leveraging strategic sales planning and dynamic marketing strategies to achieve organizational objectives and enhance brand recognition.
Overview
2026
2026
years of professional experience
Work History
Director of Sales and Marketing
The Hyatt Regency Cincinnati/ Davidson Hospitality Group
09.2016 - Current
- Four (4) Diamond, 491-room hotel with 40,000 square feet of meeting space
- 2024 Davidson Hotels & Resorts Marketing Team of the Year
- 2023 Davidson Hotels & Resorts Revenue Team of the Year
- Exceeded REVPAR index goals annually
- Spent May-June 2025 in Boston at Hyatt Boston/Cambridge in a DOSM-Task-Force capacity, managed both hotels
- Deployed a comprehensive training program for the new Director of Sales and Marketing at Hyatt Boston/Cambridge and significantly accelerating their onboarding and readiness for the role
- Top Line and House Profit exceeded in 2021 through 2024 by over $1M, consecutively
- Exceeded all top line 2021-2024 Budget, Booking Goals, HP, and Crossover goals-Entire Team is above goal!
- Implemented a new TripAdvisor platform goal to bring the hotel from #17 into the top 10 listing by Fall 2023. Currently at #8
- Seasoned in developing long-range strategic plans for whole hotel revenue growth, sales metrics, events, and brand guidance
- Eager to learn, look at new concepts, and ensure SOPs are incorporated for ease in selling and winning business
- Responsible for the development and growth of a team of 10+ outstanding sales and event professionals
- Actively train team members to be future DOS/DOE and beyond
- New social media marketing program to enhance group and overall customer satisfaction scores
- Awarded Hyatt Sales Team of the Year 2018
- Awarded Davidson Hotels and Resorts Director of Sales of the Year 2018
- Consistently creating a “winning” environment throughout the hotel. Especially with the front desk and the culinary team
- Analyze the hotel's demand segments and sources of business for each, to ensure pricing and room inventory to maximize revenues, manage expenses, and increase profits through fair group market pricing and concessions that make sense
- Expert in contract negotiations and highly effective in managing these difficult conversations
- Consistently asked to be a BETA hotel throughout Davidson Hospitality on subjects of sales training, budgeting processes, goals, marketing, contractual changes, and best practices in negotiation
- Major multi-million-dollar renovation of the entire hotel, 2017-2019
- Leverage AI with ease and coach the team
- Led cross-departmental teams to implement innovative sales initiatives enhancing revenue streams.
- Developed strategic marketing plans to increase brand visibility and drive customer engagement.
- Analyzed market trends and competitive landscape to inform product positioning and pricing strategies.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Director of Sales and Marketing
The Hyatt Regency Denver Tech Center/ Davidson Hospitality Group
10.2013 - 09.2016
- Four (4) Diamond, 451-room hotel with 30,000 square feet of meeting space
- Selected to be part of a new transition team deployed in the Fall of 2013
- Responsible for the development and growth of a team of 10 outstanding sales and event professionals
- In 2015, achieved a 99.5% employee satisfaction score for the sales department
- Exceeded Top line Revenues by (35.2%) and HP by $7 million (21.4% to 34.2%) within 36 months
- House Profit increased by 115.7%, with 70% Flow-Thru within 36 months
- RevPar Ranking increased from 3 of 6 to 1 of 6 within 36 months
- Hotel valuation doubled with the sale of the hotel in September 2016 for $96 million
- Three of our group sales managers were recognized as Hyatt Elite and Hy-Performer Award winners
- Analyzed market trends and competitive landscape to inform product positioning and pricing strategies.
- Spearheaded digital marketing campaigns that significantly increased online presence and customer acquisition rates.
- Managed budget allocations for marketing projects, optimizing resource utilization across various initiatives.
- Developed strategic marketing plans to increase brand visibility and drive customer engagement.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
Director of Sales and Marketing
The Westin Annapolis/ Davidson Hospitality Group
05.2006 - 10.2013
- 225-room hotel with 19,000 square feet of meeting space
- A beautiful new hotel within a 13-acre, $200 million mixed-use development
- Handpicked to be part of the pre-opening Westin Annapolis team deployed in 2006
- Responsible for the development and growth of a team of 13 outstanding sales professionals
- In 2012, achieved a 92% employee satisfaction score for the sales department
- Consistently ranked in the top 5 of Davidson Hotel and Resorts for best practices and top performance in all metrics (GSI, REVPAR, profitability, QA, and TMOS)
- Two major multi-million-dollar renovations; $2 million in 2009 and $5 million in 2013/2014
- A Starwood Field Marketing best-in-class approach and used in multiple media campaigns for best practices
- REVPAR index group leader consistently from 2008-2013. 102% RevPAR index overall-first full year open (2007/2008), and consistently has grown RevPAR index for the past 7 years; group index easily stealing 20% or more fair share; monthly, quarterly, and annually
- Analyze the hotel's demand segments and sources of business for each, regarding pricing and room inventory, to maximize revenues and profits
- Identify and effectively react to major revenue opportunities on an ongoing basis; 2010 and 2011 experienced huge growth during a recession by using progressive sales strategies and promotions
- Maintain a positive, cooperative work environment between staff and management
- Constant review of revenues and expenses to hit the target house profit
- Completed mandatory 5-day Starwood New Director of Sales training in Boston, MA, 2009
- Fostered relationships with key stakeholders, ensuring alignment on marketing objectives and business goals.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
Director of Sales and Marketing
The Hilton Garden Inn/Managed by Urgo Hotels
Director of Sales and Marketing
The State Plaza Hotel/RB Properties, Inc.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
Director of Sales and Marketing
The Morrison-Clark Historic Inn & Restaurant/ RB Properties, Inc.
Corporate Sales Manager
The Washington Monarch Hotel (Newly named Fairmont Hotel)
Sales Manager
The Historic Frances Marion Hotel
Sales Manager
Hotel Sofitel
- Directed sales strategies to enhance guest engagement and increase revenue.
Intern
Accor Group
Director of Sales and Marketing
Sage Hospitality
Education
Bachelor of Science - Hotel and Restaurant Management
University of Denver
Denver, ColoradoSkills
- Sales team development
- Market-based pricing strategy
- Strategic partnership development
- Effective sales presentations
Enhanced Skills
- Franchise Transitions and Openings: Highly organized, deep knowledge of Hyatt care, systems, and on-time openings
- Revenue Growth & Optimization: Driving profitability through strategic, data-driven execution
- Strategic Group & Catering Sales: Maximizing revenue via targeted sales and banquet management
- High-Impact Sales Strategies: Developing and executing measurable, results-oriented sales plans
- Performance-Driven Social Media: Leveraging data to drive engagement and conversions
- Award-Winning Team Leadership: Building and empowering high-performing sales teams
Timeline
Director of Sales and Marketing
The Hyatt Regency Cincinnati/ Davidson Hospitality Group
09.2016 - Current
Director of Sales and Marketing
The Hyatt Regency Denver Tech Center/ Davidson Hospitality Group
10.2013 - 09.2016
Director of Sales and Marketing
The Westin Annapolis/ Davidson Hospitality Group
05.2006 - 10.2013
Director of Sales and Marketing
The Morrison-Clark Historic Inn & Restaurant/ RB Properties, Inc.
Corporate Sales Manager
The Washington Monarch Hotel (Newly named Fairmont Hotel)
Sales Manager
The Historic Frances Marion Hotel
Director of Sales and Marketing
Sage Hospitality
Director of Sales and Marketing
The Hilton Garden Inn/Managed by Urgo Hotels
Director of Sales and Marketing
The State Plaza Hotel/RB Properties, Inc.
Sales Manager
Hotel Sofitel
Intern
Accor Group
Bachelor of Science - Hotel and Restaurant Management
University of Denver
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