Lauren Riter

Proven leader at JOANN Stores, adept in transforming eCommerce categories and driving a 40-point trend change through strategic implementations. Excelled in relationship building and leveraging reporting tools for insightful sales performance analysis and taxonomy improvement. Fostered team growth, enabling direct report promotions, and established lucrative partnerships, directly contributing to significant sales achievements.

• Sarah Cimino, sarahgcimino@gmail.com, 330-715-8385, Bachelor's Degree in Fashion Merchandising, University of Akron, 08/01/09, 05/01/13, Fashion Merchandising, Marketing, Results-Driven Ecommerce Merchandising Professional with 11+ years of experience in retail & ecommerce merchandising & site merchandising. Skilled in analysis of sales, site navigation, and keeping the consumer top of mind to drive sales & conversion. Passionate about problem-solving & developing high quality solutions., CURRENT ECOMMERCE CATEGORY MERCHANT, JOANN Stores, 04/01/22, 05/01/23, Collaborated cross-functionally to optimize site navigation & attribution based on business needs and relevancy on search engines such as google, Lead a team of two specialists to improve attribution on site & launching products correctly & in a timely manner as well as build relationships with merchant & ecomm partners., Managed relationship with third party copywriting team providing feedback & direction., Built brand glossary on site including redirects to existing featured brand categories, Ecommerce Category Merchant, JOANN Stores, 10/01/19, Present, Developed & implemented strategy to drive a 40pt trend change to a struggling business., Coached & mentored direct report to develop key problem-solving and project management skills, which directly contributed to their promotion to a new mid-level position., Set up 20+ DTC Vendors, doing over $11M in sales over 5 years, as well as managing relationships with over 60 other vendors across businesses., Collaborated with content & email teams to tell cohesive story across platforms such as homepage, on site, app, email, etc, Partnered with content & store buying teams to design landing pages & site content based on performance, newness, and key item drivers, seasonality and campaigns, Aided in testing site updates to catch bugs and performance issues., Ecommerce Merchant Assistant, JOANN Stores, 02/01/17, 10/01/19, Owned & updated online pricing in proofing from downloading of offers, executing promotions in salesforce, and proofing in staging environment, Processed images & copy, as well as launch products to the website, Reviewed & approved email, homepage, and weekly ad marketing content for accuracy., Assisted in set up of new vendors & relationships, as well as testing & sku creation, Salesforce, Plumslice, Constructor, Sales Reporting & Data Analysis, Some GA & Content Square, Excel
• Lauren Moffatt, ltsavasky1@gmail.com, 330-931-8474, Akron, Akron, OH, Results-Driven Ecommerce Merchandising Professional with 11+ years of experience in retail & ecommerce merchandising & site merchandising. Skilled in analysis of sales, site navigation, and keeping the consumer top of mind to drive sales & conversion. Passionate about problem-solving & developing high quality solutions.
• Lauren Riter, laurenriter2016@gmail.com, Akron, Akron, OH

• Content Square Certified