Lauren Rozell
Arlington,VA
Summary
Strategic Digital Marketing Manager with 7 years of experience executing multi-channel campaigns that enhance brand awareness and drive student acquisition. Expertise in social media strategy, content production, paid media, SEO/SEM, email marketing, and e-commerce growth. Proven success in leading teams and managing projects to achieve measurable outcomes.
Overview
2026
2026
years of professional experience
Work History
Digital Marketing Manager
Marymount University
Arlington, VA
2025 - Current
- Lead multi-channel campaigns across social media, paid media, SEO/SEM, email, video, photography, and content marketing to drive brand awareness and prospective student acquisition.
- Developed and executed social media and video strategies; collaborated with internal teams and vendors to create impactful marketing assets.
- Analyze campaign performance, and present insights to leadership to inform strategic decisions.
- Managed budgets and coordinated integrated campaigns to ensure brand consistency across all digital platforms.
- Manage Photographer/Videographer, planning shooting schedules, writing scripts, and overseeing production to ensure high-quality, on-brand content.
- Served on Website Committee, partnering in implementation of new website to enhance user experience and support strategic initiatives.
Social Media Manager
The Catholic University of America
Washington, DC
2022 - 2025
- Designed and executed social media strategies for Instagram, Facebook, Twitter, and LinkedIn (142K followers) to enhance brand alignment and engagement.
- Orchestrated recruitment and retention campaigns, achieving 172% growth in impressions, 125% growth in engagement, and 17% audience growth.
- Implemented social listening tools to monitor brand health, trends, and competitor insights.
- Managed content production with photographer/videographer teams, producing The College Tour episode for Amazon Prime to elevate brand visibility.
- Developed automated dashboards to present monthly performance metrics and marketing roadmaps, facilitating informed decision-making for leadership.
Collegiate Marketing Consultant
poppi
Austin, Tx
2023 - 2024
- Created and presented marketing deck to CMO and C-suite leadership at Poppi, aligning with existing strategy and identifying gaps to position brand as top soda choice among college students.
- Developed comprehensive marketing plan to boost brand awareness and adoption among college students.
- Conducted in-depth research through focus groups, surveys, and social listening tools to gain insights into beverage preferences and consumer behaviors.
Education
MPS - Integrated Marketing And Communications
Georgetown University
Washington, DC05-2024
Skills
- Social media management and paid advertising (Meta, TikTok, LinkedIn)
- Content creation, copywriting, and storytelling
- SEO and SEM (Google Analytics, GA4, Search Console, SEMrush)
- Paid media campaigns
- Email marketing and automation (HubSpot, Klaviyo, Mailchimp)
- CRM and CMS platforms (HubSpot, Salesforce, WordPress)
- Data analysis and dashboard reporting (Google Data Studio, Tableau)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- HTML/CSS basics for emails and landing pages
Timeline
Digital Marketing Manager
Marymount University
2025 - Current
Social Media Manager
The Catholic University of America
2022 - 2025
Collegiate Marketing Consultant
poppi
2023 - 2024
MPS - Integrated Marketing And Communications
Georgetown University