Lauren Samuelson
Allentown,PA
Summary
Dynamic content and project manager with a focus on elevating educational experiences through innovative digital resources. Successfully managed cross-functional teams and budgets, delivering high-quality materials that align with curriculum objectives and enhance student engagement. Proven ability to streamline processes for increased efficiency and impact.
Overview
16
16
years of professional experience
Work History
Freelance Content and Project Manager
SELF-EMPLOYED
06.2015 - Current
- Managed digital content for multiple higher education titles annually, ensuring alignment with educational standards and audience needs.
- Hire and manage authors and vendors to create test banks, practice quizzes, adaptive learning quizzes, and instructor resource content as well as rich media resources including interactive assessments, videos, and animations.
- Developed manuscripts and storyboards for rich media resources, enhancing learning engagement through interactive content.
- Hire and manage developers to program complex interactive content as specified, on time, and on budget, while following industry standards, including strict accessibility guidelines.
- Build full custom courses for customers based on their specifications.
- Approved final products and managed quality assurance processes, ensuring adherence to industry standards and successful implementation of bug fixes.
- Work in a variety of content management and project management systems to track project progress and keep projects on schedule and budget.
- Build sales walkthroughs and student activities using Articulate360.
Senior Media Editor
MACMILLAN LEARNING
09.2021 - 08.2022
- Managed and developed digital content for higher education titles in Psychology and Sociology.
- Hired and managed network of subject matter experts, vendors, and freelancers to create educational materials including assessments, interactivities, animations, videos, PowerPoint presentations, and instructor resources.
- Developed online courses for instructors by analyzing market needs.
- Collaborated with marketing, sales, and production to align content with curriculum and company objectives.
- Worked within a variety of software platforms to implement content into digital media courses for students.
- Created and managed media budgets.
- Ran demos of online courseware for customers.
- Troubleshooted issues and fixed content when reported by students and instructors.
Senior Media Editor
WORTH PUBLISHERS
09.2013 - 06.2015
- Developed and executed comprehensive digital content creation process for 8-10 higher education psychology titles annually, overseeing author hiring and final product approval.
- Analyzed competitor offerings to design engaging content, incorporating interactives, animations, and videos that enhanced product competitiveness.
- Created and implemented streamlined processes and workflows, enhancing media team efficiency in a dynamic environment.
- Oversaw and coordinated freelance project managers to support project execution.
- Successfully managed budgets for all titles.
Associate Editor
JOHN WILEY & SONS, INC
08.2011 - 09.2013
- Managed market development and digital content for Life Sciences titles in Global Education division, guiding projects from acquisition to publication.
- Drafted and executed market development plans by coordinating focus groups, reviews, interviews, and surveys, ensuring alignment with market needs.
- Hired and managed vendors, subject matter experts, and freelancers to develop diverse content, including assessment and rich media resources for instructors and students.
- Ensured effective communication flow between stakeholders to support project objectives and activities using Salesforce.com.
- Engaged with customers at conferences
Editorial Assistant
JOHN WILEY & SONS, INC
07.2010 - 08.2011
- Coordinated contributors for media supplements, ensuring timely and relevant content delivery.
- Facilitated engagement with manuscript reviewers, survey respondents, and class testers to gather valuable feedback throughout product life cycle.
- Collaborated with sales, editorial, marketing, design, and content management teams while maintaining communication with authors, vendors, and instructors for project alignment.
- Developed adoption target lists using internal and external databases, as well as tracking instructor involvement.
- Performed administrative tasks such as drafting agreements, processing payments, and routing financial paperwork for approval.
Education
Bachelor of Arts - Journalism & Media Studies
RUTGERS UNIVERSITY
New Brunswick, NJ01-2009
Bachelor of Arts - Political Science
RUTGERS UNIVERSITY
New Brunswick, NJ01-2009
Skills
- Project management
- Content management
- Digital production
- Budget management
- Educational content creation
- Content review
- Market analysis
- Strategic thinking
- Cross-functional teamwork
Timeline
Senior Media Editor
MACMILLAN LEARNING
09.2021 - 08.2022
Freelance Content and Project Manager
SELF-EMPLOYED
06.2015 - Current
Senior Media Editor
WORTH PUBLISHERS
09.2013 - 06.2015
Associate Editor
JOHN WILEY & SONS, INC
08.2011 - 09.2013
Editorial Assistant
JOHN WILEY & SONS, INC
07.2010 - 08.2011
Bachelor of Arts - Journalism & Media Studies
RUTGERS UNIVERSITY
Bachelor of Arts - Political Science
RUTGERS UNIVERSITY