Lauren Sanchez
Miami,FL
Summary
As a dynamic content creator and aspiring public relations professional, I have built a strong personal brand through strategic storytelling, audience engagement, and high-impact digital marketing. With hands-on experience in brand collaborations, social media strategy, and trend-driven content creation, I know how to craft compelling narratives that captivate and convert. Currently pursuing a BA in Public Relations and Communications at FIU, I am eager to bring my creativity, industry knowledge, and digital expertise to a remote role where I can contribute to innovative campaigns and gain real-world experience in PR and social media.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Content Creator
SELF EMPLOYED
02.2020 - Current
- I create engaging and high-quality content across TikTok, Instagram, and YouTube, leveraging trends to drive audience engagement and brand visibility.
- I collaborate with brands to develop creative campaigns, incorporating strategic storytelling and authentic product integration.
- I analyze social media insights to refine content strategies, optimize performance, and enhance audience growth.
Influencer Sourcing Assistant
Passion Tree
09.2024 - 12.2024
- Produced relevant product content to reach target customers.
- Created, curated and managed published content for feed and stories across social media channels.
- Followed and reviewed competitor social media channels, content, and strategy to relay insights.
- Established credibility on social media and persuaded others by virtue of authenticity and reach.
Social Media Marketer
197 The Agency
08.2023 - 05.2024
- Strategized and developed video content for client's website and social media publications.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
Social Media Manager
NH The Agency
03.2022 - 11.2022
- Cultivated strong corporate image and identity with clear branding.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Education
Bachelor of Arts - Public Relations And Communications
Florida International University
Miami, FL08-2026
Associate of Arts - Digital Media & Communications
Valencia College
Orlando, FL05-2024
High School Diploma -
Palm Beach Central High-School
Wellington, FL06-2022
Skills
- Social media management
- Social media marketing
- Video editing
- Content scheduling
- Influencer collaboration
- Final cut
Certification
- Certified -Social/Behavioral Human Research Course, CITI PROGRAM - March 2025-March 2028
- Certified - Content Creator, Her Campus Media - April 2024
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Influencer Sourcing Assistant
Passion Tree
09.2024 - 12.2024
Social Media Marketer
197 The Agency
08.2023 - 05.2024
Social Media Manager
NH The Agency
03.2022 - 11.2022
Social Media Content Creator
SELF EMPLOYED
02.2020 - Current
Bachelor of Arts - Public Relations And Communications
Florida International University
Associate of Arts - Digital Media & Communications
Valencia College
High School Diploma -
Palm Beach Central High-School
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