Lauren Siegal Wurgaft
Maplewood
Summary
Dynamic, purpose-driven leader serving as Spotify’s Global Head of Social Impact and Employee Wellbeing. I lead global initiatives that advance mental health, wellbeing, equity, and belonging for employees, creators, and listeners. I oversee Heart & Soul—Spotify’s holistic wellbeing program—and drive efforts that embed mental health and creator equity into the company’s culture, products, and people strategy.
With expertise spanning social impact, employee engagement, partnerships, and brand purpose, I build programs that genuinely support communities while strengthening business outcomes. I’m known for pairing strategy with grounded, human-centered leadership—creating cultures where people feel seen, supported, and able to thrive.
And as a mom of two girls under seven, I’ve also mastered navigating chaos with clarity, empathy, and a healthy sense of humor.
Overview
19
19
years of professional experience
Work History
Global Head of Social Impact
Spotify
09.2019 - Current
- Set the global vision and strategy for Spotify’s social impact portfolio—embedding wellbeing, equity, and community engagement into the company’s culture and brand.
- Lead a global team delivering initiatives that align with business priorities while strengthening employee engagement, creator wellbeing, and societal impact.
- Scaled Heart & Soul, Spotify’s flagship internal wellbeing program supporting 7,000+ employees worldwide, integrating mental health into culture and policy.
- Launched Heart & Soul, Mental Health for Creators, a cross-functional strategy reducing burnout and improving sustainable creative careers across Spotify’s ecosystem.
- Established the company’s first global giving and volunteering infrastructure via Benevity, scaling from concept to $5M+ annual investment
- Co-led enterprise crisis response strategy—including COVID-19 relief programs and rapid response frameworks—bridging community needs with corporate action.
- Partnered with senior leadership to define Spotify’s approach to cultural moments (Pride, International Women’s Day, Earth Day), ensuring brand authenticity and inclusion.
Senior Manager, Global Social Impact
Spotify
07.2017 - 09.2019
- Designed and executed global programs advancing gender equity in audio and music industries.
- Co-founded the EQL Studio Residency with Berklee College of Music and Electric Lady Studios, creating opportunities for women in production and engineering.
- Co-developed the EQL Database with SoundGirls, now a global resource for underrepresented creators in sound.
- Launched EQUAL, a signature Spotify initiative amplifying women creators globally.
- Led Project Impact, the company’s global employee engagement and volunteering platform, connecting culture and community.
Global Partner Marketing Lead
Spotify
12.2013 - 07.2017
- Drove strategic global partnerships with The New York Times, Headspace, Tinder, Bumble, and Samsung—creating joint marketing and purpose-driven campaigns that grew brand relevance.
Account Solutions Manager
YouTube
12.2008 - 12.2013
- Developed integrated content and advertising partnerships for $1M+ programs that combined creativity, storytelling, and measurable audience impact.
Business Development Manager
CafeMom
03.2007 - 12.2008
- Forged strategic partnerships to expand the platform’s reach and monetize community-driven engagement.
Education
B.A. - Journalism, Cum Laude
New York University
New York, NY01.2005
Skills
- Optimistic communication style
- Collaborative teamwork
- Data-driven problem-solving
- Strong verbal communication
- Composed in high-stress situations
- Strategic decision-making
Timeline
Global Head of Social Impact
Spotify
09.2019 - Current
Senior Manager, Global Social Impact
Spotify
07.2017 - 09.2019
Global Partner Marketing Lead
Spotify
12.2013 - 07.2017
Account Solutions Manager
YouTube
12.2008 - 12.2013
Business Development Manager
CafeMom
03.2007 - 12.2008
B.A. - Journalism, Cum Laude
New York University