Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lauren Smith

Wood Ridge,NJ

Summary

Goal-oriented manager with distinguished experience in sales operations and proven leadership abilities. Expert in client relationship management, and problems anticipation and resolution while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

8
8
years of professional experience

Work History

Director, Digital Ad Sales

NBCUniversal
02.2023 - Current
  • Oversee $10B annually in advertising revenue through ensuring advertising campaigns are launched on time and run successfully, meeting all internal and external customer expectations
  • Cut time 20% for Promo Team workflow via finding areas to automate and make more efficient
  • Optimize 16-member team through managing and empowering staff, setting goals, upholding company value, encouraging professional development, and minimizing employee turnover
  • Augment operations via maintaining frequent interaction with senior management to measure goal achievement, develop strategy, and determine opportunities for improvement
  • Drive high-level enhancements through managing complex issues with significant impact
  • Expand departmental and brand reach via creating communications materials, training modules, and presentations to foster staff development and share knowledge on new initiatives.

Manager / Senior Manager

NBCUniversal
02.2020 - 02.2023
  • Onboarded new employees with training and new hire documentation.
  • Cross-trained 20+ existing employees to maximize team agility and performance, often keeping team within 90% accuracy.
  • Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
  • Developed and maintained relationships with customers and suppliers through account development.

Sales Operations Specialist/Senior Sales Operations Specialist

NBCUniversal
11.2016 - 02.2020
  • Exceeded client expectations by directing interaction with advertisers and agencies, planning, marketing, and sales to ensure advertising campaigns, events, and sponsorships run smoothly
  • Standardized offerings via gathering and trafficking assets for high-profile media campaigns, serving as the point person for all technical related questions, and driving aggressive deadlines.

Senior Manager

Influence Nation
10.2015 - 11.2016
  • Streamlined workflow via owning responsibility for hiring, training, and supervising 6-member international team, managing daily operations, and communicating sales and productivity goals
  • Quadrupled company’s overall influencer reach within 2 months, pushing numbers into billions, via developing engaging social media marketing campaigns from presale to post sale
  • Yielded higher sales volume through driving brand awareness, engagement, and traffic to brands and social media pages, serving as primary liaison between brands and influencers.

Education

Master of Business Administration -

Western Governors University
Salt Lake City, UT
2020

Bachelor of Science - Business Administration, Marketing

Montclair State University
Montclair, NJ
2015

Skills

  • FreeWheel
  • OperativeOne
  • Salesforce
  • JIRA
  • Google Ad Manager
  • Microsoft Office
  • Adobe, Canva
  • People Management
  • Issue Resolution
  • Verbal and Written Communication
  • Operational Standards
  • Employee Performance Evaluations

Timeline

Director, Digital Ad Sales

NBCUniversal
02.2023 - Current

Manager / Senior Manager

NBCUniversal
02.2020 - 02.2023

Sales Operations Specialist/Senior Sales Operations Specialist

NBCUniversal
11.2016 - 02.2020

Senior Manager

Influence Nation
10.2015 - 11.2016

Master of Business Administration -

Western Governors University

Bachelor of Science - Business Administration, Marketing

Montclair State University

Similar Profiles

CREATE PROFILE
Lauren Smith