Summary
Overview
Work History
Education
Skills
Timeline
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Lauren Snellgrove

Perry

Summary

Results-driven Sales Director with expertise in business development, territory management, and sales coaching. Proven track record of successfully achieving and exceeding sales goals by establishing strong relationships with key customers. Skilled in utilizing CRM software for sales pipeline management and account management. Exceptional communication and networking skills.

Overview

5
5
years of professional experience

Work History

On Premise Sales Representative

Bev South
11.2024 - Current
  • Served as a knowledgeable resource for customers by staying current on industry trends and product offerings.
  • Addressed customer concerns promptly and professionally, resolving issues efficiently while maintaining satisfaction levels.
  • Boosted brand visibility through strategic placement of promotional materials in high-traffic areas.
  • Provided exceptional customer service to ensure repeat business from satisfied clients.
  • Increased sales by establishing and maintaining strong relationships with key clients.

Southeast Sales Director - Alabama/Georgia

Island Grove Wine Company
07.2022 - 10.2024
  • Direct distributor partnerships, achieve regional sales growth, enhance customer satisfaction
  • Mentor sales team, drive performance improvements, analyze market trends, boost brand loyalty
  • Implement CRM systems, optimize lead tracking, collaborate on marketing, increase product visibility
  • Leveraged CRM data to refine sales strategies, optimizing lead conversion and fostering enduring customer relationships across Southeast markets
  • Cultivated robust distributor partnerships, aligning objectives to amplify product visibility and propel mutual growth in Southeast territories
  • Identified and capitalized on untapped market segments, resulting in considerable revenue increase and broadened customer base
  • Spearheaded data-driven sales initiatives, enhancing lead tracking, account management, and customer satisfaction metrics
  • Fostered strong distributor relationships, aligning goals to boost product visibility and accelerate mutual growth in Alabama and Georgia markets
  • Leveraged CRM insights to refine sales strategies, enhancing lead conversion rates and cultivating lasting customer relationships

Wine Sales Representative

Republic National Distributing Company
09.2020 - 05.2022
  • Cultivated client relationships to boost brand loyalty and sales
  • Optimized product displays to enhance sales performance
  • Leveraged communication skills to strengthen client connections
  • Ensured precise record-keeping of shipments and invoices
  • Drove sales growth through strategic account management, innovative product positioning, and data-driven market analysis for wine portfolio
  • Fostered strong partnerships with key clients, enhancing brand loyalty and market presence through personalized service and product expertise
  • Optimized inventory management and sales forecasting, leveraging market trends and consumer behavior data to maximize revenue potential
  • Pioneered creative merchandising strategies, elevating brand visibility and driving significant sales uplift in competitive retail environments
  • Spearheaded strategic account management, driving substantial sales growth through innovative product positioning and data-driven market analysis for wine portfolio
  • Cultivated robust partnerships with key clients, enhancing brand loyalty and market presence through personalized service and in-depth product expertise

Outside Sales Representative

Henderson Chemical Company
02.2020 - 10.2020
  • Monitored sales trends to optimize stock levels, ensuring timely product availability
  • Resolved customer issues swiftly, enhancing satisfaction and loyalty
  • Expanded client base through effective networking and referrals
  • Upsold and introduced new products, boosting sales with existing accounts
  • Built partnerships with vendors to increase sales opportunities
  • Strategically managed inventory levels based on sales trends, ensuring optimal stock and minimizing waste while meeting customer demand
  • Fostered strong partnerships with third-party vendors, expanding sales opportunities and creating a robust network of industry connections
  • Conducted engaging sales presentations and coordinated customer visits, effectively promoting new products and strengthening client relationships
  • Diligently performed follow-up calls to ensure client satisfaction, addressing concerns promptly and maintaining high service standards
  • Cultivated strong vendor partnerships, expanding sales opportunities and creating a robust network of industry connections
  • Implemented targeted upselling strategies for new products, driving revenue growth and strengthening existing client relationships

Education

Government -

David Lipscomb University
Nashville, Tennessee

Government -

Evangel University
Springfield, MO

Business Administration -

Central Ga Technical College
Warner Robins, Georgia

Skills

  • Operations
  • Order Management
  • Business development
  • Sales Presentations
  • Networking
  • Sales Pipeline Management
  • Territory Management
  • Account management
  • Product knowledge
  • Sales Coaching
  • CRM software
  • Customer service
  • Brand Management
  • Sales Forecasting
  • Strategic Planning
  • Market Research
  • Creative Merchandising

Timeline

On Premise Sales Representative

Bev South
11.2024 - Current

Southeast Sales Director - Alabama/Georgia

Island Grove Wine Company
07.2022 - 10.2024

Wine Sales Representative

Republic National Distributing Company
09.2020 - 05.2022

Outside Sales Representative

Henderson Chemical Company
02.2020 - 10.2020

Government -

David Lipscomb University

Government -

Evangel University

Business Administration -

Central Ga Technical College

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