LAUREN SPIOTTI
Franklin Lakes,NJ
Summary
Experienced Product Marketing professional with experience driving product success in competitive markets. Strong background in strategic planning, market analysis, and campaign execution. Known for fostering team collaboration and adapting to shifting priorities. Skilled in brand management, customer segmentation, and digital marketing. Reliable team player focused on delivering impactful results.
Overview
18
18
years of professional experience
Work History
Product Marketing Manager
Nextech
02.2024 - Current
- Company Overview: Healthcare technology solutions for specialty providers
- Performed in-depth analysis and research on buyer personas to drive product roadmap enhancements and positioning.
- Monitored the competitive landscape to develop and execute strategic marketing messaging and campaigns.
- Managed partner relationships to increase overall value of current offerings.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
- Supported the product team for the launch of three AI technologies.
Director of Marketing and Client Success
Spiotti and Associates Law Firm
08.2016 - 01.2024
- Managed 100+ lead generation campaigns driving demand for commercial and residential prospects.
- Planned and executed 50+ annual regional events attracting new clients to the practice.
- Improved client satisfaction by rates by 60% through new processes and communication strategies.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
Senior Product Marketing Manager
Epsilon
01.2013 - 07.2014
- Company Overview: Global marketing company creating connections between people and brands
- Created joint marketing campaigns with industry partners to increase visibility and generate leads.
- Revamped website design to enhance user experience, driving increased traffic and lead generation activities.
- Collaborated with cross-functional teams to drive product innovation and improve user experience.
- Developed sales enablement materials that empowered the sales team to close deals more effectively.
Product Marketing Manager
Kenexa
03.2011 - 01.2013
- Company Overview: Technology solution provider for human capital management
- Development and execution of weekly lead generation campaigns.
- Produced sales collateral, webinar content and client testimonials.
- Conducted win/loss analysis to improve product go-to-market strategy.
- Launched new sales demo program adding $750,000 to sales pipeline.
Senior Marketing Manager
IDG Enterprise, Events Group
10.2008 - 03.2011
- .Company Overview: Leader in technology research and data producing 100+ events per year
- Audience acquisition campaigns targeting IT executives for 100+ annual events.
- Social media campaigns driving revenue growth by 20%.
- Balanced multiple budgets and managed 3rd party vendors.
Product Marketing Manager
Yardi Systems
03.2008 - 10.2008
- Company Overview: Cloud-based property management software
- Conducted field interviews contributing to product enhancements.
- Development, management and execution of weekly direct mail/e-mail marketing campaigns.
- Managed relationships with industry associations and partners.
- Drove marketing initiatives to increase product visibility and market performance.
Marketing Manager
North American Publishing Company
03.2007 - 02.2008
- Company Overview: Business-to-business digital media company
- Coordinated, executed and managed 35+ trade shows per year.
- Content creation for media kits, trade show collateral and blogs.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Education
Bachelor of Arts - English
University of Delaware
Newark, DE05.2004
Skills
- Mondaycom, Jira, HubSpot
- Market intelligence
- Research and development
- New product channels
- Product development lifecycle
- Go-to-market plans
- Marketing campaigns
- Product launches
- Product positioning
- Lead generation campaigns
- Content marketing
Timeline
Product Marketing Manager
Nextech
02.2024 - Current
Director of Marketing and Client Success
Spiotti and Associates Law Firm
08.2016 - 01.2024
Senior Product Marketing Manager
Epsilon
01.2013 - 07.2014
Product Marketing Manager
Kenexa
03.2011 - 01.2013
Senior Marketing Manager
IDG Enterprise, Events Group
10.2008 - 03.2011
Product Marketing Manager
Yardi Systems
03.2008 - 10.2008
Marketing Manager
North American Publishing Company
03.2007 - 02.2008
Bachelor of Arts - English
University of Delaware
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