Summary
Overview
Work History
Education
Skills
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Lauren Sporck

Lauren Sporck

South Lake Tahoe,United States

Summary

Senior Marketing Operations Manager with an extensive 9-year background in tech stack management and implementation, overseeing data governance and compliance, creating data visualization and reporting, and streamlining sales operations.

Overview

9
9
years of professional experience

Work History

Senior Marketing Operations Manager

Harvest
Remote
05.2023 - 09.2025
  • Implemented HubSpot Marketing and Sales Platforms within six months, including data pipelines with BI tools, product integration, data migration, workflow automation, team training, and ongoing optimization and monitoring.
  • Owned Sales Operations, including routing, sales workflows and automation, training, reporting, and Sales tech stack management.
  • Implemented ZoomInfo, collaborating with Demand Generation on lead-gen campaigns that drove $25K in new MRR within six months.
  • Deployed ZoomInfo Copilot, resulting in a 23% increase in SQLs, and over $10K in new MRR within three months.
  • Owned data visualization and marketing reporting for monthly business reviews, delivering actionable insights on channel performance, trial conversions, and target customer and seat acquisition.
  • Developed the first multi-touch attribution campaign reporting, enabling over $250k shift in spend from low-performing to high-performing campaigns.
  • Conducted compliance audits for data privacy laws, including CCPA, GDPR, and CAN-SPAM.

Senior Marketing Operations Manager

Bluescape
San Carlos
05.2018 - 03.2025
  • Implemented multiple Sales and Marketing tools, including Drift, ZoomInfo, WP-Engine, HubSpot, and Outreach.
  • Managed entire Marketing and Sales tech stack, including integrations, training, reporting, database health, and data governance.
  • Worked cross-functionally to launch first-ever free trial offering, including tech stack integrations, user experience flow, and reporting in Tableau and Salesforce.
  • Implemented RingLead, reducing lead follow-up time, improving routing accuracy, and cleansing Salesforce of all duplicates.
  • Managed budget of $2M, including contract negotiations and budget planning.
  • Performed admin-level Salesforce tasks including data uploads, workflows, field updates, page layouts, reporting, and dashboards.
  • Managed two direct reports on marketing team.

Marketing Operations Manager

OPSWAT
San Francisco
12.2016 - 05.2018
  • Managed HubSpot including lead management and Salesforce integrity.
  • Implemented new marketing automation platform including data migration, integrations with tech stack, and organization-wide training.
  • Oversaw sales operations support including lead routing and software training.
  • Managed email nurture programs to improve lead scores and conversions.
  • Increased MQL to SQL conversion by 20% through refined lead scoring model.
  • Developed campaign optimization programs, including landing page creation, CTAs, workflows, and list segmentation resulting in $5M in sales pipeline.

Education

Bachelor of Arts - Accounting & Marketing

University of Washington, Foster School of Business
Seattle
06.2013

Skills

Marketing Automation and CRM

  • HubSpot
  • Pardot
  • Salesforce
  • Customerio

Sales Enablement

  • ZoomInfo
  • Outreach & SalesLoft
  • Drift
  • RingLead

Data Visualization and Business Intelligence

  • Tableau
  • Mode
  • Google Data Studio
  • Google Analytics

Project Management

  • Jira
  • Monday
  • Asana

Timeline

Senior Marketing Operations Manager

Harvest
05.2023 - 09.2025

Senior Marketing Operations Manager

Bluescape
05.2018 - 03.2025

Marketing Operations Manager

OPSWAT
12.2016 - 05.2018

Bachelor of Arts - Accounting & Marketing

University of Washington, Foster School of Business

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Lauren Sporck