Summary
Overview
Work History
Education
Skills
Timeline
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Lauren Sulek

New York,USA

Summary

Experienced eCommerce leader with a proven track record of managing complex, high-impact digital projects across DTC brands. Over 5+ years, I’ve helped scale social-led Shopify storefronts from $1M to $16M+ in annual revenue — leading full-site builds, CRO roadmaps, lifecycle marketing, and paid media initiatives. Confident decision-maker with a calm, analytical approach to problem-solving and a passion for optimizing outcomes through data and structure. Comfortable leading cross-functional teams through fast-paced environments.

Overview

6
6
years of professional experience

Work History

Director Of Commerce

Doing Things
10.2024 - Current
  • Lead end-to-end digital strategy and execution for 5+ Shopify storefronts, driving over $16M in annual DTC revenue.
  • Own site roadmaps, product launches, and ongoing site operations — managing cross-functional teams (creative, dev, ops, paid) to ensure timely delivery and high-quality execution.
  • Oversee all CRO initiatives, from heatmap analysis to A/B testing and checkout optimization — improving mobile conversion rates and overall funnel efficiency.
  • Partner with lifecycle, paid, and creative teams to align on marketing calendars and performance KPIs.
  • Serve as the primary point of contact for external agencies and tech vendors (Lamark, Meta, Klaviyo, etc.).
  • Mentor junior team members and document best practices across project planning, QA, and eComm tools.
  • Maintain an 80–90% execution rate on all planned releases through strong workback planning, timeline management, and proactive issue resolution.

E-Commerce Manager

Doing Things
01.2022 - 10.2024

E-Commerce Coordinator

Doing Things
10.2020 - 01.2022

Corporate Operations Coordinator

Foodora
01.2019 - 01.2020
  • Collaborated with marketing, rider operations, and partner management teams to support timely launch of promotions, seasonal campaigns, and new service areas.
  • Assist with onboarding new restaurant and grocery partners, ensuring menu data, images, pricing, and promotions are accurately reflected on the platform.
  • Help compile weekly performance dashboards around order volume, delivery windows, operational issues, or promotional effectiveness.

Education

Bachelor of Arts - Economics

McMaster University
12.2017

Skills

  • Platforms: Shopify (admin, theme customization, data migrations), Klaviyo, Attentive, TikTok Shop
  • Project Tools: Notion, Asana, Google Workspace
  • Expertise: eCommerce strategy, CRO, client and stakeholder management, lifecycle marketing, product launch execution, team mentorship, budgeting & forecasting, QA processes

Timeline

Director Of Commerce

Doing Things
10.2024 - Current

E-Commerce Manager

Doing Things
01.2022 - 10.2024

E-Commerce Coordinator

Doing Things
10.2020 - 01.2022

Corporate Operations Coordinator

Foodora
01.2019 - 01.2020

Bachelor of Arts - Economics

McMaster University

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