LAUREN TAYMAN
Baltimore,Maryland
Summary
Dynamic Marketing and Operations Specialist with over 5 years of experience driving growth, engagement, and operational excellence in the food and housing sectors. Expertise in cross-functional collaboration, data analysis, and campaign strategy translates insights into actionable plans that enhance brand visibility, strengthen market positioning, and boost profitability. A unique blend of strategic marketing insight and hands-on management experience fosters a comprehensive understanding of product performance, consumer behavior, and effective team leadership to accelerate brand growth. Committed to leveraging analytical skills and creative solutions to deliver impactful results in competitive environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing, Social Media & Events Coordinator
Campus Life & Style
07.2024 - Current
- Develop and execute brand campaigns across email, SMS, and social platforms, achieving a 35%+ increase in lead generation and retention
- Translate engagement data into actionable insights to optimize campaign performance and align with broader marketing goals
- Coordinate cross-departmental event strategies, driving 75%+ participation and 95% satisfaction through community-focused activations
- Manage and mentor a small team of leasing agents, overseeing leasing performance, social media outreach, and community engagement strategies
- Strengthen property branding and resident loyalty, raising occupancy from 64% to 96% within four months
Leasing Consultant
The Scion Group
08.2022 - 06.2024
- - Applied market insights and trend data to inform outreach and leasing strategies, increasing visibility by 25%
- - Collaborated across teams to streamline communications, CRM usage, and operational workflows, improving conversion efficiency
- - Supported data-driven performance tracking to optimize campaign results and improve lead-to-lease ratios
- - Built lasting resident relationships through strategic communication, ensuring strong satisfaction and renewal rates
Prepared Foods/Kitchen Manager
Whole Foods Market
09.2021 - 08.2022
- - Led daily prepared foods operations, overseeing product strategy, execution, and team performance in alignment with Whole Foods’ brand and quality standards
- - Analyzed sales data and customer trends to identify growth opportunities, adjust product mix, and increase profitability across key categories
- - Partnered cross-functionally with store leadership, purchasing, and marketing teams to launch seasonal initiatives and enhance in-store merchandising
- - Managed P&L components including labor, food cost, and waste reduction while maintaining operational efficiency and guest satisfaction
Hostess / Customer Service Representative
Annapolis Yacht Club
06.2019 - 08.2021
- - Delivered premium guest experiences in a high-volume hospitality environment, reinforcing brand reputation
- - Resolved inquiries quickly and effectively, demonstrating strong interpersonal and communication skills
- - Supported cross-departmental operations during peak events, ensuring seamless coordination and service quality
Education
Bachelor of Science - Business Administration And Marketing
Towson University
Towson, MDSkills
Brand & Strategy: Brand Management, Go-to-Market Strategy, Product Launches, P&L Oversight, Category Growth, Competitive & Market Analysis, Consumer Insights
Analytics & Reporting: Data Analysis, Tableau, Excel, KPI Tracking, Nielsen, Forecasting, Sales Trend Reporting
Marketing & Communication: Digital Marketing, Campaign Development, Social Media Strategy, Content Creation, SEO, Event Planning, Cross-Functional Collaboration
Creative & Technical Tools: Adobe Photoshop, Canva, HubSpot, Salesforce, Microsoft Office Suite (Excel proficient), Entrata, Stratis, Brivo, Soci
Leadership & Operations: Team Management, Project Coordination, Process Optimization, Customer Experience, Strategic Problem-Solving
Certification
- Microsoft Office Specialist (MOS) Professional Certification
- Tableau Essential Certification
Timeline
Marketing, Social Media & Events Coordinator
Campus Life & Style
07.2024 - Current
Leasing Consultant
The Scion Group
08.2022 - 06.2024
Prepared Foods/Kitchen Manager
Whole Foods Market
09.2021 - 08.2022
Hostess / Customer Service Representative
Annapolis Yacht Club
06.2019 - 08.2021
Bachelor of Science - Business Administration And Marketing
Towson University