Lauren Turcotte
Brooklyn,NY
Summary
Seasoned Senior Sales Representative with over 23 years of experience in converting prospects, negotiating contract terms, closing deals, and achieving sales quotas, in a variety of industries. Achieving consistent sales over time, even in periods of change in consumer interest. Experience in all aspects of planning and executing solutions for the Sales team to deliver to customers. Working quickly to solve consumer complaints to retain business and building the company's reputation. Staying current with industry trends, monitoring competition, and learning merchandising techniques to continually improve performance.
Overview
23
23
years of professional experience
Work History
Sales Representative
Volcom
CA, NV, AZ, FL
05.2016 - Current
- Receiving acknowledgement as Rep of the Year in the first year of employment and currently achieving the position of Top Gross Women's Representative at the company, grossing $2.5-3MM in sales annually
- Resourcefully watching sell-through, replenishment, and inventory levels to strategize and create solutions if adjustments are needed within season
- Participating in design’s print reviews, CAD reviews, and style outs, while serving as a vocal subject matter expert in addressing top styles, opportunities, and potential misses before seasonal sell in
- Consistently reacting to the trends and swapping out styles that may be slow on the floor for those that are working
- Monitoring competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques, as well as recommending changes in products, services, or policy
- Establishing sales objectives by forecasting and developing sales plans for each account within the territory, including analyzing historical data and market trends to create seasonal strategies and sales plans
- Studying sales volume and industry trends to understand how to best penetrate the market and gain consumer interest, as well as maintaining an organized agenda detailing quotas, territory analyses, and results reports
- Seeking new distribution opportunities that are in-line with the company's overall strategy and focusing sales efforts by analyzing volume of existing and potential retailers, while researching prospect accounts
- Identifying decision makers within targeted leads to begin the sales process, penetrating all targeted accounts, as well as collaborating with appropriate team members to determine necessary strategic sales approaches
- Creating and delivering sales presentations along with product demonstrations that are compelling, accurate, and informative, while also providing support in creating RFP responses to potential clients
- Overcoming objections, emphasizing product/service features, quoting prices, discussing credit terms, and preparing sales order forms and reports, as well as ensuring follow-up and calls-to-action by passing leads to appropriate team members.
Sales Representative
Stone Sales-Billabong, L-Space, RVCA, VonZipper
, FL, NY
10.2004 - 05.2016
- Analyzed the territory market potential, kept abreast of best practices and promotional trends, and managed and coordinated with the in-house Design team on all exclusive SMU product for the region
- Performed daily sales functions through AS400 to maximize and measure performance within the territory, exceeding 135 multi door accounts including Majors
- Supplied management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services, as well as played an instrumental role in in-house meetings with M&D and Planning to help guide the seasonal assortment before line launch
- Facilitated the seasonal release of multiple lines in-house, in-store, and throughout regional trade shows, presenting, promoting and selling the products using solid arguments to existing and prospective customers
- Performed cost-benefit and needs analysis of existing/potential customers to meet their needs, and reached out to customer leads through cold calling, as well as coordinated sales efforts with team members and other departments
- Effectively built relationships with buyers by delivering a seasonal assortment that worked best for their business through immediate and future ATS, while also expediting the resolution of any customer complaints or problems to maximize satisfaction
- Consistently exceeded yearly sales goals through tracking trends by account to ensure an increase in growth per season, as well as continuously improved through feedback.
Brand Manager
Agent Icon Showroom
New York, NY
12.2014 - 09.2015
- Managed and increased sales for emerging brands within a multi-line showroom, with collections from The Jetset Diaries, Quay Eyewear, Lack of Color, Saylor, Acler, Line & Dot, First Base, Twin Sister, and Oh My Love
- Shaped and communicated the company vision and mission, translating brand elements into plans along with go-to-market strategies, while aligning the company around the brand's direction, choices, and tactics
- Effectively analyzed and reported brand positioning, consumer insights, and market trends, ensuring optimal sales through customer feedback and needs
- Devised innovative growth strategies, and established performance specifications, cost and price parameters, market applications, and sales estimates
- Researched, evaluated, and contacted prospect accounts throughout the territory, increasing brand awareness, while also attending and managing all tradeshow and market preparation.
Sales Representative
Lolli Swimwear
Laguna Beach, CA
01.2013 - 01.2014
Associate Sales Manager
Oakley
Foothill Ranch, CA
01.2001 - 01.2004
Key Account Sales
Billabong USA
Irvine, CA
2007 - 2007
Education
Associate of Arts in Graphic Design -
Platt College
01.2000
Associate of Arts in General Studies -
Orange Coast College
01.1998
Skills
- Supporting Marketing Efforts & Trade Shows
- Creating & Delivering Qualified Opportunities
- Maintaining & Expanding the Prospect Database
- Researching & Cold Calling Potential Customers
- Negotiation, Influencing & Closing Skills
- Identifying Customer Needs & Wants
- Organizing Daily, Weekly & Monthly Schedule
- Passionate & Results-Driven Sales Leader
- Territory & Account Management
- Trend & Business Analysis
- Mentoring, Training & Coaching Team Members
- Ambitious & Enthusiastic Self-Stater
- Fast-Paced & Deadline Driven Environments
- Excellent Verbal & Written Communication
Timeline
Sales Representative
Volcom
05.2016 - Current
Brand Manager
Agent Icon Showroom
12.2014 - 09.2015
Sales Representative
Lolli Swimwear
01.2013 - 01.2014
Sales Representative
Stone Sales-Billabong, L-Space, RVCA, VonZipper
10.2004 - 05.2016
Associate Sales Manager
Oakley
01.2001 - 01.2004
Key Account Sales
Billabong USA
2007 - 2007
Associate of Arts in Graphic Design -
Platt College
Associate of Arts in General Studies -
Orange Coast College