Lauren Watters
Whitefish
Summary
Consumer and B2B product designer with 10+ years of experience. I help make complex Fintech, HR tech, and Health & Wellness products feel approachable and easy to use.
Overview
13
13
years of professional experience
Work History
Senior Product Designer
Favor Delivery
04.2024 - 05.2025
- Increased conversion to menus by 24% by implementing more personalization and relevant promotions to the search and browsing experiences
- Designed and launched Favor Gold, a delivery membership, with a cross-functional team in Q2 that resulted in 15K sign-ups in the first week of release
- Worked in parallel with a UXR lead to identify current pains and common themes to prioritize with PMs and Engineering
- Facilitated a large cross-functional workshop to brainstorm and prioritize new ideas for market differentiation and retention strategies
New Mom
Freelance Product Designer
04.2023 - 04.2024
- After a layoff, decided to be a stay-at-home mom during my son’s first year and take on flexible freelance work
Lead Product Designer
WayBetter
08.2020 - 04.2023
- Sole product designer for a subscription mobile app that guides and supports 1M+ customers with weight-loss goals
- Reduced cancelled trials by 18% by providing a more personalized and guided onboarding experience
- Connected with 50+ customers to understand their unique needs and goals to help shape new features
- Designed, tested and implemented new gamified elements to increase engagement and retention
- Improved collaboration process for design and development resulting in quicker builds and releases
Senior Product Designer
Kazoo HR (Now WorkTango)
02.2019 - 08.2020
- Increased adoption of Check-Ins, an underutilized performance management tool, by 24% and boosted sales
- Used behavioral data from Pendo.io and customer feedback from interviews to design improvements to the Home Dashboard, Employee Recognitions and Goals
- Created an accessible and scalable design system from scratch with another designer to help unify two existing platforms
Senior UX/UI Designer
Axos Bank
04.2016 - 02.2019
- Designed and validated a 0>1 Fintech banking platform from ideation to launch
- Led end-to-end design on customer dashboard, accounts, bill pay, and transfer funds for the web application and native mobile apps
- Developed a new design system to meet WCAG accessibility standards with the design team
- Initiated a cross-collaborative workflow with PMs, business units and key stakeholders
UI Designer
Station!
09.2015 - 03.2016
- Designed user flows, wireframes and high-fidelity prototypes for new features and functionality for the native iOS and Android social apps
- Created multiple concepts for A/B testing
- Crafted consumer-facing website pages, marketing collateral and visual pitch presentations
Visual / Interaction Designer
CBS Local
07.2014 - 09.2015
- Designed branded web and mobile skins for digital media marketing event campaigns
- Crafted designs to help users browse, create, and promote local events
- Helped in the switch to fully responsive website and email designs
Junior Visual Designer
Eventful
07.2012 - 07.2014
- Designed branded emails and site skins, banner ads
- Collaborated closely with developers and marketing specialists on digital media marketing campaigns
Education
B.A. - Multimedia, Graphic Design
San Diego State University
04-2012
Skills
- 0>1 Product design
- Product strategy & prioritization
- Conducting user interviews
- Competitive Analysis
- Design variations for A/B testing
- Prototyping for usability testing
- Creating design systems in Figma
- Workshop facilitation
- JIRA task management
- Stakeholder management
- Close collaboration with Eng
- Designer mentorship
- Figma
- Miro
- Notion
- Adobe Suite
Timeline
Senior Product Designer
Favor Delivery
04.2024 - 05.2025
New Mom
Freelance Product Designer
04.2023 - 04.2024
Lead Product Designer
WayBetter
08.2020 - 04.2023
Senior Product Designer
Kazoo HR (Now WorkTango)
02.2019 - 08.2020
Senior UX/UI Designer
Axos Bank
04.2016 - 02.2019
UI Designer
Station!
09.2015 - 03.2016
Visual / Interaction Designer
CBS Local
07.2014 - 09.2015
Junior Visual Designer
Eventful
07.2012 - 07.2014
B.A. - Multimedia, Graphic Design
San Diego State University
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